Are vertical ad networks standing up to their own hype? No doubt, says Brian Silver, President & CEO, Travel Ad Network. Why? “We have exclusive representation,” he says, adding, “It’s not just about reach and frequency … it’s about understanding our [publishers] and bringing them [the appropriate] products and services.”

Speaking for the horizontal network community, Jim Waltz, President of Traffic Marketplace, doesn’t necessarily disagree. “There’s a lot they can do,” he says, adding: “There’s a lot we can do that verticals can do, too.”

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