CATEGORIES

  •  Branded Content App

    Any App with content or gaming the primary purpose of which is product or service branding.

  •  Branded Gaming App

    Any Gaming App featuring product placement or a brand as a integral part of the game.

  •  Business

    Any App pertaining to business or facilitating marketing of a business in any way.

  •  Business Media App

    Any App whose primary function is to disseminate business news and/or information.

  •  Charity/Non-Profit

    Any app created for charity, causes, or non-profit purposes.

  •  Communication

    Any App whose primary function is to facilitate communication using any and all platforms and devices.

  • Consumer Magazine/Newspaper/News App

    An app whose primary function is to disseminate magazine/newspaper content and current news.
  • Education

    Any App whose primary function is to inform or educate about a given subject or service.

  •  Entertainment

    Any App created by a professional content creator or media company whose primary purpose is entertainment.

  •  Entertainment: Movies/Television/Video

    Any App whose primary function is to provide television or video content OR services.

  •  Events

    Any App created by a content creator or media company whose primary purpose is information about events.

  •  Family/Parenting

    Any App whose primary function is related to family and/or parenting.

  •  Finance

    Any App whose primary function is to disseminate financial news, information or services.

  •  Games: Action/Arcade/Sports/Board/Puzzle/

    Any action, arcade, sports, board, or puzzle gaming app.

  • Games: Educational/Family/Kids

    Any gaming App whose primary function is to educate (or focused on family and/or children).

  •  Health & Fitness

    Any Application whose primary function is to provide information about health & fitness, or that assists in health & fitness in any way.

  •  Home/Garden/Interior Design/Lifestyle

    Any App that caters to, promotes, or enriches an interest in lifestyles and/or homes, gardens, and home design.

  •  iPad/Tablet Publishing

    Any editorial content App of any genre programmed specifically for iPads and/or other tablet devices

  • Location or Place-Based App

    Any App which is built around the use of location based technology / or place based information or content.

  •  Mapping/Location-Based

    Any App whose primary function is to assist with navigation using location based technology.

  •  Marketing/Branding/Advertising

    Any App whose primary function is to advertise or make the end user aware of a marketer’s product or service.

  •  Medical

    Any App about medical news and information or that assists with the gathering of medical data.

  •  Messaging

    Any app created for person-to-person and/or group communications.

  •  mCommerce or Mobile Payments

    An App whose primary function is to facilitate mobile payments for goods and services. Point-of-sale, mobile payment and other apps created for processing and assisting mCommerce activities.

  •  Multicultural/LGBT Media App

    An App which provides content based on a specific multicultural or LGBT segment or was built to address the needs of a specific multicultural segment.

  •  Music

    Any App that plays music or enhances the experience of playing music through either discovery or utility.

  •  Photography

    Any App whose primary function is to share photos or to enhance or assist in the editing of photographs.

  •  Privacy/Online Security

    Any app whose primary function is to safeguard private information, protect vulnerable users, reduce spam or viruses threat, or educate users about online personal safety.

  •  Productivity

    Any App whose primary function is to enhance productivity in some way. Examples include list making, note taking and personal assistant Apps.

  •  Reference

    Any App that provides reference material, data and/or cataloged information to the public. Includes reference guides, and Apps whose primary function is to distribute user or editorial reviews.

  •  Restaurants/Food/Beverage

    Any app developed by or for restaurants, food and/or beverage industry, products and/or services.

  •  Retail

    Any App that drives direct retail purchases and/or promotes offline purchases.

  • Social Sharing

    Any App that lets users create profiles, build a network of friends and share information.

  • Sports

    Any App whose primary function is to provide people with sports news, sports culture, news/info for teams, scores, statistics, events information, and/or fantasy sports.

  •  Travel & Tourism

    Apps developed for airlines, hotels, travel search engines, destinations, cruises, travel advice and/or car rentals.

  •  Utilities/Device Enhancement

    Any App that turns your mobile device into some kind of utility (e.g. a flashlight) or adds some kind of utility to your device (e.g. a camera light or Wi-Fi locator).

  •  Wearables

    Any app that’s created for Apple Watch or Android wearable devices.

  •  Weather

    Any App whose primary function is to publish weather reports, news or updates.

  •  Wildcard

    Any App that doesn’t fit into any of the given Appy categories.