http://www.mediapost.com/publications/ Get more from your online advertising with scientific targeting magic. en-us Copyright 2010 MediaPost Communications http://www.mediapost.com/rss Fri, 12 Mar 2010 17:11:09 EST The industry initiative to implement and enforce self-regulation is dovetailing with rising concern that privacy matters to everyone's bottom line. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124194Steve Smith <popeyesmith@comcast.net>Fri, 12 Mar 2010 15:15:53 ESTTechnology that analyzes consumer behavior and demographics helped Perry Ebel find an entirely new customer segment for Beltone hearing products that the vice president of sales and marketing didn't know existed. It's sort of like finding a $100 bill in the street gutter -- only this scenario relies on targeting and calculated data rather than luck. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123986Laurie Sullivan <>Wed, 10 Mar 2010 17:15:59 ESTYou folks reading this are advertisers and marketers, right? You know the importance of good branding, yes? Then can someone tell me how you of all people ended up branding a critical component of digital marketing's future with such a terrible name? http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123772Steve Smith <popeyesmith@comcast.net>Fri, 05 Mar 2010 12:45:39 ESTTargeting consumer behavior will drive all online advertising. Semantic technology also will support the targeting. It's not what I want, but I believe it will happen. But the industry still has work to do. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123571Laurie Sullivan <>Wed, 03 Mar 2010 13:45:40 ESTThe identification of consumers who are in-market for broad categories of goods has always been a mainstay of behavioral targeting. Still, marrying dynamically targeted creative with that behavioral data continues to be a work in progress. But one provider, Permuto, has an interesting model for aggregating data from e-commerce sites into a more automated system of targeting people who are in-market for specific products with equally specific ads. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123292Steve Smith <popeyesmith@comcast.net>Fri, 26 Feb 2010 11:00:45 ESTAs we assemble in New York on Thursday for the East Coast edition of OMMA Behavioral, the prospects for the behavioral advertising segment are at once strong and guarded. EMarketer Senior Analyst Dave Hallerman has some hefty projections for growth in the category: 21.6% this year and 20%+ growth out through 2014. More so than ever before, though, the issues surrounding online privacy and industry regulation threaten to restrict growth. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123042Steve Smith <popeyesmith@comcast.net>Wed, 24 Feb 2010 12:00:40 ESTNext month Scout Analytics will begin testing keystroke dynamics -- technology that creates individual digital fingerprints for each consumer user -- as a behavioral targeting tactic. Then Scout plans to offer its technology to retailers and other businesses that target ads directly to consumers through behavioral targeting platforms. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122639Laurie Sullivan <>Thu, 18 Feb 2010 14:15:36 ESTUnderstanding exactly how consumers perceive the value exchange between advertising and free content is pretty much anyone's guess. Ask any group of readers whether they like ads, and they answer resoundingly, "no." Ask the same group if they prefer getting their content for free, and you are likely to get as resounding a "yes." But what do consumers really think if you rephrase the question about free content and online ad technologies, and try to get at their attitudes about value exchange and trade-offs between behavioral tracking and free access? http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122451Steve Smith <popeyesmith@comcast.net>Fri, 12 Feb 2010 16:15:56 ESTAt first, global expansion can create more headaches than benefits for companies. No one knows that better than Denise Colella, AudienceScience's newly appointed chief revenue officer, who plans to strengthen the company's international footprint. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122185Laurie Sullivan <>Thu, 11 Feb 2010 11:00:20 ESTSpyware was and still is the bane of neophyte PC users. I don't know how many times over the years I have been enlisted to cure the dysfunctional computers of my teen daughter and her friends. But according to Harvard Business School Assistant Professor Ben Edelman, spyware and its behavioral tracking is also hurting marketers by contributing to click fraud. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121986Steve Smith <popeyesmith@comcast.net>Fri, 05 Feb 2010 16:15:13 EST