Google has been fooling around with solar panels, so if I manufactured solar panels I'd be concerned, according to Gregory Keller, V.P. Product Management, lijit networks. But will they lead in real-time search? Don't lose the perspective that ideas come from a lot of perspectives, and sometimes the simple things win, he says. The excitement […]

More celebrities died on Twitter last year than in real life, according to Uwe Hook, SVP, Media, Direct Partners, who moderated the OMMA Social panel titled "Debate: Is Real-Time Search for Real? Or Just Another Tweet in the Pan?"
Not all of the panelist agree that real-time search exists. "There's no such thing as real time […]

Automakers spend hundreds of thousands of dollars on campaigns only to throw them away once the message cycles through. The thought,these days, has turned toward building out power distribution channels in social media.
Evidently, microsites are out, so 2009, according to the panel at OMMA Social. So where are we going? I've heard that […]

You should be here.
I'm listening to a heated disucssion on whether the industry has too much data.
Do we need more data in social media? Some think markers are a bit overwhelmed. Tech companies that collect the data need to take the time and show agencies and marketers how to use it, says Jeff Lanctot, […]

And by a wide margin.
According to an analysis just released by PR firm Levine Communications, 43% of all news links posted in blogs during the week ending January 15th were about the Haitian tragedy.
"And the event did not even occur until the middle of the week," notes Levine, adding that for Thursday and Friday of […]

"HTML and Flash time capsules." That's what Mike Wokosin, vice president of Digital Marketing at Universal Studios Home Entertainment, called the studio's Web sites floating around the Internet. He realizes the company's view on Web sites is a bit outdated.

"I don't have all the answers," admits Mike Wokosin, vice president of digital marketing at Universal Studios Home Entertainment. During OMMA Social he did provide some insights during the afternoon keynote on Tuesday. The entertainment company doesn't rely much on Twitter, but recognizes the power of the site. Home entertainment releases between 25 and 35 […]

Between 50% and 80% of the traffic on Twitter is created by third-party applications, according to Ryan Holmes. The CEO of HootSuite made the comment at the panel at OMMA Social in San Francisco on Tuesday.
Interesting stat, but consider the source. Consider also the developers networks built by Microsoft for Windows, Apple for iPhone, and […]

Is the 140-character limitation provide enough space to add a message and a call to action? That's a problem marketers have when it comes to finding the return on investment in tweets.
During the Twitter client third-party developers panel at OMMA social in San Francisco Tuesday, Ryan Holmes, CEO, HootSuite, says his company is looking […]

Mary Huffman wants to clarify her point about reporting redundancy made Monday during OMMA Performance.
In an email she wrote: performance deals require reliable reporting and the most effective way to ensure the continuous reliability of a tracking system is to have two systems in place. These systems don't need to be expensive, dollar-wise […]