Parkay Could Have Used Social Media To, Well, Pass The Parkay
Posted by Catharine P. Taylor on Nov 26, 12:46 PM
Maybe I've been focusing on this social media thing for too long, because lately I seem to look for a social media aspect to every ad campaign I read about. And so it was, yesterday morning, that I came across a story in Marketing Daily about the resurrection of the famed "Talking Tub" campaign for Parkay. The good news -- for ad nostalgia enthusiasts -- is that the campaign is back. The bad news, is that, from what I can tell, the brand missed one of the most obvious, and admittedly silly, social media opportunities since the first spoof commercial was uploaded to YouTub
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Making Sense Of Social Media
Posted by Danny Flamberg on Nov 20, 5:32 PM
When your 80-year-old mother forwards a video to you each day and your mother-in-law writes a blog, you can't help but pay attention to the growth, acceptance and utility of social media. According to Forrester's 2008 Social Technographic Profile, three out of four U.S. adults use web technologies and tools to connect with other people and to share information. Adoption has grown from 56% just a year ago.
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Social Media And The Motrin Controversy: Or, Will Social Media Kill Advertising Creativity?
Posted by Catharine P. Taylor on Nov 19, 2:35 PM
Perhaps, even if your brand preference is Advil, you spent the early part of the week mired in the Motrin controversy. If not, I'll recap, and then we can turn to my big question of the day.
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President-Elect Obama, Don't Let Your Social Media Channels Grow Cold
Posted by Catharine P. Taylor on Nov 12, 1:55 PM
Now that the fairy dust has settled on last week's historic election, it's time to contemplate how president-elect Obama will translate the communications channels he honed during the campaign into ones that serve his presidency. I'm certainly not the first person to write about this, but as the alleged Social Media Insider, I'm fascinated by how he might use social media going forward.
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Call For Submissions On What Twitter's Biz Model Should Be: I'm Serious!
Posted by Catharine P. Taylor on Nov 5, 3:48 PM
As anyone who reads this column knows, I am a Twitter-aholic, a condition that was most recently brought home to me last night when I found myself constantly checking tweets as the election results rolled in. But part of that obsession is something most of you never see. I wonder, as do many of us, what Twitter's business model is to be. I want it to eventually figure out how to make money so that my habit can continue to be fed.
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Drinking In The New Pepsi's Social Media Strategy
Posted by Catharine P. Taylor on Oct 29, 3:19 PM
Ever since the failure of new Coke several decades ago, I've been fascinated by how much time and brain cells people are willing to invest in their choice of soda. So my curiosity was piqued when Edelman's Steve Rubel let it be known to his Twitter-verse the other day that one of the agency's clients, Pepsi, had set up a room on Friendfeed called the Pepsi Cooler, which asks consumers to "Join us as together we shape Pepsi's social media future. We're changing the way we do things and want to have you along for the ride."
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Heads Up! We're About to Be Attacked by Androids! And That's a Good Thing!
Posted by Catharine P. Taylor on Oct 22, 3:20 PM
I'm writing today about Google's Android mobile OS (that's operating system for you Luddites, none of whom, come to think of it, read this column) because it's the only appropriate topic to discuss right now. As many of you know, the so-called G-phone, (really a T-Mobile handset called the G1). is going on sale today, and with that, the world of social computing will never be the same, even if the term "social computing" strikes me as somewhat oxymoronic..
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After Years Of Google AdWords, Here Comes MyAds
Posted by Catharine P. Taylor on Oct 15, 3:31 PM
It's surprising it's taken this long for some major Web property to try to do in display what search advertising has long ago done for small and medium-sized businesses. And it's also surprising, given the push for open-platform, friction-less ad buying, that the new self-service ad service I'm talking about -- called MyAds -- came out of MySpace. Not that MySpace hasn't been trying to crack the code of monetizing its zillions of pages of inventory just like anyone else, but, sheesh, you would have thought that Google or Yahoo or Spot Runner would get there first, particularly since MySpace has been beating the drums about the arrival of this service for almost a year...
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The New York Times And National Public Radio Get Social
Posted by Catharine P. Taylor on Oct 8, 4:29 PM
While you were busy watching the economy tank in late September, two major news outlets launched beta versions of online communities: The New York Times and National Public Radio. Now for a thought I hope somehow neatly melds together the financial crisis and the media world: I've actually been spending a lot of time thinking about how the financial crisis will affect the already-alarming trend downward in the newspaper business (and to a much lesser extent, things like radio), and, on a personal level, hope that, in building stronger social media tools, analog media will be able to have its digital ventures pick up a little more of the slack created by sagging audiences and ad revenue.
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What Happens When We All Become The Squeaky Wheel?
Posted by Catharine P. Taylor on Oct 1, 1:28 PM
One of the best things about social media is the ability to use it, when need be, to get results out of uncooperative corporations, particularly when customer service fails to live up to its name. Such power in the hands of average members of the consumer republic would have been unfathomable even five years ago. My personal passion for the subject harkens back to the Stew Leonard's store in Norwalk, Conn., which has, for as long as I can remember, had the following posted on a rock at its entrance: "Our Policy: Rule #1. The customer is always right. Rule #2. If the customer is ever wrong, re-read rule #1."
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