Award Ceremony Will be Held in NYC on May 17, 2017


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DJ Dutchboy – turns songs into color palettes

Choosing paint colors is no easy task, believe me I know this! I chose a scheme that made my apartment look like a bad Christmas sweater. Enter the paintlist app from Dutch Boy® paints (available for iPhone and android). It takes songs from your playlist and turns them into a color palette.  We all have favorite songs that make us feel amazing, now these can be translated into paint colors!

The Dutch Boy app matches specific attributes from a song to elements from a color’s spectrum to create a custom color palette unique to that song’s style.

My wish for the next release? An option to “paint a masterpiece” in the app using the newly generated color palette.


Alzheimer's & Other Dementias Daily Companion 

Alzheimer's & Dimentia Companion AppA sad but short story with a happy ending.

Fifteen years ago, when I was still in high school, my grandmother was diagnosed with Alzheimer’s App
screenshotdisease. I was very close to her growing up and she was (and still is) a major influence in my life. The transition was traumatic for everyone, she went from her being a vibrant woman who could do anything to a small, frail, and confused person who lived in a waking nightmare of vivid hallucinations caused by dementia. My family did what they could to alleviate her worries and anxieties, but it was challenging to say the least. One month before I graduated from college, she passed away due to late-stage related complications. I still miss her and even writing this short paragraph causes me heart-ache.

There is no cure for Alzheimer's disease (yet), but there are now more resources to help. Like the FREE Alzheimer's & Other Dementias Daily Companion app. I wish I had this fifteen years ago (but smart-phones were just a glimmer in Steve Jobs’ eye then). The app helps families and caregivers with immediate tips and practical advice for all of the behaviors and situations they may encounter dealing with a loved one affected by the disease. The app includes over 500 searchable tips and practical solutions sourced from the Home Instead Senior Care network and the Alzheimer’s and other dementias caregiving community. The app is a companion piece to a new book, “Confidence to Care.”

This is a must-download for those who have loved ones dealing with Alzheimer's & Dementia. 

Download on  iTunes


You asked for it.... More Time. 

Great news! The Entry Deadline for the Appy Awards has been extended to April and we are moving the awards party to Internet Week in May, which gives you MORE TIME to enter!

Mark your calendars!

April 11 - Extended Entry Deadline
May 21 - Appy Awards Party at IWNY

Good luck!

The Recommendeuer 

Wine education is no laughing matter. Except when it is.Wine Education

To create awareness for the fine roster of Washington Wine makers, GreenRubin (in partnership with the Washington State Wine Commission) created The Recommendeuer app, featuring Greg Proops from TV’s Whose Line is it Anyway.

The awareness campaign was kicked off by shipping highly designed boxes to wine industry influencers and media. Inside each box? An iPad with a robust app featuring entertaining and informative videos about Washington State wine.

Each app was personalized for its recipient where The Recommendeuer greeted them by name, and dialogues continue today between The Recommendeuer and the iPad recipients on social media.

A mass-market version of the app (iPad/iPhone) is available for aspiring tastemakers.

Download on



7-Elevenconfess, I have a 7-Eleven addiction...while I consider myself somewhat of a foodie, living in New York City and all, I can’t help but be drawn in by the donuts, breakfast sammies, anything on the roller grill and of course the classic Slurpee. Sometimes I need to cross to the opposite side of the street just to avoid its gravitational pull.

Then along comes the 7-Eleven iPhone app with a super simple user interface and a ridiculous amount of mouthwatering food images. How can I ever stop thinking about 7-Eleven now?! It is virtually impossible.

The homepage dashboard features fun tidbits of information and a more in-depth look at deals, events, products and store locations are all just a swipe away. When you are near a participating store, you’ll gain access to coupons that can be redeemed there. And when it’s cold out (like NOW!), you’ll see a promotion for hot chocolate instead of a Slurpee. 

Available for DownloadBeyond my 7-Eleven infatuation, this is one app that will drive customers in-store. A delicious marketing win.




FoodlerMove over Seamless, there’s a new kid…errr app... in town named Foodler!

Food Ordering Made Easy

Available for iPhones and iPads, the food ordering and discovery app uses location data to find the best local restaurants andcuisines in 48 states and Canada. The app’s payment process is quick and intuitive, offering users the ability to enter their credit card information via a photo of their credit card rather than manually entering their information line-by-line. 

Foodler’s unique “Best Bets” feature highlights top user-rated restaurants and, for regulars the app will make recommendations on new restaurants.

Our favorite feature? This app REWARDS users with points for every order! For those of us that spend the majority of their disposable income on delivery, this is great news! The points accumulate towards Amazon gift cards, Foodler swag and more!

Available for Download


Appy New Year! 

Appy AwardsThe Appy Awards are open for entries! If you made an app in the past year, chances are we have an award for it AND we'll be celebrating the best of the best during SXSW this year!

To add to the fun, we'll be reviewing and featuring entries on our blog and email newsletter. You don't want to miss the chance to be enter your best apps today!

Congratulations Appy Winners!! 

Appy Awards CoverageThe Best Apps of 2013 Awarded at SXSWMediaPost's Appy Awards recognized the best apps of 2013 following the conclusion of the OMMA Conference series at SXSWOn Friday evening, March 8 in Austin, Texas, the best apps of 2013 were celebrated at MediaPost's Appy Awards, an official event of SXSW.The winners included well-known companies like Walgreens, National Hockey League, Bloomberg and Huffington Post Media Group, and rising stars like iCookBook, Babybump and Yiftee.

Seamless took home the Best In Show award for their iPad version of their popular food ordering app.

View the complete list of winners.

Each of the winners were carefully chosen by MediaPost's Executive Jury from among hundreds of thousands of eligible apps. The jury was comprised of industry experts from companies including MRM, PopCap, MacLife and PHD.

Produced by MediaPost Communications, a media, advertising and marketing news and events publishing company based in New York,the annual Appy Awards' aim is to acknowledge extraordinary Applications, whether they be mobile, social, or Web-based. The Appys don't discriminate by format, platform or device; instead, they focus on simply honoring the best Apps in all imaginable categories: View press release here.


Congratulations to our Finalists!! 

Congratulations to the Appy Awards 2013 Finalists! Winners will be announced at SXSW on March 8 at the Appy Awards Cocktail Party. Party tickets are complimentary with anyOMMA SocialorOMMA Mobilepass. All winners will receive a custom engraved crystal Appy Awards trophy and major industry props! This year we received record entries from an amazing group of developers, brands and agencies. Stay tuned for reviews of the finalists' apps for each category.