- Yelp Expands Use Of AI In Review Summaries, Adds Budgeting Tool
MediaDailyNews, Laurie Sullivan - Wednesday, January 31, 2024
The company will roll out AI review summaries that highlight a location ...
- Sharing Personal Data Becomes Easier When Consumers Don't Feel Prodded Or Pushed
Search & Performance Insider, Laurie Sullivan - Thursday, February 1, 2024
Brands need to rethink how they collect first-party data, because consumers don ...
- IAB Benchmarks Value Of Free Digital Media Access To Consumers
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
The study examines the value consumers would want in exchange for n ...
- IAB: Consumers Willing To Pay 12 Times What Advertisers Do For Digital
Planning & Buying Insider, Joe Mandese - Tuesday, January 30, 2024
Well, that's what my analysis of the IAB's just-released study shows: America ...
- Retail Wrestles With Brand Experience
Marketing Daily, Sarah Mahoney - Thursday, January 25, 2024
As "omnichannel" gives way to "unified commerce," physical stores are increasingly importan ...
- Email In Vogue: It's Popular But There Is Room For Improvement
Email Insider, Ray Schultz - Wednesday, January 24, 2024
Most consumers feel that brands are over-messaging, Netcore reports in its 20 ...
- Google Rolls Out Conversational AI In Search Ads
MediaDailyNews, Laurie Sullivan - Tuesday, January 23, 2024
The experience generates ad content -- the first integration of Gemini ...
- Brands Have A Problem Being Loyal To Consumers
Search & Performance Insider, Laurie Sullivan - Monday, January 22, 2024
Brands want flashy technology such as augmented reality while consumers want t ...
- Havas Taps VML's Schulman For New CX Leadership Role
MAD, Steve McClellan - Thursday, January 18, 2024
Havas has been integrating consumer experience capabilities into a global network sin ...
- Are TV Blackouts Spilling Into Streaming? Not Really
TV Watch, Wayne Friedman - Wednesday, January 17, 2024
A letter from Rep. Pat Ryan to NFL Commissioner Roger Goodell a ...
- Google Betting On Retailers Adopting Cloud GAI Products
MediaDailyNews, Laurie Sullivan - Friday, January 12, 2024
As Generative AI impacts customer experiences, retailers will rely more on Googl ...
- Three Big Bets
Planning & Buying Insider, J. Walker Smith - Wednesday, January 10, 2024
Forecasting is a fraught exercise. I think it's better to focus ...
- Mini Announces Route For Road Rally
Marketing Daily, Tanya Gazdik - Friday, January 5, 2024
The most recent Mini Takes The States included more than 2,000 enthusiast ...
- The Cost Of Streaming Attention: What Is The Value Of Free 'Channels'?
TV Watch, Wayne Friedman - Wednesday, December 27, 2023
Many consumers can sit up and take notice of the offering ...
- How To Leverage Americans' Enjoyment Of Life In The Slow Lane
Marketing Insider, Aaron Paquette - Thursday, December 21, 2023
Brands must adapt to changing work styles, or risk losing consumers (a ...
- Ecommerce Numbers Rise - Thank Marketplaces
Search & Performance Insider, Laurie Sullivan - Tuesday, December 12, 2023
One in five shoppers say they are buying gifts from smaller business ...
- Google's Most Advanced AI Coming To Search, Cloud And More
MediaDailyNews, Laurie Sullivan - Wednesday, December 6, 2023
Google Gemini launched Wednesday in a long-awaited debut of the company's mo ...
- Snap Launches Its First Virtual Make-Up Product With e.l.f. Cosmetics
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Snapchatters can claim a free digital version of e.l.f. Cosmetics' O Fa ...
- More Ad-Supported Streaming? CTV CPMs Continue To Fall
Television News Daily, Wayne Friedman - Wednesday, December 6, 2023
As consumer options for ad-supported streaming premium services and FAST networks gro ...
- Turo, Warner Brothers Partner For 'Elf' Promotion
Marketing Daily, Tanya Gazdik - Wednesday, December 6, 2023
Turo has created five limited-edition "Elf"-themed cars for guests to book ...
- Data Privacy Hassle: What Shoppers Like - And Dislike - About AI Use By Brands
Email Insider, Ray Schultz - Monday, December 4, 2023
Consumers distrust irrelevant or intrusive AI-driven personalization. Data privacy is their t ...
- Buy It Again: Email And SMS Drive Repeat Cyber Weekend Sales
Email Insider, Ray Schultz - Wednesday, November 29, 2023
Almost half of all cyber weekend purchases were repeats. Early targeting ...
- Fragile But Resilient
Planning & Buying Insider, J. Walker Smith - Wednesday, November 29, 2023
Brands are out of runway for relying on price rather than volu ...
- Streaming-Theater Film Distribution Still Searching For A Cure
TV Watch, Wayne Friedman - Tuesday, November 28, 2023
We still don't have a clear picture of how theatrical-streaming windows mig ...
- Cyber Monday Expected To Generate $12B In Shopping Revenue
Search & Performance Insider, Laurie Sullivan - Sunday, November 26, 2023
Online spend hit $5.6 billion on Thanksgiving Day, with Cyber Week foreca ...
- Consumers On Guard: They Don't Trust AI - And Are Not Fond Of Email
Email Insider, Ray Schultz - Tuesday, November 21, 2023
The most popular channel is websites, followed by mobile apps, Storyblok repo ...
- Google AI Delivers What's On Your Mind
Search & Performance Insider, Laurie Sullivan - Thursday, November 16, 2023
The technology generates shoppable products by describing an image, with a sear ...
- The Numbers Behind AI-Enabled Contextually Targeted Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, October 30, 2023
A recent survey suggests viewers pay less attention, are less interested a ...
- Streaming 'Everything' Bundle Coming? Linear TV's Demise Closing In
TV Watch, Wayne Friedman - Monday, October 30, 2023
Consumers might really want to have an easier time figuring out t ...
- P&G's Pritchard Kicks Off ANA Masters of Marketing
Marketing Daily, Tanya Gazdik - Wednesday, October 25, 2023
"Growing markets is about creating business versus taking business from others," sa ...