This figure, which is projected to January 1, 2004, will be used for the entire 2003-2004 television season. The new estimate represents an increase of 1.7 million television households from the 2002-2003 season. Nielsen Media Research annually reports television household and persons estimates based on information from a variety of sources, including Claritas, the United States Census Bureau and Nielsen Media Research's samples.
Demographic estimates within U.S. TV households include:
2001-2002 | 2002-2003 | 2003-2004 | |
Households | 105,500,000 | 106,700,000 | 108,400,000 |
Persons 2+ | 269,880,000 | 272,040,000 | 275,580,000 |
Women 18+ | 107,070,000 | 108,190,000 | 109,860,000 |
Men 18+ | 98,560,000 | 99,020,000 | 101,540,000 |
Teens 12-17 | 23,520,000 | 24,840,000 | 24,700,000 |
Children 2-11 | 40,730,000 | 39,990,000 | 39,480,000 |