In the penultimate panel of the day, we're looking at how publishers can socialize their content. In one example, Mike Lazerow of social app developer Buddy Media discussed how the company created a social golf app for Sports Illustrated Golf Group's Golf.com site that cut across platforms including Facebook and Facebook Connect as well as the iPhone. The app allowed users to connect with golf buddies, compare scores, find courses, and get the lastest news from Golf Magazine, golf.com and SI Golf Plus.

With Facebook Connect, the app could also be extended to other sites that are part of the social network's program to let people interact with Facebook friends on third-party sites. Vodka brand Grey Goose signed on as sponsor. Lazerow said its been one of his favorite programs, drawing more than 1o,000 users and bringing together a premium sponsor, high quality content and social media.

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