- Never Saw 'Em Coming: CNN, ABC Debate Deals Were A Surprise
TVBlog, Adam Buckman - Tuesday, May 21, 2024
CNN and ABC both announced on the same day last week th ...
- Hitting The Gift Mark: A Way To Measure B2B Campaigns
Email Insider, Ray Schultz - Monday, May 20, 2024
Tracking and reporting features are added to the Giftsenda platform. ...
- Google's YouTube Pitches Advertisers On Unskippable Ads
MediaDailyNews, Laurie Sullivan - Friday, May 17, 2024
At its Brandcast event this week, YouTube introduced a feature tailored f ...
- DCN Spins Off TrustX, Backs Startup Offering Information Symmetry
MediaDailyNews, Joe Mandese - Monday, May 20, 2024
The new equity-backed startup, aptly named Symitri, is built on proprietary high-spe ...
- Working Vs. Non-Working Presidential Campaign Dollars
Red, White & Blog, Joe Mandese - Friday, May 17, 2024
To date, Biden Harris has a more than $100 million advantage ...
- Snapchat Partners with Datahash On Conversions API Integration
MediaDailyNews, Colin Kirkland - Wednesday, May 15, 2024
Snapchat has partnered with first-party data company Datahash to help its custome ...
- A Visual Attention Study That Went Terribly Right
Search & Performance Insider, Laurie Sullivan - Thursday, May 16, 2024
How does a company conduct a study of visual attention and performan ...
- Short-Form Ads - On Any Platform - Continue To Pair Well With TV Ads
Advanced TV Insider, Wayne Friedman - Wednesday, May 15, 2024
Short-form advertising video via TV, streaming and digital platforms plays an importa ...
- AI Emotions In Ads And Content: Will Consumers Embrace It?
Search & Performance Insider, Laurie Sullivan - Wednesday, May 15, 2024
As Google, Microsoft and OpenAI show the world how AI will beco ...
- Switching Gender Gears: 'So Many Dicks' Takes Over Wall Street
MAD, Fern Siegel - Monday, May 13, 2024
The campaign is taking over the Oculus and Fulton Street subway statio ...
- Google Gen AI Video Model Creates Creators
Search & Performance Insider, Laurie Sullivan - Tuesday, May 14, 2024
Google's gen AI tool Veo, announced at Google I/O Tuesday, can produ ...
- Cost Per Lead Increased For 19 Of 23 Industries
Search & Performance Insider, Laurie Sullivan - Monday, May 13, 2024
The cost per lead from search ads rose 25% on average ...
- Etsy Ads Aim To Make Gifting Even Faster
Marketing Daily, Sarah Mahoney - Thursday, May 9, 2024
As sales decline, the company is touting the tech prowess of i ...
- NBCU Strikes First-Party Data Deal With Instacart
Television News Daily, Wayne Friedman - Monday, May 6, 2024
To ramp up performance-based ad efforts for better business outcomes, NBCU h ...
- Spike Lee, Giancarlo Esposito Find 'Italy In America' For Fiat 500e
Marketing Daily, Tanya Gazdik - Thursday, May 2, 2024
Since it is a digital-first effort, a lot of content was need ...
- Snap Forges Brand-Creator Partnerships With CreatorIQ Integration
MediaDailyNews, Colin Kirkland - Thursday, May 2, 2024
Snapchat has partnered with creator marketing platform CreatorIQ to help brands discov ...
- Teleflora, DoorDash Finding Fresh Ways To Send Mom Flowers
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 29, 2024
With Mother's Day spending expected to reach $33.5 billion, brands are looki ...
- Kantar Integration Evaluates Ad Effectiveness On Meta Without Cookies
MediaDailyNews, Colin Kirkland - Monday, April 29, 2024
Kantar says its "direct integration" model for measuring Meta ad effectiveness wi ...
- Meta Q1 Earnings Show Revenue Growth, Further AI Investment
MediaDailyNews, Colin Kirkland - Thursday, April 25, 2024
Although its shares took a big hit after its latest earnings numbe ...
- Stellantis Celebrates Parenting In Minivan Effort
Marketing Daily, Tanya Gazdik - Wednesday, April 24, 2024
The campaign recognizes all the different types of parents who have inspir ...
- GroupM Unveils 'New Buyer Identifier' Data For CPG Clients
MediaDailyNews, Joe Mandese - Thursday, April 25, 2024
The agency group says the "first-to-market" data is part of an exclusi ...
- Taylor Swift Launches Experiential Campaign With TikTok To Promote New Record
MediaDailyNews, Colin Kirkland - Friday, April 19, 2024
Taylor Swift has partnered with TikTok to launch a new in-app campai ...
- IAS Adds Misinformation Measurement Across Meta Apps
MediaDailyNews, Colin Kirkland - Thursday, April 18, 2024
IAS is expanding its offerings with Meta to include the Global Allian ...
- Toyota Prepares For Olympics, Camry, Crown Signia Launches
Marketing Daily, Tanya Gazdik - Wednesday, April 17, 2024
The automaker is launching global executions under the "Start Your Impossible" bann ...
- DoubleVerify Confirms Misrepresentation Of X's Brand Safety Measurement
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
DoubleVerify's dashboard showed the wrong data for X advertisers from Oct. 2 ...
- Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation
Search & Performance Insider, Laurie Sullivan - Tuesday, April 16, 2024
With the deprecation of browser cookies, the focus is on pulling togeth ...
- Aruba Tourism Continues Focus On Island's Emotional Impact
Marketing Daily, Tanya Gazdik - Friday, April 12, 2024
After an extensive research process and creative iteration, the agency determined th ...
- Toyota Grand Highlander Campaign Runs AI-Powered Virtual Ads
MediaDailyNews, Laurie Sullivan - Monday, April 15, 2024
Toyota ran a campaign for the Grand Highlander using an AI-powered platfo ...
- BIC Rekindles Partnership With Martha Stewart, Snoop Dogg, Willie Nelson With 4/20 Marathon
Marketing Daily, Danielle Oster - Thursday, April 11, 2024
Following the viral success of last year's "Most Borrowed Lighter" entry, t ...
- Ford Highlights 'Freedom Of Choice'
Marketing Daily, Tanya Gazdik - Friday, April 12, 2024
The brand messaging is "very relevant to Ford and the Ford DN ...