That’s the focus of the first afternoon panel at OMMA Publish. The answer? “It’s depends,” according to Benjamin Chen, Chairman and CEO of content syndication platform Mochila, Inc. “We focus on audience … Matching content with the audience is the key.”

In that vein, Mochila recently partnered with Investor’s Business Daily to distribute articles, photos and video from IBD’s Investors.com site. The multimedia content geared to personal and professional investors spans a range of topics from stock trading and technology news to investor psychology.

IBD’s sales force is selling ad space, video ads, and custom sponsorships for the syndication program. Ad revenue is being shared between Mochila, IBD and participating media partners.

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