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MediaDailyNewsU.S. Remains Primary Ad Growth Engine, Internet Surpasses TV

The U.S. will remain the primary engine driving the global ad economy for the foreseeable future, according to the latest forecast from Publicis' Zenith unit. The updated forecast, released early this morning, projects the U.S. will contribute 28% of worldwide ad expansion through 2019, which is significant considering how mature the U.S. marketplace is relative to big developing nations. Much of the global ad ...

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