- Call It Postpartum Or 'Mom Puberty," Campaigns Address New Moms' Mental Health
Pharma & Health Insider, Les Luchter - Thursday, May 16, 2024
"Is Mommy Okay?" is one such campaign, starring (among other celebs) actre ...
- IPG Health Unveils Restructuring
MAD, Steve McClellan - Tuesday, May 14, 2024
McCann Health NY is being absorbed by Area 23 while Hill Hollid ...
- AstraZeneca, Hyundai Canada, Honda Launch Stanley Cup Efforts
Marketing Daily, Tanya Gazdik - Tuesday, May 7, 2024
The number of "blue-chip global brands" activating is on par with la ...
- B2B Dips Into AI: A Small Number Of Firms Try 2 Or More Use Cases
Email Insider, Ray Schultz - Monday, May 6, 2024
Eleven percent of brands are using AI for more than two u ...
- Merck Supports PAH Patients With Unbranded Campaign -- And New Drug
Marketing Daily, Les Luchter - Monday, April 29, 2024
Campaign targets pulmonary arterial hypertension (PAH), a rare, progressive disease that c ...
- Zyrtec Targets Allergic Dog Lovers With Pet Pawsitivity Walk Challenge
Marketing Daily, Les Luchter - Friday, April 26, 2024
"We're not only providing allergy solutions, but funding relief for animals ...
- Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Digital video is expected to grow 16% vs. a year ago ...
- Know Anything About Hidradenitis Suppurativa? You Will Soon
Pharma & Health Insider, Les Luchter - Thursday, April 25, 2024
Several pharma companies offering treatments also created unbranded awareness campaigns about th ...
- Dog Doo Drop Raises Eyebrows For Parvovirus Awareness
Marketing Daily, Les Luchter - Tuesday, April 23, 2024
Elanco Animal Health drops fake dog poop in major cities to sh ...
- 23andMe Latest Casualty Of Public Markets
D2C Insider, Sarah Mahoney - Monday, April 22, 2024
With falling revenues and mounting losses, the genetics company is weighing ...
- Lady Gaga's Migraine Saga
Mad Blog, Barbara Lippert - Wednesday, April 17, 2024
In her second Nurtec ODT commercial, the singer focuses her camera ...
- Pollen Season Meets 'Polin' Season As Flonase Teams With 'Bridgerton'
Marketing Daily, Les Luchter - Wednesday, April 17, 2024
The partnership is having fun with "Bridgerton" characters Penelope and Colin havi ...
- Aleve's 'Painful Truth' Takes On Opioids
Pharma & Health Insider, Les Luchter - Thursday, April 18, 2024
The lightly branded message encourages consumers to explore the possibility of non-opio ...
- Kenvue Launches Versalie, Virtual Menopause Brand
Marketing Daily, Les Luchter - Tuesday, April 16, 2024
Telehealth services, a curated D2C shopping portal and educational materials come togeth ...
- This Story Is 'Easy To Swallow': Tylenol Launches Brand Extension
Marketing Daily, Les Luchter - Monday, April 15, 2024
New technology could well help Tylenol capture a perhaps surprisingly large numb ...
- 'Monsters in Waiting' Rooms Help 'Flip The Script' On Overused Antibiotics
Marketing Daily, Les Luchter - Wednesday, April 10, 2024
Amber, the monster sculpture made up of pill bottles, symbolized the antibioti ...
- PBS Doc, Graphic Novel Shine A Light On Parkinson's Disease
Pharma & Health Insider, Les Luchter - Wednesday, April 10, 2024
The online Sleep Survey, launched mid-March in conjunction with Abbvie,"delves into t ...
- Voquezna Ad Stars Superhero Who Kicks Acid Instead Of Butt
Marketing Daily, Les Luchter - Monday, April 8, 2024
Phathom Pharmaceuticals launches what it calls the first major innovation to tre ...
- Cute Dinosaur Helps Sell Asthma Med
Marketing Daily, Les Luchter - Monday, April 1, 2024
Standard rescue inhaler albuterol is compared to a dinosaur -- who howev ...
- This Merck Exec's Prescription For Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 12, 2024
"It really forced me to grow up quickly, but it was o ...
- Despite Brutal Quarter, Walgreens Is Gaining
Marketing Daily, Sarah Mahoney - Friday, March 29, 2024
The retailer overspent on healthcare ambitions and announced a $5.8 billion write-o ...
- Aleve Reveals 'Painful Truth' About Pain-Relief Options
MAD, Fern Siegel - Wednesday, March 27, 2024
In the ads, real patients seek advice from an expert about pain-relie ...
- Heavy-Duty Focus On Loss: Pharma Firms Spent $1.5B On Diabetes/Weight Ads
Marketing Daily - Top of the News, Les Luchter - Wednesday, March 27, 2024
Ad spend for the increasingly overlapping categories of diabetes/ weight loss dru ...
- Ted Danson Stars In Sotyktu Campaign Extension
Marketing Daily, Les Luchter - Tuesday, March 19, 2024
In the first video of a series, Danson interviews an actual plaq ...
- ABC Prime Time Is Next Stop For Oprah's Weight-Loss Journey
TVBlog, Adam Buckman - Monday, March 18, 2024
Oprah Winfrey will host "An Oprah Special: Shame, Blame and the Weig ...
- Lilly CEO Reflects On D2C As Amazon Joins LillyDirect Delivery
Marketing Daily, Les Luchter - Wednesday, March 13, 2024
After two months in operation, Eli Lilly's launch into D2C sales wi ...
- Lantern Pharma Targets Surprising Group For Lung Cancer Screenings
Marketing Daily, Les Luchter - Tuesday, March 12, 2024
Yes, nonsmokers get cancer: 25 never-smokers die daily from lung cancer ...
- Eli Lilly's Oscar-Night Ad Fights Cosmetic Use Of Obesity Drugs
Marketing Daily, Les Luchter - Friday, March 8, 2024
With paparazzi snapping away, a voiceover says that "some people have be ...
- Who Knew Mites Could Be This Cute?
Marketing Daily, Les Luchter - Wednesday, March 6, 2024
Adorable animated versions of mites, which cause symptoms like eye irritation, st ...
- Viking Therapeutics Joins Weight Loss Party
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, March 6, 2024
Viking is also working on a pill form of its injectable dru ...