http://www.mediapost.com/publications/ Get more from your online advertising with scientific targeting magic. en-us Copyright 2009 MediaPost Communications http://www.mediapost.com/rss Sat, 04 Jul 2009 20:16:00 EST More budgets are being allocated to behavioral retargeting rather than ad networks because retargeting conversion rates are higher, according to Ross Geier, Didit's vice president of business development. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109038Laurie Sullivan <>Wed, 01 Jul 2009 12:45:15 ESTWhen we started the OMMA Behavioral shows two years ago, privacy was still regarded as an unwanted, if necessary, topic. The arguments were predictable ("We don't collect personally identifiable information -- next question"), and most people in the industry felt it was an issue that engaged only consumer advocates and journalists, anyway. Frankly, the privacy panels often cleared the room of attendees, who used that time as a chance to take an extended break. In the last year, this situation has changed: the privacy panels are among the best-attended and the most exciting. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108787Steve Smith <popeyesmith@comcast.net>Fri, 26 Jun 2009 14:15:49 ESTOmnicom Media Group (OMG) will offer clients "advanced targeting" similar to the rich media and video display targeting services Interpublic Group's Mediabrands unveiled with Cadreon earlier this month, according to OMG Digital CEO Matt Spiegel. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108645Laurie Sullivan <>Wed, 24 Jun 2009 17:30:54 ESTOmnicom Media Group (OMG) will offer clients "advanced targeting" similar to the rich media and video display targeting services Interpublic Group's Mediabrands unveiled with Cadreon earlier this month, according to OMG Digital CEO Matt Spiegel. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108644 <>Wed, 24 Jun 2009 17:30:54 ESTNot to diminish the role that Web learnings will play in the evolution of mobile platforms, there will in fact be a lot that is similar here. Smart phones in particular are helping to proliferate mobile media in large part because they do port familiar elements like Web sites and email to a handheld. The users themselves need some familiar pathways into new media as well. They all have their own hammers of consumption. But there are areas where there will have to be differences. Behavioral targeting is one of them. On all levels, mobile poses both unique challenges and opportunities to behavioral targeting. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108348Steve Smith <popeyesmith@comcast.net>Fri, 19 Jun 2009 15:45:25 ESTAmadesa has a behavioral targeting platform that learns over time without manual input from anyone. The software-as-a-service (SaaS) platform, based on machine learning technology, runs on a predictive modeling engine that identifies categories, or microsegments, that score and select the most relevant content to serve up relevant ads. The engine focuses on ecommerce sites. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108185Laurie Sullivan <>Wed, 17 Jun 2009 15:30:02 ESTVoicing opinions online may be one of the core behaviors that most of us online either practice or pursue and watch. In fact, we spend an awful lot of time hunting for opinions, across blogs, scrolling into article comments sections, hunting for ratings and reviews, etc. When most of us read impartial news articles about a topic, we also wonder what the reigning sentiment is around the issue, out there and apart from the voices quoted in the piece before us. This is the subtle itch that an upcoming product from New York start-up Jodange is promising to scratch, for the benefit of publishers, marketers, and perhaps even stock-pickers. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=107854Steve Smith <popeyesmith@comcast.net>Fri, 12 Jun 2009 12:45:33 ESTOK, I'll admit it. I like to visit neimanmarcus.com, look at designer clothes from Carolina Herrera and Nanette Lepore, and click on an item or two. But when I realize it's more than I want to pay, even with free shipping, I leave the shopping cart stranded in cyberspace and go about my weekend chores of grocery shopping and cleaning up the yard. I come back later in the day to go online again -- and there are the display ads from Neiman Marcus staring me in the face, begging me to click on them. Score one for behavioral targeting technology. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=107682Laurie Sullivan <>Wed, 10 Jun 2009 13:45:33 ESTThe academic studies of online privacy and the technologies behind data collection are coming on strong of late. I have been covering them here in recent months because as a former egghead (I say that lovingly) in the media studies field, I have seen this movie before. As legislators and regulators turn their eye towards a commercial endeavor, scholarly research and opinion that ordinarily gets shared among a relative handful of experts suddenly becomes widely cited, misquoted, turned into gospel. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=107419Steve Smith <popeyesmith@comcast.net>Fri, 05 Jun 2009 13:45:48 ESTCan behavioral targeting also mean understanding human behavior in reaction to an advertising campaign? Companies touting the targeting of online ads to consumers as a mixture of art and science could soon find psychologists employed among their midst. The need to better understand human behavior will prompt the shift, as the technology becomes more affordable and agencies attempt to regain their online footing following the industry slowdown. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=107346Laurie Sullivan <>Thu, 04 Jun 2009 14:31:58 EST