News

7.6 Million U.S. Homes Now Cord-Cutting

Pay TV cord-cutting is still on the rise. Some 6.5% of U.S. homes in 2013 -- 7.6 million homes -- are cord-cutters, according to a new study by Experian Marketing Services. This is up from 4.5%, or 5.1 million homes, in 2010. ...

Opinion

Marketing Daily - Top of the News
Fields About To Take Wheel At Ford, Reports Say

Ford CEO Alan Mulally is going to take the exit ramp earlier than had been anticipated, according to numerous reports sourced by unnamed insiders this morning but first reported by Bloomberg yesterday, with 53-year-old COO Mark ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
Why Marketing Needs General Sun Tzu 2.0

Over the last 18 months, I have been fortunate to work with quite a few CMOs and integrated marketing leaders from many well-known brands. All these senior marketers are very aware that their consumers and indeed ...

RTB Insider
The Emerging Role Of The Independent Media Trader

Have you heard about the independent media trader (IMT)? This catalyst of change is an emerging discipline focused on executing ad inventory buying and selling on behalf of marketers, agencies, and publishers, and -- at times ...

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Principal Publications