Moreover, Country and Gospel are the only two music genres showing a sales increase over 2001. If this trend continues, Country is likely to gain share of total music sales for the year. Cognizant of its widespread appeal, a diverse range of advertisers are using Country artists or music in their advertising. This list includes Chevrolet, Revlon, the GAP, MCI and K-mart, to name a few.
2002 Country Listener Qualitative Snapshot
- 62% are in the 25-54 demographic; 67% are in the 18-49 demographic.
- The median age of a
Country listener is 42.6 years.
- 66% live in metropolitan areas or suburbs
- only 34% in non-MSA areas.
- 47% have graduated high school or more.
- 62% are married; 44% have
one or more child at home.
- 70% are employed full- or part-time.
- 73% live in $30,000 plus households; 49% in $50,000 plus households.
- 77% own their primary residence.
Percent Composition of Adults 18+ Population and Country's Adults 18+ Weekly Cume, M-Sun 6AM-12MID
% of US Adult (18+) Pop | % Country Radio Adult Pop | |
M18+ | 48% | 48% |
W18+ | 52% | 52% |
A18-24 | 13% | 13% |
A25-34 | 19% | 20% |
A35-44 | 22% | 22% |
A45-54 | 18% | 20% |
A55+ | 28% | 25% |
A18-49 | 64% | 67% |
A25-54 | 59% | 62% |
MedianAge | 43.4 | 42.6 |
Employed Full- Time | 55% | 60% |
Exec/ Admin/ Manager | 10% | 10% |
Tech/ Clerical/ Sales | 18% | 20% |
Attended Some College or More | 51% | 47% |
Married | 57% | 62% |
HH Inc: | ||
$30,000+ | 71% | 73% |
$40,000+ | 60% | 61% |
$50,000+ | 49% | 49% |
$60,000+ | 40% | 39% |
Median HH Income | $49,463 | $49,417 |
email: Michele_Skettino@interep.com