Real Time Marketing: Time And Data Wait For No Brand
The marketing buzzwords are pouring as hot and heavy as ever, but this year Big Data, Customer Experience and Real Time Responsiveness landed squarely on the brand CMO’s desk. Massive online and offline inputs of transactional, behavioral and social data gush in real time. They demand rapid response and optimization of all messages. Ultimately, the promise of this big data waterfall is deeper understanding of the customer and a brand’s new ability to build consumer experiences that slip into and improve rather than interrupt consumers’s lives. At the second Mediapost Brand Marketers Summit we decode and demystify the buzzwords and see how (and whether) companies move beyond marketing fashion and put these concepts into practice.
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