Previous Summits
The MediaPost Summit Series provides Brand Marketers and Digital Media Professionals the absolute highest quality on stage content in the industry. Drawn from our strength as the leading publisher and event pioneer our content is one hundred percent editorially selected to deliver the best thought leadership, learnings, and industry analysis to our attendees.
The other main component of the Summit is the networking which includes outstanding afternoon activities at the American Club, evening gatherings, and fine dining functions.
Our programmers, editorial staff, and advisory board are currently working on the agenda. MediaPost Summit content from the last 12 months included highlights such as:
Ocean Reef Club, Key Largo, FL, January 2012
Socially Connecting to the Socially Connected
American Express garnered plenty of buzz in the marketing world last year when it launched “Link, Like, Love.” on Facebook, a program which delivers Cardmember deals, access and experiences based on the likes, interests and social connections of Cardmembers and their Facebook friends. But, that’s only part of the more ambitious social media strategy that has heightened visibility for American Express as innovative, current and unique among competitors. In this Social Media Insider Summit keynote, Shari Forman, vp of global social media strategy for the company, details how the company drives brand relevance, customer advocacy and differentiation across multiple platforms including Facebook, foursquare and Twitter.
Shari Forman , VP Global Social Media Strategy, American Express
_________________________________________________________________________________________
Ocean Reef Club, Key Largo, FL, January 2012
How Coca-Cola Partnered with 7-Eleven to Build a Snowball Effect
The explosion in smart phone usage by shoppers gives brands the opportunity to partner with retailers to develop in-store programs that use mobile to engage shoppers, build brands, drive sales and provide a richer store visit. Learn how Coca-Cola and 7-Eleven re-imagined in-store marketing at 7-Eleven stores this past holiday season, using mobile to raise awareness for the Coca-Cola Arctic Home project, engage the elusive millenials, and move 7-Eleven Slurpee and Big Gulp drinkers to buy more and return more often.
Anders Pers, Group Director, Integrated Marketing Content, CocaCola
_________________________________________________________________________________________
St. Regis Deer Valley, Park City, UT, December 2011
When Being Good Is Not Good Enough
Dell recently implemented a customer behavior scoring tool that allows them to delier relevant, dynamic, real-time content to customers through email and other channels. Adrian will share how they made the case to senior management, went to market, and continue to optimize in an effort to engage in dialogue with their customers.
Adrian Olvera , Global Consumer & SMB CRM, Business Development Manager, Dell
_________________________________________________________________________________________
St. Regis Deer Valley, Park City, UT, December 2011
Economic and Political Impact On Search Marketing
Politicians will tap into online advertising in 2012 as more try to reach out and sway voter opinion, but how will world economic conditions impact search engine marketing? Learn how current events, market, economics and political changes in the United States will influence search marketing from an analyst's point of view.
Neil Doshi , Senior Equity Analyst, Citi Investment Research & Analysis
_________________________________________________________________________________________
Hyatt Regency Lake Tahoe Resort, Incline Village, NV, August 2011
Pitfalls, Progress and Triumph: Lessons Learned in Optimizing Mobile for Business
Mike Callaghan, vice president, marketing, Century 21 Real Estate LLC presents valuable insights into the challenges of maximizing the value of mobile marketing for the world’s largest residential real estate franchise sales organization. Callaghan will detail his efforts to deliver listing data, images and community information from century21.com in a cross-platform mobile app designed to meet the demands of the next generation of home buyers and sellers.
Michael Callaghan , VP Digital and Strategic Marketing, Century 21
