Post-Olympic Hangover, Top Ad Spenders Decline In September

The U.S. advertising marketplace grew only modestly in September -- which nonetheless signals a healthy expansion, considering that it is posting off an August that included significant incremental spending by brands participating in the 2016 Summer Olympic Games, including NBC's coverage of it. The U.S. Ad Market Tracker expanded to an index of 234, up three points from August -- and reflecting even more ...


Online Spin
Many TV Networks Growing -- Just Not The Big Ones

Headlines about TV viewership have not been particularly positive. Common themes lately have been: "TV ratings plummeting," "NFL viewership in decline,""Millennials unplug from TV," or "Cord-cutting, cord-shaving growing." Then there's a big favorite lately: "TV can't ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

What The 'NYT' Gave Up When They Forced Me To Digital

Politico this week reported on a fascinating study by a couple of University of Texas profs that pretty much says that, in the rush to repurpose and extend editorial content onto the Web, editors and publishers ...

TV Everywhere
What Trump TV Will Mean For Advertisers

I remember when the upstart Fox News Channel started to challenge CNN in the ratings. It was the late 1990s, and I was in charge of television research at TN Media. Ironically, it was the Monica ...

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