How To Convince Clients To Embrace Social Media: Try Search
Posted June 23rd, 2009 at 10:31 am by Joe MandeseThat was the advice Ro Choy, Chief Revenue Officer, RockYou , gave Karen Levine of Triple Play Consulting, when she asked the OMMA “authentic” panel how she could convince some traditional clients to embrace social media.
“Another way to drive that is to do a search for Twitter on your product,” Choy said, noting that those clients would see plenty of conversations about their brand taking place on Twitter, and then they could decide for themselves whether they need to be proactive about it – or not.
Choy said he recently conducted exercises like that for the Snickers brand, and for the term “cat food,” and found plenty of discussions taking place that were ripe for social media marketing and sponsorships.
June 23rd, 2009 at 12:31 pm
It's always important to express to clients that conversations are happening about their brand whether they are present or not. Taking an active role allows them to be proactive in developing a messaging presence rather than leaving it up to the SM masses to decide your fate. All you have to mention is 'Domino's' and people will listen.