2017 APPY Awards Jury
Executive Creative Director, SapientNitro Midwest
As the Executive Creative Director of SapientNitro Midwest, John leads creative teams across our Chicago and Minneapolis offices. John joined Sapient in 2012, bringing over 14 years of experience from leading digital agencies.
John is passionate about creating simple, purposeful experiences that connect people to brands. His team is passionate about making fun of his emoji illiteracy (he’s improving, though!) and his odd tendency to call every copywriter “Mary.”
During his time at SapientNitro, John has led work across multiple accounts including: Target, McDonald’s, Chrysler, Harley-Davidson, Allstate, US Bank, and Esurance. He strongly believes the best work comes from close collaboration between our teams and our clients, and pushes for co-creation whenever possible.
John’s work has been recognized by The One Show, The ADDYs, How Magazine, Forbes and Communication Arts, just to name a few.
Founder & President, Bottle Rocket
Calvin Carter built Bottle Rocket on the belief that exceptionally innovative technology not only enhances the way we do things - it redefines the way we live our lives. Carter was named Ernst & Young Entrepreneur Of The Year® 2013 for the Southwest Area North Region.
Prior to launching Bottle Rocket, Carter ran a private equity and business development company that completed many successful projects and made equity investments into 16 companies, many of which were technology focused. He has founded or co-founded several other businesses, including i.con interactive, an Internet software development and professional services company that eventually merged with seven other Internet firms to form Luminant Worldwide, a publicly-traded company with $160 million in revenue and over 1,000 professionals.
VP, Group Director, Brand Communications Strateg, Digitas Health LifeBrands
Annie is a Gen Xer living a Gen Z existence. It works for her. Don’t judge. She’s judging right now. You can judge on twitter, where everyone judges.
Annie shapes ideas and implements creative campaigns that gets people talking, tweeting, downloading, snapping, sharing, publishing and taking action. She spends a lot of time playing with shiny objects and trying to break them in new, meaningful ways. She believes that disruption without conversion, trial or transaction is fairly meaningless. And she is often working on owning the the “share" in share of voice.
Annie has worked on integrated social campaigns that have made Youtube’s Top 10 Ad Leaderboard, trended organically on Facebook and Twitter, and have been recognized in the industry from Cannes to The Webby’s. In addition to working at Digitas Health, she’s currently leading Digital and Social for the Philadelphia 2016 Host Committee for the Democratic National Convention. She’s loving every minute of both opportunities. She says she plans to come up for air sometime in August. Maybe.
Annie believes that the best marketing is integrated, viral is not a style but a social phenomenon and everyone should work in an agency for at least a year.
Editor, IoT Daily, MediaPost
Chuck Martin is a New York Times Business Bestselling author, futurist and has been a leader in emerging digital technologies for more than a decade. He is considered one of the foremost Internet of Things (IoT) and mobile experts in the world and working on a book titled "The Internet of Everything" (IoE), being published later this year. He is author of Mobile Influence (The New Power of the Consumer) and The Third Screen (Marketing to Your Customers in a World Gone Mobile) and nine other business books. He is a frequent keynote speaker internationally. He is the Editor of the MediaPost IoT Daily and writes the well-read daily column Connected Thinking for the IoT Daily. He is active on Twitter @chuckmartin
Partner and Director of Strategy, Kettle NYC
Paul guides the Kettle leadership team and clients in uncovering insights that drive innovative experiences and products.
His career began as a strategist at global advertising agency, Euro RSCG, working on brands like Volvo and Evian. There, he conducted research including ethnographic immersions, trends treks, and hypnosis focus groups to understand how consumers live, relate to each other, and connect to products. He then transitioned to innovation consulting, collaborating with Fortune 500 companies to develop new products, SKUs, businesses, and names. Trained at the Creative Problem Solving Institute, he mastered the Osborn Parnes method of innovation, leading him around the world from South America for CitiGroup to developing a digital commerce platform Dubai’s Mashreq bank.
Seeing digital as the frontier of innovation, Paul then led usability labs to help brands like Morgan Stanley and Bayer develop internal and consumer facing products. In 2011, he brought his concept-first approach to Kettle, delivering unexpected solutions for clients like McGraw Hill and American Express that solve real world problems and create new behaviors.
In his time he’s helped build the company from 10 to 70 people and expand offerings to include brand development, product strategy, and research and insights.
SVP, Director of Creative Technology, Erwin Penland
Curtis Rose, SVP, Director of Creative Technology at Erwin Penland, is a technology-driven marketer with a knack for building strong, enterprise-level creative development teams. With 14+ years of experience in building and leveraging cutting-edge technology across multiple agencies and clients, he has successfully managed multi-disciplined teams of 75+, including designers, developers, app managers, producers and account managers.
He has worked with several blue-chip clients including, Verizon, Disney, Denny’s, Michelin, General Motors, L.L.Bean, CarMax, Microsoft, Broadcom, LexisNexis, Brooks Brothers and Sears.