- Retail-Centric OTC Upstart Wonderbelly Hits CVS Aisles
Marketing Daily, Les Luchter - Monday, June 3, 2024
The move comes a year after an initial national retail rollout ...
- InnoVision Becomes AOR For ALS Association
Accounts on the Move, Fern Siegel - Wednesday, May 29, 2024
The agency has worked with the nonprofit on specific projects for ye ...
- At Bayer, Midol Launches Supplements, One A Day Fights Wellness Fads
Marketing Daily, Les Luchter - Wednesday, May 29, 2024
Peace Out PMS relies on chasteberry extract, while ZZZ's Please contains melaton ...
- Welly Launches Care Package For Happy Campers
Marketing Daily, Les Luchter - Tuesday, May 28, 2024
The limited edition product, part of a "Send a Child to Ca ...
- Aging Pets: SoluPet Fights Dog Dementia, Hill's Supports Senior Adoptions
Marketing Daily, Les Luchter - Saturday, May 25, 2024
SoluPet wants dog owners to know that their aging pets can g ...
- Man-Baring Campaigns Target London
Marketing Daily, Les Luchter - Wednesday, May 22, 2024
One campaign features a tush close-up; the other, a man sitting ...
- Body Equity Comes To Birth Control In Slynd Campaign
Pharma & Health Insider, Les Luchter - Thursday, May 23, 2024
"Let's Love Every Body" has a message for plus-sized women, who "ha ...
- EarPros' AI Doubles Lead-Gen Efforts, Reduces Costs 20%
Marketing Daily, Les Luchter - Tuesday, May 21, 2024
AI has saved around 50 days of work "versus the previous proce ...
- NBA Team Sponsorships Rise 7% To $1.5B
Television News Daily, Wayne Friedman - Tuesday, May 21, 2024
NBA teams have seen growth in marketing and sponsorship revenue, largely driv ...
- Remotely Healthy: LG Electronics Enters Healthcare With Tech For Docs
Marketing Daily, Les Luchter - Monday, May 20, 2024
Its Primefocus Health will develop a remote monitoring and delivery platform enabli ...
- Agency PPK Creates Children's Book To Fight Kids' Cancer
Marketing Daily, Les Luchter - Wednesday, May 15, 2024
Agency also plans to sell merchandise line based on characters in "Claren ...
- Call It Postpartum Or 'Mom Puberty," Campaigns Address New Moms' Mental Health
Pharma & Health Insider, Les Luchter - Thursday, May 16, 2024
"Is Mommy Okay?" is one such campaign, starring (among other celebs) actre ...
- Shopping For Data: B2B Marketplace Debuts
Email Insider, Ray Schultz - Wednesday, May 15, 2024
The new platform, Melissa Marketplace, takes its lead from consumer online marketplac ...
- IPG Health Unveils Restructuring
MAD, Steve McClellan - Tuesday, May 14, 2024
McCann Health NY is being absorbed by Area 23 while Hill Hollid ...
- 'Low Dose, Big Benefits': March Of Dimes Pushes Aspirin To Fight Preeclampsia
Marketing Daily, Les Luchter - Tuesday, May 14, 2024
Campaign will include TV PSAs, digital ads and brand ambassador Allyson Feli ...
- Purpose-Driven Campaigns Are Brand-Builders For Northwell
Marketing Daily, Les Luchter - Monday, May 13, 2024
With an OOH campaign during the pandemic, Northwell Health achieved a 1 ...
- Study: U.S. COVID Vax Campaign Saved Thousands Of Lives, Billions Of Dollars
Marketing Daily, Les Luchter - Wednesday, May 8, 2024
"We Can Do This" campaign resulted in an $89.54 return in societ ...
- Nova Launches Hemp Supplements With Focus On Accomplished Women
Pharma & Health Insider, Les Luchter - Thursday, May 9, 2024
Among those featured in Instagram posts is Jennifer King, the first Bla ...
- Smart Ring Oura Advocates For Women's Health Research
Marketing Daily, Les Luchter - Tuesday, May 7, 2024
"Only 1% of global research funding goes towards female health conditions," rea ...
- AstraZeneca, Hyundai Canada, Honda Launch Stanley Cup Efforts
Marketing Daily, Tanya Gazdik - Tuesday, May 7, 2024
The number of "blue-chip global brands" activating is on par with la ...
- Band-Aid's Sticky Jingle Still Resonates Nearly 50 Years Later
Marketing Daily, Les Luchter - Monday, May 6, 2024
"I am stuck on Band-Aid..." reappears in a new campaign with form ...
- Olympians Join UF Health In 'Human Progress' Campaign
Marketing Daily, Les Luchter - Wednesday, May 1, 2024
University of Florida Health campaign features its specially equipped mobile stroke ambulan ...
- Chipotle Celebrates Healthcare Heroes With $1M In Free Food
Marketing Daily, Teresa Buyikian - Wednesday, May 1, 2024
In honor of National Nurses Week, beginning May 6, healthcare workers c ...
- Merck Supports PAH Patients With Unbranded Campaign -- And New Drug
Marketing Daily, Les Luchter - Monday, April 29, 2024
Campaign targets pulmonary arterial hypertension (PAH), a rare, progressive disease that c ...
- Zyrtec Targets Allergic Dog Lovers With Pet Pawsitivity Walk Challenge
Marketing Daily, Les Luchter - Friday, April 26, 2024
"We're not only providing allergy solutions, but funding relief for animals ...
- Ad Council Young Adult Videos Support Peer-to-Peer Mental Health Convos
Marketing Daily, Les Luchter - Thursday, April 25, 2024
Content creator and former "Dance Moms" star Nia Sioux leads "Real conversatio ...
- Know Anything About Hidradenitis Suppurativa? You Will Soon
Pharma & Health Insider, Les Luchter - Thursday, April 25, 2024
Several pharma companies offering treatments also created unbranded awareness campaigns about th ...
- Dog Doo Drop Raises Eyebrows For Parvovirus Awareness
Marketing Daily, Les Luchter - Tuesday, April 23, 2024
Elanco Animal Health drops fake dog poop in major cities to sh ...
- Pollen Season Meets 'Polin' Season As Flonase Teams With 'Bridgerton'
Marketing Daily, Les Luchter - Wednesday, April 17, 2024
The partnership is having fun with "Bridgerton" characters Penelope and Colin havi ...
- Aleve's 'Painful Truth' Takes On Opioids
Pharma & Health Insider, Les Luchter - Thursday, April 18, 2024
The lightly branded message encourages consumers to explore the possibility of non-opio ...