Need A Lift? The ARF Has A Guide For You
- by Joe Mandese @mp_joemandese, November 12, 2020
The ad industry routinely uses terms like “lift” and “ROI” (return on investment) to benchmark and measure the results of advertising, marketing and media buys, but those terms can be subjective, vary greatly among ad execs and especially from the deluge of suppliers offering to track and report them. This …
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