No More Gripes: TV Stations May Act, And Even Prosper, Like Cable.
Posted by Wayne Friedman on Dec 1, 10:16 AM
Now that TV stations are shoe-horning their business model more like cable networks, one wonders when the complaining will stop. Right now, TV stations are moaning about the loss of big marquee sports like the Bowl Championship Series. But they say there's hope -- all because of retransmission fees, similar to the subscription fees paid to cable networks.
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Digital Lessons TV Should Learn From Music Companies: Watch The Rising Waters
Posted by Wayne Friedman on Nov 26, 10:26 AM
Traditional big media will only really become new media when there is a digital revenue tipping point -- so one theory might go. One music company, Atlantic Records, seems to have hit that mark, now getting more revenues from digital platforms than its traditional businesses. How far behind are TV companies?
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Weak TV Ad Market? What About Prime-time Infomercials?
Posted by Wayne Friedman on Nov 25, 10:48 AM
Now that Fox has officially abandoned kids' programming after dropping its time-buy agreement with TV producer 4Kids Entertainment, its next step seems less about programming than about plugging a financial hole. Fox is going with all advertising on Saturday mornings, becoming the first broadcast network to regularly schedule infomercials.
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Traditional TV-Minded Companies Want Consumers To Themselves -- Even For A Minute
Posted by Wayne Friedman on Nov 24, 10:59 AM
Wandering in the Burbank Airport, I'm again reminded how the whole media business goes in two simple, straight-line directions: up and down.
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Kids' Obesity Problems Go Beyond Television
Posted by Wayne Friedman on Nov 21, 9:55 AM
Cut back on a diet of fast-food commercials for kids, and you'll be cutting back on their weight. How about cutting back on their parents' influence as well?
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Video Streaming: Solution To Conference Slowdowns?
Posted by Wayne Friedman on Nov 20, 12:41 PM
Executives at TV and media conferences everywhere fear the economy will slow down their attendance and revenues -- especially during the next six months, when the recession will take its biggest bite. Analysts are already saying events like NATPE, TVB, NAB, NCTA, RTNDA and the AAAA Media Conference could be in trouble this spring. My suggestion: Ramp up marketing efforts for future conferences by offering more free live and previously recorded streaming video of seminars and sessions.
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Recession's Upside: Better Ratings From Unhappier Viewers
Posted by Wayne Friedman on Nov 19, 9:31 AM
TV executives should love unhappy TV viewers. In a weakening economy, with advertising dollars slipping away, more TV viewers with sad faces could be the silver lining.
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Hulu Good For Traditional TV Advertisers; YouTube, Not So Much
Posted by Wayne Friedman on Nov 18, 2:39 PM
NBC's lowly fourth-place position among TV networks is in direct counterpoint to its growing Internet video position. Glowing press reviews of NBC Universal and News Corp's joint-venture Internet video Web site, Hulu.com, now promise even better news. With some $70 million in total revenues -- virtually all advertising revenues -- Hulu's numbers are getting close to, dare we say, YouTube.
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TV's New Metrics -- Ben Silverman Knows The Score
Posted by Wayne Friedman on Nov 17, 11:38 AM
Is a network that is down 13% in ratings but up 50% in profitability a success? From just these metrics you might say, at this specific moment, yes. These numbers are attached to NBC network, and in particular a reflection on Ben Silverman , co-chairman of NBC Entertainment and Universal Media Studios.
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The Not-So-Secret Of Success for Internet Shows: Advertise On TV
Posted by Wayne Friedman on Nov 14, 11:45 AM
It takes more than a little word-of-mouth buzz to be a successful original Internet show. Better use one of marketing's most effective tools: TV.
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