Piquing Curiosity For Peeking At 'Curiosity,' The Book
Posted by Amy Corr on Jan 5, 3:31 PM
How do you pique the interest of potential book buyers about a newly published novel on curiosity? Make them curious.
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Clothing Keeps The Needy -- AND Ad Message -- Warm
Posted by Amy Corr on Dec 22, 3:14 PM
Here's an interesting spin on a yearly campaign that occurs in Brazil. Every year most companies participate in the Warm Winter Campaign, which encourages employees to donate winter items such as blankets, hats, scarves and jackets to those less fortunate. SBT, a Brazilian TV network, decided to take the money normally allocated for its print and poster ad budget and use it to purchase hats, scarves, sweatshirts and blankets with the call-to-donate message printed on the accessories.
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MINI Print Ad Drives Consumers Online
Posted by Amy Corr on Dec 15, 4:06 PM
New print adds in three German magazines require users to place a graspable medium in front of their computers' Web cam, resulting in a new, extraordinary experience.
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Disco-Themed Campaign Promotes 'Staying Alive' After Night Of Partying
Posted by Amy Corr on Dec 8, 2:57 PM
Club-goers may wrap themselves around their dance partners -- but wrapping their car around a fire hydrant or lamppost following a night of partying is not on the agenda.Especially when the hydrant or lamppost is covered in mini-mirrors, in an attempt to mirror a disco ball.
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Agency Uses Ad Medium To Give Back
Posted by Amy Corr on Dec 1, 3:30 PM
Who says newspapers are dead? The medium is bringing life to winter jackets and warmth to thousands of homeless in Canada.
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Chocolate Brown Hot Color Of New York's Fashion Week
Posted by Bonnie Barest on Nov 24, 3:20 PM
This season's fashion bite was not a new denim jean or a patent leather handbag, but a premium biscuit. Yes, a cookie with French heritage, elegant design, quality ingredients (pure butter, enrobed in deep, rich European chocolate: LU Biscuits (from Kraft Foods). How surprised was I to see that a sponsor of Fashion Week events was not a fashion or beauty brand, but rather LU Biscuits. What a clever way to marry style and fine taste.
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Come For The Wi-Fi, Stay For The Coffee And Carrot Cake
Posted by Amy Corr on Nov 17, 3:26 PM
The Coffee Company, an aptly named business located in Amsterdam, was looking for a way to persuade college students to spend more time in its stores. So the company offered free Wi-Fi in shops situated closely to universities.
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If Only Finding A Man Was This Easy...
Posted by Amy Corr on Nov 10, 3:31 PM
Flossie.com, a New Zealand-based, female-centric Web site full of fashion, beauty, sex and dating, entertainment, and career tips, recently launched. In an effort to convey the site's abundance of content for women of all ages, Flossie.com launched a campaign on a busy New Zealand street using a vending machine that dispensed living, breathing, single men. I would have loved to see this campaign in action, for many reasons.
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How Do YOU Celebrate Arbor Day?
Posted by Amy Corr on Nov 3, 1:56 PM
In the grand scheme of American holidays, it's doubtful that Arbor Day cracks people's top five. In Brazil, the holiday is celebrated on Sept. 21 under the name National Tree Day, coinciding with the beginning of spring in the southern hemisphere. To celebrate the holiday, Brazilian bank Banco Real ran a simple newspaper ad -- with a seed attached.
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Upscale Condo Campaign: Nabe's Amenities Trump Indoor Lux
Posted by Amy Corr on Oct 27, 3:05 PM
If you can afford to buy a luxury condo in New York City in this down economy, then you know the place will be loaded with luxury fittings. Rather than focus on the obvious, Flying Machine created a print campaign for Murray Hill's first green condominiums, located at 303 East 33rd St., that centers on what's outside the condos instead.
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