Goodbye May, hello June! MediaPost is welcoming you to one of the busiest June's ever with some of our best shows. And right about now you're going to want to know some info bits to keep you rocking and rolling before, during, and after the events. Lucky for you, we try to stick […]

eCommerce/Lead Gen Roundtable: Micah Nyatsambo, SEO Manager, Media Contacts, led this roundtable and gathered the following key takeaways from the group:
1. Twitter works for to drive online opportunities to offline sales. It works exceptionally well for local products and local brick & mortars.
2. Monetizing social to target specific initiatives was also discussed. An […]

eCommerce/Lead Gen Roundtable: Aaron Goldman, Managing Partner, Connectual, led this roundtable and gathered the following key takeaways from the group:
-Exchanges: many marketers having success with exchanges. They like having the control and not having to go thru reps. Key is to test Class 2 inventory (unreserved) thru the auction to see what works then buy […]

eCommerce/Lead Gen Roundtable: Lance Loveday, CEO, Closed Loop Marketing, led this roundtable and gathered the following key takeaways from the group:
1. Customer Sat Surveys - Everyone should implement at least a basic customer satisfaction survey (like 4Q) to baseline and monitor customer satisfaction and enable at least one direct customer feedback mechanism.
2. Integrate Data Silos […]

The Attribution roundtable had a lot of discussions on this topic and was clearly top of mind with a lot of marketers.
eCommerce/Lead Gen Roundtable: Adam Goldberg, Chief Innovation Officer, ClearSaleing, led this roundtable and gathered the following key takeaways from the group:
1. Attribution management is a hot topic NOW and a must do NOW. […]

Once again, the roundtable discussions were extremely valuable to the audience and a significant number of ideas were shared amongst the attendees. Here is a recap of the Branding and Online roundtables.
eCommerce/Lead Gen Roundtable: Steve Jacoby of Converge Direct led this roundtable and gathered the following key takeaways from the group:
- Currently, it's difficult […]

Yep, you guessed it, it’s Kellogg Co. and Leo Burnett. Kuthy, who used to work at Burnett, recalled the origin of that relationship, which began with a meeting between the two founders: W.K. Kellogg and Leo Burnett, who agreed that as long as they headed their respective companies, they would remain advertiser/agency partners.

Well, […]

SendTec VP-search marketing Janel Landis said it’s really tough for agencies to determine whether to participate in an RFP, because all too often, clients are simply fishing for ideas.

“There are a lot of people out there who fish. That’s just the nature of the business,” she said recalling a client request to help […]

It sure seems that way based on the start of the “RFP’s - Fundamentally Broken?” panel wrapping up today’s session of the Search Insider Summit.

“To me, the RFP is a request for pain,” quipped Olivier Lemaignen, Group Manager, Global Search Marketing, Intuit. “That’s what it stands for.”

Striking a matrimonial analogy, Lemaignen added that, […]

Aaron Goldman, Managing Partner, Connectual, gave the best
malaprop of the day at the search summit this morning, when he tried to liken
an analysis of user navigation on Web pages to Google’s “golden triangle.”

“This is more of a golden sprinkle,” Goldman said, then paused
to hear the laughter of some fairly kinky minds sitting in the summit […]