Media Link’s Michael Kassan is known as our industry’s “player,” and he exhibited some Hollywood-esqe sucking up in introducing his consumer experts panel at the Four As conference this afternoon, calling Ball State’s Mike Bloxham, a “rock star.”

That was nice, and probably true, but how do you introduce the rest of your panel after setting that bar. Well, Kassan lowered the bar a notch, introducing MediaVest’s Jim Kite as “probably a rock star” too. Ouch.

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