News

Dentsu Selected As AOR For Tokyo Olympics

The Tokyo Organizing Committee has pledged to spend about $104 million to advertise and promote the games, which will take place in 2020. The stakes are always high for the host Olympic city, and marketing is seen as a critical component to success. ...

Opinion

Marketing Daily - Top of the News
Walmart Slashes Fees For Money Transfers

Imagine you're selling something for $85 and Walmart comes along and says it's going to offer an identical service for under $10. That's an extreme example of what happened yesterday when the retailer announced plans to ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Video Insider
The Age Of The 5-Second Hook

The 5-Second Hook is a simple concept, but an entirely new consideration for advertisers. The rise of native advertising and YouTube's TrueView has made the "skip" button a ubiquitous artifact in online video viewing. As more ...

Barbara Lippert: Madblog
Episode 701: Howl -- Or, How Don Draper Has Become The Consummate Second Banana

In one of the least expected openings in "Mad Men" history, "Time Zones" begins with Freddy Rumsen addressing us directly. Of all the gin joints in all the towns! Yes, that Freddie Rumsen, the former copywriter/ ...

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