Lifecycle Creative Awards are being handed out in five categories:

As a treat, each category has a celebrity nominated in addition to two retailers. Then again, celebs pretty much are retailers these days …

Categories, Nominees and Winners follow:

-ACQUISITION (includes preference centers, email sign-up marketing)

Nominees:
Tommy Bahama
Anthopologie
Brad Pitt

Winner: Tommy Bahama

-CONVERSION (includes welcome series and shopping cart abandon functionality)

Nominees:
REI
Amazon
Angelina Jolie

Winner: REI

-GROWTH (includes newsletters and enhanced transactional messaging)

Nominees:
Verizon
Pottery Barn Kids
Johnny Depp

Winner: Verizon

-RETENTION (includes loyalty and surveys)

Nominees:
Sephora
Macy's
Reese Witherspoon

Winner: Sephora

-REACTIVATION (what to do when a customer is no longer interested in the emails and how to win them back)

Nominees:
Williams-Sonoma
American Eagle
Will Smith

Winner: Will Smith (It was not revealed whether that was for "Pursuit of Happyness" or "Men in Black II.")

This entry was posted on Wednesday, December 10th, 2008 at 1:19 pm and is filed under Email Insider Summit. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.