- How Pope Francis' Ominous AI Message At G-7 Affects Advertisers
Search & Performance Insider, Laurie Sullivan - Friday, June 14, 2024
Pope Francis sent an important message to world leaders during the G ...
- Siemens Finds Surprising Results In AI-Powered Ads
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
Siemens drove stronger results with more web site visits and generated addition ...
- Oracle Shuts Down Its Ad Business
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
Oracle built its ad business through the acquisition of well-established companies includi ...
- IAS Increases Ad Transparency Ahead Of Cannes
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
The latest partnerships with Reddit and Pinterest, announced Thursday, connect the do ...
- Horizon Media Found Predictive Contextual Targeting For Automotive
MediaDailyNews, Laurie Sullivan - Tuesday, June 11, 2024
Megan Gavin, VP of digital at Horizon Media, found predictive ad targeti ...
- TikTok Testing Visual Search For Ecommerce
MediaDailyNews, Laurie Sullivan - Wednesday, June 12, 2024
TikTok is testing the ability for users to take or upload ...
- Yext Acquires Hearsay, Deepens Support For Financial Market
MediaDailyNews, Laurie Sullivan - Wednesday, June 12, 2024
Yext, a digital performance platform to improve search strategies, announced the acquisiti ...
- Apple Unveils Groundbreaking Privacy, Integrates ChatGPT Across Devices
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
On Monday at its developer conference, Apple explained how it will personali ...
- Here's Why Customer Lifetime Value Is Required For AI Success
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
Data from a study conducted by Forrester Consulting and commissioned by Ze ...
- Google TV Network With Ad-Supported Channels Ties To Google Ads Platform
Search & Performance Insider, Laurie Sullivan - Tuesday, June 11, 2024
Google and Microsoft have made changes to their ad platforms, demonstrating t ...
- OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell Data
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
Local advertising is forecast to reach $148.9 billion this year, up 3. ...
- LinkedIn Disabled Targeted Ad Tool
Search & Performance Insider, Laurie Sullivan - Monday, June 10, 2024
The company deleted the ability to create an advertising audience in Euro ...
- Adobe Responds To Content Creation, Cloud Service Terms Backlash
MediaDailyNews, Laurie Sullivan - Friday, June 7, 2024
Adobe's recent changes to its Terms of Use sparked a backlash ...
- LinkedIn AI Services, Stream Video Sponsorships Enter Next Phase
MediaDailyNews, Laurie Sullivan - Wednesday, June 5, 2024
With 72% of B2B marketers expecting budgets to increase this year, p ...
- Google Faces $17B Lawsuit In UK
MediaDailyNews, Laurie Sullivan - Wednesday, June 5, 2024
A UK court has ruled Google must face a lawsuit that cou ...
- Adobe Embeds AI Across Cloud Apps, Terms Spark User Backlash
MediaDailyNews, Laurie Sullivan - Thursday, June 6, 2024
The technology -- now embedded in Adobe workflows -- enables users ...
- Perplexity Breaks First TV Spot, Considers Making It A Movie
MediaDailyNews, Laurie Sullivan - Thursday, June 6, 2024
AI "answer engine" Perplexity broke its first television spot Thursday night duri ...
- OpenAI, Apple Agreement Might Override Privacy Concerns
Search & Performance Insider, Laurie Sullivan - Thursday, June 6, 2024
The deal would give OpenAI access to hundreds of millions of App ...
- The Driving Force Behind This General Motors' VP
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 7, 2024
"Did I plan it? No, it was always just being open ...
- Microsoft Estimates GAI Can Add $187B To Canadian Economy By 2030
MediaDailyNews, Laurie Sullivan - Tuesday, June 4, 2024
Google, Meta, and Microsoft have been spending money and time on studi ...
- Google Privacy Shakeup And Shakeout After Continued Data Leaks
Search & Performance Insider, Laurie Sullivan - Wednesday, June 5, 2024
Keith Enright wrote in a LinkedIn post Tuesday that he will lea ...
- Search Engine Use Declines Significantly As Young Users Find Their Way Online
MediaDailyNews, Laurie Sullivan - Monday, June 3, 2024
There's a generational divide in the way people search for brands a ...
- Google Gives Advertisers Data Privacy Compliance Law Guidance
MediaDailyNews, Laurie Sullivan - Monday, June 3, 2024
Changes to compliance laws and opt-out preferences across its ads and analyti ...
- Google Queries With Featured Snippets, Questions Likely Trigger AI Overviews
Search & Performance Insider, Laurie Sullivan - Tuesday, June 4, 2024
Brightedge Generative Parser data released Tuesday shows Google's ability through GAI ...
- MasterCard, Shell Show How Sounds Connect With Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, June 3, 2024
Visual has dominated branding and advertising, but how a consumer feels wh ...
- McDonald's First Foray Into AI Experiments Supported By User-Generated Content
Search & Performance Insider, Laurie Sullivan - Monday, June 3, 2024
Marketers wondering how they can use AI to market and advertise ...
- Google Blames 'Data Voids' For Nonsensical Search Results
MediaDailyNews, Laurie Sullivan - Thursday, May 30, 2024
"Data voids" or "information gap" are the terms that Google head ...
- Large Language Models Have A Unique Voice That Technology Can Detect
Search & Performance Insider, Laurie Sullivan - Friday, May 31, 2024
AI tools help people plagiarize content by humanizing the phrases and helpi ...
- Google, OpenAI, HubSpot Execs Infuse AI Startup With Millions In Financial Backing
MediaDailyNews, Laurie Sullivan - Wednesday, May 29, 2024
Maven AGI's main goal at present is to build AI systems capab ...
- Google Says Leaked Search Docs Are Real, But Cautions Industry On Context
MediaDailyNews, Laurie Sullivan - Thursday, May 30, 2024
As search professionals try to process and understand what the data reveal ...