- The B2B CMO Grind: Many Are Stressed By Lower Budgets, Greater Pressure
Email Insider, Ray Schultz - Wednesday, June 12, 2024
Most say the past year was the toughest of their careers, n ...
- Weekly Cruise Newsletter Launched By The Arena Group
Publishers Daily, Ray Schultz - Tuesday, June 11, 2024
"Come Cruise With Me" features content by executive editor Dan Kline. ...
- Abiding By HIPPA: How Email Senders Can Remain Compliant
Email Insider, Ray Schultz - Tuesday, June 11, 2024
None of the existing email services, whether free or paid, are HIPPA-complian ...
- Yahoo Updates AI Engine, Completely Redesigns Mail
MediaDailyNews, Laurie Sullivan - Tuesday, June 11, 2024
Yahoo launched two important platforms this week supported by artificial intelligence. ...
- Email Tanks Up On AI: Senders Have New Tools For Targeting
Email Insider, Ray Schultz - Monday, June 10, 2024
Predictive analytics can help email senders determine who is likely to resp ...
- Agency Service Divide: Brands Are Far From Happy
Email Insider, Ray Schultz - Friday, June 7, 2024
Email marketing is one of the top three tasks outsourced to agencie ...
- AI At Your Service: The New Technology Reaches Email Field
Email Insider, Ray Schultz - Thursday, June 6, 2024
A new email platform says it is driven by artificial intelligence. ...
- DMARC Guardian: Signing On For Email Protection
Email Insider, Ray Schultz - Wednesday, June 5, 2024
EasyDMARC will help IowaComputerGurus with email security and deliverability. ...
- The Multi-Channel Dare: Improving Your Messaging And Attribution
Email Insider, Ray Schultz - Tuesday, June 4, 2024
Most firms are good at multi-channel marketing, but they face challenges, Ascen ...
- Design By Intent: New Bombora CMO On How To Use First-Party Data
Email Insider, Ray Schultz - Monday, June 3, 2024
Putney Cloos urges B2B brands to understand accounts as human beings. ...
- DMARC Trio: Microsoft Joins Gmail, Yahoo In Requiring Email Authentication
Email Insider, Ray Schultz - Friday, May 31, 2024
There is no specific timeline, but Microsoft is moving ahead, leading ...
- B2B Budget Bliss: Resources Are Being Poured Into Acquisition
Email Insider, Ray Schultz - Thursday, May 30, 2024
Most B2B marketers are positive about meeting their goals, Stirista and Ascen ...
- Lead Conveyor: How SMBs Can Nurture Prospects With Personalized Emails
Email Insider, Ray Schultz - Wednesday, May 29, 2024
Nimble offers a B2B solution called Email Sequences, which the company sa ...
- Tech Stack Tuneups: Brands Seem Happy With Their Systems, Migrations A Challenge
Email Insider, Ray Schultz - Tuesday, May 28, 2024
Firms upgrading their stacks face hurdles such as budget constraints and complexiti ...
- AI Phishing Bait: Technology Drives Massive Surge In Cyber Crime
Email Insider, Ray Schultz - Friday, May 24, 2024
Phishing artists are also using QR-based attacks, SlashNext reports. ...
- When Enough Is Enough: How Marketers Can Determine Stop-Work Criteria
Email Insider, Ray Schultz - Thursday, May 23, 2024
Sometimes it pays to limit the number of changes to a campaig ...
- AI Bullseye: B2B Brands Are Offered New Data-Targeting Tool
Email Insider, Ray Schultz - Wednesday, May 22, 2024
ZoomInfo Copilot can help B2B brands craft personalized emails, using AI. ...
- The Neighborly Touch: Firms Form Integration To Help SMBs Engage Prospects
Email Insider, Ray Schultz - Tuesday, May 21, 2024
CallRail and Intuit Mailchimp have formed an integration to drive automated emai ...
- Hitting The Gift Mark: A Way To Measure B2B Campaigns
Email Insider, Ray Schultz - Monday, May 20, 2024
Tracking and reporting features are added to the Giftsenda platform. ...
- B2B Drift: SaaS Marketers Say It Is Harder To Reach Customers
Email Insider, Ray Schultz - Friday, May 17, 2024
Despite the increasing challenge of reaching customers, most B2B SaaS marketers belie ...
- USPS Rate-Hike Playbook: How Multichannel Brands Can Cope With Increases
Email Insider, Ray Schultz - Thursday, May 16, 2024
There have been eight postal-rate boosts since 2018, Mailingl.com reports. ...
- Shopping For Data: B2B Marketplace Debuts
Email Insider, Ray Schultz - Wednesday, May 15, 2024
The new platform, Melissa Marketplace, takes its lead from consumer online marketplac ...
- AI Dominates Dynamic Ads Data Partnership For Auto Industry
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The partnership, supported by generative AI, combines Constellation's SaaS platform with S& ...
- The Data Lowdown: How B2C Brands Are Building Audiences
Email Insider, Ray Schultz - Tuesday, May 14, 2024
Most firms face data challenges, but are working on solutions, Porch Gro ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- Agency Fusion: Email Shops Team Up To Offer Services To Enterprise Clients
Email Insider, Ray Schultz - Monday, May 13, 2024
InboxArmy has joined the Global Email Alliance of email marketing experts w ...
- Email-CRM Charge-Up: Nylas Launches Salesforce Package
Email Insider, Ray Schultz - Friday, May 10, 2024
Nylas Email for Salesforce allows brands to track email communications with customer ...
- B2B Pride: Brands Sure Of Their Data Strategy Spend More And Make More
Email Insider, Ray Schultz - Thursday, May 9, 2024
Confident brands are more likely to expect revenue increases this year, Anteri ...
- Getting Mileage Out Of Automation: Most Email Marketers Are Good At It
Email Insider, Ray Schultz - Wednesday, May 8, 2024
Most email marketers plan to include automation in the year ahead ...
- Bouncy Emails: Firm Says Disabled Addresses Bounce When Yahoo Deletes Them
Email Insider, Ray Schultz - Tuesday, May 7, 2024
ZeroBounce says it has a solution for the decade-old problem of address ...