- Gillette Venus Makes Splash In P&G Olympic Push
Marketing Daily, Sarah Mahoney - Thursday, May 16, 2024
Individual brands -- not the parent company -- will star in P&G ...
- With 'Let's Run There,' Brooks Chases Gen Z Wellness Trends
Marketing Daily, Sarah Mahoney - Friday, May 10, 2024
For younger people, a run means something different every day. ...
- Old El Paso Celebrates Community, Team GB
MAD, Fern Siegel - Thursday, April 18, 2024
The campaign features four athletes competing in the Paris 2024 Olympics. ...
- Toyota Prepares For Olympics, Camry, Crown Signia Launches
Marketing Daily, Tanya Gazdik - Wednesday, April 17, 2024
The automaker is launching global executions under the "Start Your Impossible" bann ...
- Nike Criticized For Skimpy Women's Olympic Team Outfit
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 17, 2024
"Following the reveal of the showy unitard, athletes quipped that they wou ...
- Nike Heads To Paris With 'Nike On Air'
Marketing Daily, Sarah Mahoney - Friday, April 12, 2024
The athletic company has been on the back foot, and hopes ...
- NBCU Projects Record Olympic Ad Sales, $1.2B To Date
Television News Daily, Wayne Friedman - Tuesday, April 9, 2024
NBCU Prime Pods intended to slim down the ad glut on NB ...
- Combined TV, Streaming Ad Spend Projected To Decline 2%
Television News Daily, Wayne Friedman - Friday, March 29, 2024
Major premium streaming platforms will grow 13% to $10 billion in ...
- Olympic TV Sport Multi-Frames: More Eyes - And Eye Drops? Hello, Sponsors
TV Watch, Wayne Friedman - Friday, March 22, 2024
A new feature will allow viewers to track up to 40 li ...
- NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To Olympics
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
The expanded deal with VideoAmp will offer audience-based cross-platform planning and measuremen ...
- National Linear TV Revenue Forecast: Down 2.6% In 2024, Steeper Decline Next Year
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
"It is now clear that outside of sports advertising there should ...
- NBC Sports' 'Paris Olympics' Extends Reach Into AMC Theaters
MediaDailyNews, Wayne Friedman - Thursday, March 14, 2024
To extend reach for its Paris Olympics event, NBC will offer ...
- Neiman Marcus Links Sports And Fashion In Spring Campaign
Retail Insider, Sarah Mahoney - Wednesday, March 13, 2024
The luxury retailer is rolling out "Quest for the Best," pairing high-performi ...
- ASICS Probes Gender Exercise Gap In New Women's Campaign
Marketing Daily, Sarah Mahoney - Friday, March 8, 2024
After market research uncovered some surprising reasons women exercise less, the compa ...
- TikTok Forms Partnership With British Olympic, Paralympic Teams
MediaDailyNews, Colin Kirkland - Tuesday, February 13, 2024
Great Britain's Olympic and Paralympic teams announced they will partner with TikT ...
- Hyundai CMO Says No To Advertising On Super Bowl, X
Marketing Daily, Tanya Gazdik - Sunday, December 3, 2023
The automaker has just signed a deal to advertise during the 20 ...
- NBCU Names Roku Exec Alison Levin President Of Advertising, Partnerships
Television News Daily, Wayne Friedman - Wednesday, November 8, 2023
Levin will have responsibility for ad-sales efforts for all of NBCU's platfor ...
- NFL Players Competing In '28 Summer LA Olympics? No Blocking Right Now
TV Watch, Wayne Friedman - Friday, October 20, 2023
The NFL is mulling the idea of its players participating in t ...
- Puma Celebrates Iconic 'Silent Gesture'
Marketing Daily, Sarah Mahoney - Tuesday, October 17, 2023
The athletic-shoe company is commemorating Tommie Smith's brave activist salute with ...
- NBCU: Paris Ad Sales Pacing Ahead Of Previous Olympic Games
Television News Daily, Wayne Friedman - Wednesday, October 18, 2023
NBCU says the 2024 Paris Summer Olympics and Paralympic Games are sti ...
- Ooh-La-La-Lympics: LVMH Signs On As Paris 2024 Partner
Marketing Daily, Sarah Mahoney - Tuesday, July 25, 2023
Though late in coming, the luxury giant's deal will provide a podi ...
- Can The Pan Am Games Survive?
MediaDailyNews, Tony Jarvis - Thursday, July 20, 2023
With hosting costs of multi-sport global events escalating beyond the financial capaciti ...
- NBCU Expands Content, Ad Deal With Twitter, Starting With Paris Olympics
Television News Daily, Wayne Friedman - Wednesday, May 3, 2023
From Feb. 2024 to the start of the Summer Olympics, Twitter wi ...
- NBCU 'Pacing Well Ahead' For Paris Summer 2024 Olympics Ad Sales
Television News Daily, Wayne Friedman - Tuesday, April 4, 2023
Despite uncertainty in the national TV marketplace, NBCU says its ad sal ...
- Does Olympic Athletic Performance Translate Into Gold Medal Brand Performance?
Search & Performance Insider, Joe Mandese - Tuesday, April 4, 2023
NBCU and WPP's BAV Group think so -- and they have ju ...
- Bid-Rigging Allegations Latest Scandal For Dentsu Japan Ops
Mediapsssst, Richard Whitman - Thursday, February 16, 2023
In 2015 a young Dentsu female employee committed suicide on Christmas D ...
- Dentsu, Others Linked To Tokyo Olympics-Related Bid Rigging Scandal
MAD, Steve McClellan - Monday, February 13, 2023
Reports out of Japan indicated the alleged wrongdoing had to do wi ...
- Supplier of the Year: NBCUniversal
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
NBCU saw an opportunity for an inflection point in 2022 and execut ...
- NBC Sports To End Olympic Channel Cable Network In September
Television News Daily, Wayne Friedman - Friday, July 1, 2022
"In order to best reach our target audiences, we are reevaluating o ...
- TV Networks Ramp Up On-Air Program Promotions
Television News Daily, Wayne Friedman - Friday, March 25, 2022
Total media value for on-air promotion of linear TV content this ye ...