- Vermont Governor Vetoes Sweeping Privacy Bill
MediaDailyNews, Wendy Davis - Thursday, June 13, 2024
Ad groups opposed the bill, which would have allowed consumers to s ...
- Horizon Media Found Predictive Contextual Targeting For Automotive
MediaDailyNews, Laurie Sullivan - Tuesday, June 11, 2024
Megan Gavin, VP of digital at Horizon Media, found predictive ad targeti ...
- Hearst's AI Eye: Publisher Can Track Behavior Across All Of Its Magazine Brands
Publishing Insider, Ray Schultz - Monday, June 10, 2024
Privacy-compliant solution helps advertisers target ads based on contextual and commerce sign ...
- LinkedIn Disabled Targeted Ad Tool
Search & Performance Insider, Laurie Sullivan - Monday, June 10, 2024
The company deleted the ability to create an advertising audience in Euro ...
- Zero-Click Era Requires Interesting Data Partnerships
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 28, 2024
Reach and addressability to connect brands to consumers without cookies may se ...
- Microsoft Introduces Sports Audiences For Summer Olympics
MediaDailyNews, Laurie Sullivan - Thursday, May 23, 2024
Brands looking to connect with sports enthusiasts who seek out the late ...
- Lawmakers Advance Sweeping Nationwide Privacy Bill
MediaDailyNews, Wendy Davis - Thursday, May 23, 2024
The American Privacy Rights Act, already revised since it was unveiled la ...
- Lawmakers Make Ad-Friendly Revisions To Privacy Bill
MediaDailyNews, Wendy Davis - Wednesday, May 22, 2024
The ANA is "pleased that some of the revised language appears ...
- AI Sparks Unexpected Flurry Of Search Tools
Search & Performance Insider, Laurie Sullivan - Thursday, May 23, 2024
Watching hummingbirds that had no idea how to reach their feeders aft ...
- Training AI To Target People Better
Planning & Buying Insider, Laurie Sullivan - Tuesday, May 21, 2024
Dstillery will train its generative AI technology, named ID-free, through a partnersh ...
- Tech Industry Seeks Veto Of Vermont Bill That Would Regulate Data
MediaDailyNews, Wendy Davis - Friday, May 17, 2024
NetChoice has asked Vermont Governor Phil Scott to veto a bill th ...
- DCN Spins Off TrustX, Backs Startup Offering Information Symmetry
MediaDailyNews, Joe Mandese - Monday, May 20, 2024
The new equity-backed startup, aptly named Symitri, is built on proprietary high-spe ...
- Amazon Prevails In Privacy Battle Over Alexa Ad Targeting
MediaDailyNews, Wendy Davis - Thursday, May 16, 2024
A federal appeals court rejected a request to reinstate a class-action complai ...
- WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship Push
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
WBD announced advanced ad products for its Max streamer at its upfro ...
- AI Emotions In Ads And Content: Will Consumers Embrace It?
Search & Performance Insider, Laurie Sullivan - Wednesday, May 15, 2024
As Google, Microsoft and OpenAI show the world how AI will beco ...
- Vermont Passes Privacy Law That Would Allow Suits By Consumers
MediaDailyNews, Wendy Davis - Monday, May 13, 2024
Vermont early Saturday morning passed a privacy bill that, if enacted, wou ...
- Ad Targeting Through Large Language Models
Data & Programmatic Insider, Laurie Sullivan - Monday, May 13, 2024
Tessa Burg, CTO at digital marketing agency Mod Op, focuses on "getti ...
- The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers In
Media 3.0, Joe Mandese - Friday, May 10, 2024
Social app WeAre8 is extending its consumer ad revenue-sharing model to t ...
- Attorneys General Pan Proposal To Override State Privacy Laws
MediaDailyNews, Wendy Davis - Thursday, May 9, 2024
"While we welcome new federal protections, any national privacy bill cannot foreclo ...
- Maryland Enacts Privacy Law Opposed By Ad Industry
MediaDailyNews, Wendy Davis - Thursday, May 9, 2024
Ad industry groups said the law includes "the most onerous and restricti ...
- OpenAI Search, With Microsoft Bing Powering The Service?
MediaDailyNews, Laurie Sullivan - Wednesday, May 8, 2024
OpenAI has been said to be working on a search engine, b ...
- Court Urged To Revive Lawsuit Against X Over Ad-Targeting Slip-Up
MediaDailyNews, Wendy Davis - Monday, April 22, 2024
A Washington state resident is seeking to revive a claim that ...
- Lawmakers Express Support For Bill That Could Outlaw Behavioral Targeting
MediaDailyNews, Wendy Davis - Wednesday, April 17, 2024
Bipartisan leaders of the House Energy and Commerce Committee on Wednesday voic ...
- Channel Factory Creates AI Incubator Innovation Lab
Search & Performance Insider, Laurie Sullivan - Thursday, April 18, 2024
Channel Factory will introduce an innovation lab focused on artificial intelligence ...
- Ad Industry, Cable Lobby And Consumer Advocates Criticize New Privacy Bill
MediaDailyNews, Wendy Davis - Tuesday, April 16, 2024
"The bill could significantly limit the ability of advertisers in every Congression ...
- Nebraska Passes Opt-Out Privacy Bill
MediaDailyNews, Wendy Davis - Friday, April 12, 2024
Lawmakers in Nebraska have passed a privacy bill that would require compani ...
- ID5 Closes $20M Series B Funding, Expands Identity Focus
MediaDailyNews, Laurie Sullivan - Tuesday, April 9, 2024
TransUnion and Sir Martin Sorrell's S4S Ventures contributed significantly to the fundi ...
- Psychologists Find A New Way To Analyze Behavior And Target Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, April 8, 2024
AnalyticsIQ's research determines the most effective ways to improve performance with ea ...
- Google Gets Partial Victory In Privacy Battle Over Real-Time Bidding
MediaDailyNews, Wendy Davis - Friday, April 5, 2024
A federal judge declined -- for now -- to grant class-action stat ...
- New Privacy Bill Would Restrict Behavioral Advertising
MediaDailyNews, Wendy Davis - Sunday, April 7, 2024
Bipartisan lawmakers on Sunday floated a privacy bill that would require compani ...