True
Religion launched an online and cinema campaign that plays off the line: "May I Be So Bold." The jean and apparel company's version skips the niceties and goes straight to "Be So Bold." The
video begins with a group of friends walking into a bar. And, as Prince once sang, they "walked in through the out door." Immediately, this group's entrance is noticed. Just about every member of the
slow-swaggering entourage is clad in demin, eyeing the bar's clientele. This group is looking for a fight and they find it at the back of the bar. This isn't your typical bar fight, for this battle is
waged on a Ping-Pong table. The dive bar transforms into a place to be as two men draw a decent-sized crowd for a game of Ping-Pong.
See it
here, created by
180LA.
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