Agenda

August 24, 2016
6:00 PM
Welcome Cocktail Reception
August 25, 2016
7:00 AM
Registration Opens
8:00 AM
Breakfast
8:15 AM
8:44 AM
8:45 AM
Opening remarks
9:00 AM
9:30 AM
10:15 AM
10:45 AM
11:30 AM
12:00 PM
1:00 PM
Lunch
1:10 PM
2:00 PM
6:00 PM
8:00 PM
August 26, 2016
7:30 AM
Registration Opens
8:00 AM
Breakfast
8:15 AM
8:44 AM
8:45 AM
9:15 AM
9:45 AM
10:15 AM
11:00 AM
11:30 AM
12:00 PM
1:00 PM
Lunch
1:10 PM
2:00 PM
5:30 PM
One on One Meetings
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception
August 27, 2016
7:30 AM
Registration Opens
8:00 AM
Breakfast
8:15 AM
8:44 AM
8:45 AM
9:15 AM
10:00 AM
10:30 AM
11:00 AM
Conference Concludes

Programming the Cross-Channel Machine: Building Customer Experiences

“Follow the consumer – chase the fragmenting media!” The rallying cry of recent years has led many marketers on a zig-zag goose chase to capture shards of media “moments” and seconds of attention in a chaotic new multi-channel media environment. But what's the use of all the marketing tech, the countless channels, and the mounds of data if they aren’t serving first and foremost the brand’s goals and their core customer experiences? How can marketers stop fetishizing technology and channels and start making these tools build deeper, more sustained and meaningful connections with consumers themselves?

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