This timely summary of Online greetings for Mother's Day by Nielsen//NetRatings, though a little late to plan for mother this year, is not too early to plan for upcoming special occasions and events.
The report concludes that Mom "might be disappointed if her "inbox" is empty on Mother's Day. With many families living hundreds of miles and even several time zones apart, the Web has become an important tool in remembering Mom on her special day."
The Web was also popular this week for ordering flowers and gifts for Mom. The convenience of online shopping made it an easy choice for many.
Top Three Fastest Growing Greetings Cards Web Sites for Week Ending May 14th(U.S., Home and Work, x000) | |||||||
Brand or Channel | WE 5/7/06 | WE 5/14/06 | WOW Growth | ||||
Greeting Cards Category | 5,862 | 10,718 | 83% | ||||
Yahoo! Greetings | 565 | 1,788 | 216% | ||||
123Greetings.com | 552 | 1,578 | 186% | ||||
AmericanGreetings.com Network | 1,358 | 3,011 | 122% | ||||
Source: Nielsen//NetRatings, May 2006 |
Top Three Fastest Growing Gifts & Flowers Web Sites for Week Ending May 14th (U.S., Home and Work, x000) | |||||||
Brand or Channel | WE 5/7/06 | WE 5/14/06 | WOW Growth | ||||
Gifts & Flowers Category | 5,189 | 7,135 | 38% | ||||
FTD.com | 899 | 2,739 | 205% | ||||
1800flowers.com | 783 | 1,781 | 127% | ||||
proflowers.com | 786 | 1,537 | 96% | ||||
Source: Nielsen//NetRatings, May 2006 |