- What Consumers Expect From The New Ad 'Value' Exchange
RTBlog, Joe Mandese - Monday, March 8, 2021
The traditional ad value exchange -- trading free, ad-supported content for consum ...
- Disney Ad Platform Boosts Data-Driven, Addressable Deals
Television News Daily, Wayne Friedman - Tuesday, March 2, 2021
This new way of doing business will be optimizable in real-time throu ...
- States Leaning Further Toward Breakup Of Google Ad-Tech Biz
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 5, 2020
The investigation of Google by state attorneys general has moved to t ...
- Making Sense Of Google's Cookieless Environment
Digital News Daily, Laurie Sullivan - Tuesday, April 14, 2020
A study released Tuesday helps marketers understand Google Ad Exchange's performance acro ...
- MNI Targeted Media Launches Cannabis-Focused Programmatic Ad Exchange
Publishers Daily, Melynda Fuller - Tuesday, April 14, 2020
Marketers can access pre-approved CBD and THC display and pre-roll ad placemen ...
- Report Questions Walled Gardens' Digital Ad Primacy, Finds Most Americans Prefer Open Web
MediaDailyNews, Joe Mandese - Wednesday, March 11, 2020
A fundamental paradox of the digital advertising marketplace is underscored in ...
- Ozone Project And OpenX Announce Partnership
Around the Net In MAD London, Sean Hargrave - Thursday, June 27, 2019
The Ozone Project is partnering with the OpenX programmatic ad exchange. "T ...
- Ad Exchange Rubicon Project Posts 30% Revenue Gains
MediaDailyNews, Wayne Friedman - Friday, May 3, 2019
The company posted $32.4 million, up from $24.9 million in the fir ...
- New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This Year
Digital News Daily, Laurie Sullivan - Thursday, April 18, 2019
A new form of malvertising only impacts ads served via programmatic exchange ...
- What Ads.txt Files Tell Marketers About Amazon, Facebook, Other Companies
Digital News Daily, Laurie Sullivan - Tuesday, April 16, 2019
Ads.txt files list authorized digital sellers of programmatic ad inventory and t ...
- IAB UK Strives To Give SSPs More Transparency
Around the Net In MAD London, Sean Hargrave - Friday, April 12, 2019
"The Drum" has details of two new specifications launched by the I ...
- OpenX To Move Identity Advertising, Marketing To Open Web
Digital News Daily, Laurie Sullivan - Friday, March 15, 2019
OpenX plans to introduce the first identity-based targeting platform in April th ...
- NYIAX To Take Blockchain-Enabling Technology To OOH, OTT, Linear TV
MediaDailyNews, Laurie Sullivan - Friday, February 15, 2019
NYIAX, a firm that supports software to facilitate the sale and tra ...
- OpenX Expands Ad Industry Outreach, Taps Digitas' Reed To Handle It
MediaDailyNews, Joe Mandese - Wednesday, January 23, 2019
Digital ad exchange OpenX has tapped someone from Madison Avenue to le ...
- Sovrn To Boost Publisher Options After Raising $25 Million
Publishing Insider, Melynda Fuller - Monday, October 22, 2018
The company wants to focus on durable subscription-based business relationships with publisher ...
- Google Will Allow Certified Cryptocurrency Ads In U.S., Japan
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 25, 2018
Google claims disclosures will increase transparency and provide consumers with information ...
- Index Exchange's 'Trust' Had Been Trending Upward Prior To Bid-Caching Backlash
Research Intelligencer, Joe Mandese - Wednesday, August 29, 2018
Just prior to being exposed for quietly using the questionable practice ...
- Brands Still Allowing Ads To Serve On Unsafe Sites
Digital News Daily, Laurie Sullivan - Friday, August 24, 2018
Four in 10 brands allow ads to serve on unsafe websites, a ...
- Guardian US Finds 72% Of Video Spend Is Fraudulent Without Ads.txt
Digital News Daily, Laurie Sullivan - Monday, July 23, 2018
Counterfeit inventory diverted 1% of ad spend for display and 72% ...
- Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads
Digital News Daily, Laurie Sullivan - Thursday, May 31, 2018
Google has been dubbed by "The Wall Street Journal" as the "ear ...
- OpenX Launches Opt-In Mobile Video Ad Exchange
Digital News Daily, Alex Weprin - Thursday, May 10, 2018
The exchange is dedicated to ads that consumers choose to watch ...
- Who's On First: IPG Weighs In On Programmatic Auction Shift
MediaDailyNews, Joe Mandese - Tuesday, May 8, 2018
Interpublic's Magna unit this week published a report on the shift fr ...
- RhythmOne Drives Strong Revenue For Publishers, Aided By Traffic Technology
Publishing Insider, Melynda Fuller - Wednesday, April 25, 2018
According to a Google study, RhythmOne's match rate comes in at ...
- Ads.txt Adoption Soars, Coverage Still Spotty
Research Intelligencer, Joe Mandese - Wednesday, April 18, 2018
The good news is that adoption of ads.txt in programmatic audience exchang ...
- Google's Header Bidding-Like Tool Becomes Available To All
Digital News Daily, Laurie Sullivan - Wednesday, April 4, 2018
Google has also been testing new ad formats and transaction types su ...
- How The 300x250 Became The Most Common -- And Fraudulent -- 'Video' Ad Unit
Research Intelligencer, Joe Mandese - Thursday, March 8, 2018
Through ingenuity, cunning and outright fraud, the 300x250 ad has become o ...
- Google Discloses Results Of 'Exchange Bidding,' Boosts Publisher Yield >40%
Digital News Daily, Joe Mandese - Friday, February 16, 2018
In a sign of how much the emergence of header bidding h ...
- Crealytics Builds Open Ad Exchange, Marketplace For Sponsored Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 1, 2017
The latest sign of an auction-based open ad exchange running on programmat ...
- Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement
Digital News Daily, Laurie Sullivan - Tuesday, October 31, 2017
Sizmek, an independent buy-side advertising platform, on Tuesday announced its partnerships wi ...
- Inneractive Kicks Off Anti-Fraud Effort For Mobile Exchange
Digital News Daily, Tobi Elkin - Wednesday, August 30, 2017
Programmatic trading platform Inneractive has launched an anti-fraud initiative aimed at cleani ...