Programmatic For Radio Catching On

Programmatic ad buying has caught on for desktop and mobile ads, and it has slowly crept into the more traditional worlds of radio and television. For the latter two, a more data-driven approach to buying coupled with some automation constitutes "programmatic." It's not real-time bidding (RTB), but it's more programmatic than previous methods. That new-age approach is attracting marketers, at least according to Jelli's ...


Stephen Colbert Gives Us A Glimpse Into The Future Of CBS' 'Late Show'

I'm hoping that Colbert might try to distance himself from all the other broadcast late-night guys and place a greater emphasis on adult engagement rather than perpetually playing to the kids the way Kelly Ripa and ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Barbara Lippert: Madblog
Episode 702: 'A Day's Work' -- Or, The War Of The Roses

One day, Don Draper sleeps past noon, crawls out of bed, and discovers that he's a giant insect. Oh, wait. That's Franz Kafka's "Metamorphosis." This is Matt Weiner's "Mad Men." Same difference: both operate in a ...

Data and Targeting Insider
Targeting Aisle 5: A Report From The Proximity Marketing Trenches

My wife and I have seen the future of in-store proximity marketing -- and it is not enough. Targeting the act of buying only gets it half right. Shopping is also about envisioning how you will ...

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