- TikTok Testing Visual Search For Ecommerce
MediaDailyNews, Laurie Sullivan - Wednesday, June 12, 2024
TikTok is testing the ability for users to take or upload ...
- Yext Acquires Hearsay, Deepens Support For Financial Market
MediaDailyNews, Laurie Sullivan - Wednesday, June 12, 2024
Yext, a digital performance platform to improve search strategies, announced the acquisiti ...
- Yahoo Updates AI Engine, Completely Redesigns Mail
MediaDailyNews, Laurie Sullivan - Tuesday, June 11, 2024
Yahoo launched two important platforms this week supported by artificial intelligence. ...
- Google TV Network With Ad-Supported Channels Ties To Google Ads Platform
Search & Performance Insider, Laurie Sullivan - Tuesday, June 11, 2024
Google and Microsoft have made changes to their ad platforms, demonstrating t ...
- LinkedIn Disabled Targeted Ad Tool
Search & Performance Insider, Laurie Sullivan - Monday, June 10, 2024
The company deleted the ability to create an advertising audience in Euro ...
- Google Brand Recommendations Link With YouTube Ads
Search & Performance Insider, Laurie Sullivan - Friday, June 7, 2024
Brand Recommendations span awareness and consideration campaigns with cost-per-thousand and cost-per-view bidd ...
- LinkedIn AI Services, Stream Video Sponsorships Enter Next Phase
MediaDailyNews, Laurie Sullivan - Wednesday, June 5, 2024
With 72% of B2B marketers expecting budgets to increase this year, p ...
- Google Faces $17B Lawsuit In UK
MediaDailyNews, Laurie Sullivan - Wednesday, June 5, 2024
A UK court has ruled Google must face a lawsuit that cou ...
- Perplexity Breaks First TV Spot, Considers Making It A Movie
MediaDailyNews, Laurie Sullivan - Thursday, June 6, 2024
AI "answer engine" Perplexity broke its first television spot Thursday night duri ...
- OpenAI, Apple Agreement Might Override Privacy Concerns
Search & Performance Insider, Laurie Sullivan - Thursday, June 6, 2024
The deal would give OpenAI access to hundreds of millions of App ...
- Microsoft Estimates GAI Can Add $187B To Canadian Economy By 2030
MediaDailyNews, Laurie Sullivan - Tuesday, June 4, 2024
Google, Meta, and Microsoft have been spending money and time on studi ...
- Google, Microsoft Layoffs Across Cloud Units Amid AI Efficiencies
MediaDailyNews, Laurie Sullivan - Tuesday, June 4, 2024
Reasons for the layoffs have not been confirmed, but both companies report ...
- NP Digital Acquires SearchGuru To Expand Globally
MediaDailyNews, Laurie Sullivan - Wednesday, June 5, 2024
NP Digital has acquired performance marketing company SearchGuru. All 120 employees ...
- Google Privacy Shakeup And Shakeout After Continued Data Leaks
Search & Performance Insider, Laurie Sullivan - Wednesday, June 5, 2024
Keith Enright wrote in a LinkedIn post Tuesday that he will lea ...
- Google Leak? What Google Leak?
Media Insider, Gord Hotchkiss - Tuesday, June 4, 2024
Unless you're an SEO, there's really nothing of interest to this st ...
- Search Engine Use Declines Significantly As Young Users Find Their Way Online
MediaDailyNews, Laurie Sullivan - Monday, June 3, 2024
There's a generational divide in the way people search for brands a ...
- Google Gives Advertisers Data Privacy Compliance Law Guidance
MediaDailyNews, Laurie Sullivan - Monday, June 3, 2024
Changes to compliance laws and opt-out preferences across its ads and analyti ...
- MasterCard, Shell Show How Sounds Connect With Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, June 3, 2024
Visual has dominated branding and advertising, but how a consumer feels wh ...
- Google Blames 'Data Voids' For Nonsensical Search Results
MediaDailyNews, Laurie Sullivan - Thursday, May 30, 2024
"Data voids" or "information gap" are the terms that Google head ...
- Premium Streamers' TV Marketing Spend, Value Drops 18%
Television News Daily, Wayne Friedman - Friday, May 31, 2024
Premium streaming platforms have slowed down their national TV marketing spending f ...
- Google, OpenAI, HubSpot Execs Infuse AI Startup With Millions In Financial Backing
MediaDailyNews, Laurie Sullivan - Wednesday, May 29, 2024
Maven AGI's main goal at present is to build AI systems capab ...
- Rethinking Ads On The Open Web
MediaDailyNews, Laurie Sullivan - Thursday, May 30, 2024
Quantcast has rebuilt its ad platform based on AI and machine learni ...
- Ads Take Another Block And Tackle
Search & Performance Insider, Laurie Sullivan - Thursday, May 30, 2024
A group of ad and media trade groups have reportedly asked App ...
- Google, HubSpot Talk Of A Potential Acquisition Gets Louder
MediaDailyNews, Laurie Sullivan - Tuesday, May 28, 2024
HubSpot released earnings in May, suggesting the company's CRM business could gi ...
- Google Ranking Algorithm Secrets Leaked
MediaDailyNews, Laurie Sullivan - Tuesday, May 28, 2024
Erfan Azimi, CEO of digital marketing agency EA Eagle Digital, posted ...
- OpenAI Strikes Gold in Publishing Deals - Data Dates Back To 1857
Search & Performance Insider, Laurie Sullivan - Wednesday, May 29, 2024
There is no shortage of data from publishing companies to train lar ...
- Zero-Click Era Requires Interesting Data Partnerships
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 28, 2024
Reach and addressability to connect brands to consumers without cookies may se ...
- Google Responds To AI Overview, Reveals Dangerous Answers To Queries
MediaDailyNews, Laurie Sullivan - Friday, May 24, 2024
Users have found that Google's AI Overview technology returns some misleading a ...
- Apple Web Eraser Will Force Brands To Know Their Customers
Search & Performance Insider, Laurie Sullivan - Tuesday, May 28, 2024
An AI-privacy feature planned to launch in iOS 18 and macOS ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaDailyNews, Laurie Sullivan - Friday, May 24, 2024
Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...