It's not every day we get a window into the marriage of a Supreme Court justice. Read the whole story
Ikea spent $105 million in measured media in the U.S. last year, according to COMvergence. The incumbent was Wavemaker, which has managed the account … Read the whole story
The work is launching first in the U.S., Canada and South Africa, backed by a marketing strategy that incorporates various digital assets. Read the whole story
The new campaign is from Mischief @ No Fixed Address, whose previous work for Tubi for the 2023 Super Bowl recently won 20 Effie … Read the whole story
Mark Allen & Co., the agency launching the new service said it is designed to connect marketers with the "spending power of the fast-growing … Read the whole story
The 150-year-old home and small business security brand cited the agency's Blu data insights and targeting platform as a key reason for naming Horizon … Read the whole story
CTV advertising will continue to outpace social and search and programmatic-platform revenue will soon outpace direct ad sales, Guggenheim Securities estimates, with programmatic-platform buying … Read the whole story
Some CTV platforms would like a dual-purpose, also wanting "performance"-focused advertisers. Should they try to do both - or just one? Read the whole story
If you were going to reimagine Maslow's "hierarchy of needs" for an emerging consumer segment, who would you look at and what would you … Read the whole story
Most B2B marketers are positive about meeting their goals, Stirista and Ascend2 report. Read the whole story
Peter Schuyler replaces Veronica Esbona, who has held the post for 13 years. Read the whole story
The 8-year-old brand has charged Joan with strategic and creative development. Read the whole story