- Google, HubSpot Talk Of A Potential Acquisition Gets Louder
MediaDailyNews, Laurie Sullivan - Tuesday, May 28, 2024
HubSpot released earnings in May, suggesting the company's CRM business could gi ...
- Tech Stack Tuneups: Brands Seem Happy With Their Systems, Migrations A Challenge
Email Insider, Ray Schultz - Tuesday, May 28, 2024
Firms upgrading their stacks face hurdles such as budget constraints and complexiti ...
- The Ad-Supported Streaming Market Just Got Real
Marketing Insider, Danny Weisman - Friday, May 24, 2024
Netflix and Amazon are currently hungry for early adopters to test o ...
- 'Walmart Realm' Invites Users To Shop In Creator-Curated Virtual Worlds
MediaDailyNews, Colin Kirkland - Thursday, May 23, 2024
The products being featured align with each virtual store's unique theme ...
- When Enough Is Enough: How Marketers Can Determine Stop-Work Criteria
Email Insider, Ray Schultz - Thursday, May 23, 2024
Sometimes it pays to limit the number of changes to a campaig ...
- CMOs Predict AI Will Create 'Paradigm' Shift In ROI
Marketing Daily, Laurie Sullivan - Wednesday, May 22, 2024
CMOs are looking toward generative GAI to minimize errors in marketing image ...
- TikTok Announces Marketing Layoffs
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, May 22, 2024
The ByteDance-owned app plans to disband its global user operations team, whi ...
- TikTok Commits To Automated Performance, Launches Generative AI Ad Suite
MediaDailyNews, Colin Kirkland - Wednesday, May 22, 2024
TikTok will begin integrating generative AI into its ad products with "TikT ...
- Menges Appointed President of Rapp APAC
People on the Move, Fern Siegel - Wednesday, May 22, 2024
Menges will oversee agency offices spanning Malaysia, Singapore, South Korea, China a ...
- Google Adds AI Into Measurement: From Search Ads To Bidding And Creative
MediaDailyNews, Laurie Sullivan - Tuesday, May 21, 2024
Metrics and measurement to determine bidding and budgets have become increasingly compl ...
- NBA Team Sponsorships Rise 7% To $1.5B
Television News Daily, Wayne Friedman - Tuesday, May 21, 2024
NBA teams have seen growth in marketing and sponsorship revenue, largely driv ...
- How This Super.com VP Created Right Brain & Left Brain Harmony
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 23, 2024
"There are different ways to approach the same problem or challenge a ...
- The Neighborly Touch: Firms Form Integration To Help SMBs Engage Prospects
Email Insider, Ray Schultz - Tuesday, May 21, 2024
CallRail and Intuit Mailchimp have formed an integration to drive automated emai ...
- Jordan Joins Croud As First CMO
MAD, Fern Siegel - Thursday, May 16, 2024
As part of her remit, she will lead business strategy and integratio ...
- WFA Unveils 'Framework For Positive Marketing Behaviors'
MAD, Steve McClellan - Wednesday, May 15, 2024
The World Federation of Advertisers presented the new framework at the Glob ...
- Shopping For Data: B2B Marketplace Debuts
Email Insider, Ray Schultz - Wednesday, May 15, 2024
The new platform, Melissa Marketplace, takes its lead from consumer online marketplac ...
- Why Life Is Bueno For This Ferrero SVP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 16, 2024
"There's this idea of Instagram versus reality and things feeling like th ...
- A Principled Approach To AI
Media 3.0, Daniel Hagen - Wednesday, May 15, 2024
Adoption of generative AI has outpaced both smartphones and tablets. Now ...
- Financial Services Industry Strives to Navigate U.S. Latino 'Bothism'
MAD, Mario Carrasco - Friday, May 10, 2024
While the industry has struggled to embrace bothism - the concept ...
- B2B Pride: Brands Sure Of Their Data Strategy Spend More And Make More
Email Insider, Ray Schultz - Thursday, May 9, 2024
Confident brands are more likely to expect revenue increases this year, Anteri ...
- OpenAI Search, With Microsoft Bing Powering The Service?
MediaDailyNews, Laurie Sullivan - Wednesday, May 8, 2024
OpenAI has been said to be working on a search engine, b ...
- Meta To Provide Advertisers With Automated Image, Text Variations For Ads
MediaDailyNews, Colin Kirkland - Tuesday, May 7, 2024
Meta is introducing new ways for marketers to use generative AI ...
- NBCU Strikes First-Party Data Deal With Instacart
Television News Daily, Wayne Friedman - Monday, May 6, 2024
To ramp up performance-based ad efforts for better business outcomes, NBCU h ...
- TV Networks: Pump Up The 'Hush' Trump Promo Volume
TV Watch, Wayne Friedman - Tuesday, May 7, 2024
TV networks are running headlines citing Trump's criminal trial as "a hush-mon ...
- Omnicom Shuttering Sparks & Honey, Integrating Into OMNI
MediaDailyNews, Joe Mandese - Friday, May 3, 2024
The holding company is effectively shuttering cultural intelligence consultancy Sparks & Hon ...
- Snap Forges Brand-Creator Partnerships With CreatorIQ Integration
MediaDailyNews, Colin Kirkland - Thursday, May 2, 2024
Snapchat has partnered with creator marketing platform CreatorIQ to help brands discov ...
- Brunner Partners With HIRI To Up Strategy, Marketing To Home-Improvement Industry
MAD, Fern Siegel - Wednesday, May 1, 2024
The agency will deliver building product marketing insights to benefit HIRI memb ...
- How This Connect The Dots Collective Founder Keeps Bucking The Odds
Brand Insider: Behind The Scenes, Lisa Singer - Friday, May 3, 2024
"You're satisfied with the financial part of it, but if you're n ...
- Mother's Day Gift: Brands Give Consumers A Chance To Opt Out
Email Insider, Ray Schultz - Tuesday, April 30, 2024
Consumers who find this a painful holiday can halt marketing emails. ...
- Google Takes Another Blow From CMA On Privacy Sandbox Setbacks
MediaDailyNews, Laurie Sullivan - Monday, April 29, 2024
Google may need to limit its first-party data capabilities to meet t ...