- Branded Content App
Any App with content or gaming the primary purpose of which is product or service branding.
- Branded Gaming App
Any Gaming App featuring product placement or a brand as a integral part of the game.
Any App pertaining to business or facilitating marketing of a business in any way.
- Business Media App
Any App whose primary function is to disseminate business news and/or information.
Any app created for charity, causes, or non-profit purposes.
Any App whose primary function is to facilitate communication using any and all platforms and devices.
- Consumer Magazine/Newspaper/News App
An app whose primary function is to disseminate magazine/newspaper content and current news.
Any App whose primary function is to inform or educate about a given subject or service.
Any App created by a professional content creator or media company whose primary purpose is entertainment.
- Entertainment: Movies/Television/Video
Any App whose primary function is to provide television or video content OR services.
Any App created by a content creator or media company whose primary purpose is information about events.
Any App whose primary function is related to family and/or parenting.
Any App whose primary function is to disseminate financial news, information or services.
- Games: Action/Arcade/Sports/Board/Puzzle/
Any action, arcade, sports, board, or puzzle gaming app.
- Games: Educational/Family/Kids
Any gaming App whose primary function is to educate (or focused on family and/or children).
- Health & Fitness
Any Application whose primary function is to provide information about health & fitness, or that assists in health & fitness in any way.
- Home/Garden/Interior Design/Lifestyle
Any App that caters to, promotes, or enriches an interest in lifestyles and/or homes, gardens, and home design.
- iPad/Tablet Publishing
Any editorial content App of any genre programmed specifically for iPads and/or other tablet devices
Location or Place-Based App
Any App which is built around the use of location based technology / or place based information or content.
Any App whose primary function is to assist with navigation using location based technology.
Any App whose primary function is to advertise or make the end user aware of a marketer’s product or service.
Any App about medical news and information or that assists with the gathering of medical data.
Any app created for person-to-person and/or group communications.
- mCommerce or Mobile Payments
An App whose primary function is to facilitate mobile payments for goods and services. Point-of-sale, mobile payment and other apps created for processing and assisting mCommerce activities.
- Multicultural/LGBT Media App
An App which provides content based on a specific multicultural or LGBT segment or was built to address the needs of a specific multicultural segment.
Any App that plays music or enhances the experience of playing music through either discovery or utility.
Any App whose primary function is to share photos or to enhance or assist in the editing of photographs.
- Privacy/Online Security
Any app whose primary function is to safeguard private information, protect vulnerable users, reduce spam or viruses threat, or educate users about online personal safety.
Any App whose primary function is to enhance productivity in some way. Examples include list making, note taking and personal assistant Apps.
Any App that provides reference material, data and/or cataloged information to the public. Includes reference guides, and Apps whose primary function is to distribute user or editorial reviews.
Any app developed by or for restaurants, food and/or beverage industry, products and/or services.
Any App that drives direct retail purchases and/or promotes offline purchases.
- Social Sharing
Any App that lets users create profiles, build a network of friends and share information.
Any App whose primary function is to provide people with sports news, sports culture, news/info for teams, scores, statistics, events information, and/or fantasy sports.
- Travel & Tourism
Apps developed for airlines, hotels, travel search engines, destinations, cruises, travel advice and/or car rentals.
- Utilities/Device Enhancement
Any App that turns your mobile device into some kind of utility (e.g. a flashlight) or adds some kind of utility to your device (e.g. a camera light or Wi-Fi locator).
Any app that’s created for Apple Watch or Android wearable devices.
Any App whose primary function is to publish weather reports, news or updates.
Any App that doesn’t fit into any of the given Appy categories.