Make Experience Your Business

Make no mistake – experience is the key word. Products and services are really just pieces of a larger puzzle of experience for your consumers. They aren’t in a mortgage; they’re interested in the house that will be their home. They aren’t just looking for a flight; they’re looking for a way to reach a destination. Experience is the real currency of our brands, and it extends beyond any particular channel or device. It’s the entirety of our connection with consumers. 

Presenter: Erin O'Connor, Product Marketing Manager, Adobe

As a Wisconsin native, Erin was motivated by a life of sub-zero winters to move out to the Bay Area and join Adobe’s product marketing team. Her background in both product and sales helps her advocate for the customer in the product development process. Erin is passionate about building customer experiences that are relevant and personalized throughout the customer journey. In her free time, she’s an avid photographer, yogi, and language enthusiast.

How to Scale your Influencer Marketing

Influencer marketing has always been standard practice and remained fairly straightforward, i.e. celebrity endorsements, until about 15 years ago when digital technology changed everything. During the last decade, the philosophical ideas of influence and trust -- and their practice within marketing -- have evolved and continue to morph rapidly due to ever-changing digital platforms. As digital proliferates and scales, so too much influencer marketing and Mavrck is one of a select few platforms built for the enterprise. Learn how brands like Express, Nike, and Oreo have scaled their Influencer marketing to generate thousands of high-quality posts.

Presenter: Lyle Stevens, Co-Founder and CEO, Mavrck

A self-described data geek, Lyle Stevens is the co-founder and CEO of Mavrck, the leading all-in-one influencer marketing platform enabling companies such as P&G, Godiva, and PepsiCo to harness the power of ideas people trust. Under Stevens’ leadership, Mavrck has secured dozens of Fortune 500 customers, including Colgate, Kroger, Nike, PepsiCo, and P&G. The company has been awarded a 2018 Shorty Award, ‘Innovative Technology of the Year in Sales & Marketing’ in Massachusetts, ‘Best use of Data in Marketing’ by Massachusetts Innovation & Technology Exchange (MITX) and Entrepreneur’s ‘25 Best Small Company Cultures’. Prior to founding Mavrck, Stevens held several management roles at Raytheon, and led the development of a secure social network and analytics engine to identify subject matter experts.

From Anarchy to Zen: How One Agency Said "F**k It" and Changed the Rules

Ciceron founder Andrew Eklund was at the forefront of the Internet's humble beginnings when he started one of the country's first digital agencies and has witnessed first hand how digital continues to destroy conventional agency business models each and every day. Known for its rapid and constant evolution, Ciceron has developed an approach to running an agency or internal brand marketing group called "zen anarchy" where all creative, media, and technology teams are unified by a common understanding of the customer through data and empirical truth.

Presenter: Andrew Eklund, Founder & CEO, Ciceron

Over the past two decades, Andrew has led Ciceron and our clients through the entire history of the Web. He’s able to do so by finding and hiring the very best digital experts in the field who push each other to be better, faster, smarter — an education delightfully known as the “Ciceron MBA.”

Andrew is obsessed with bringing the inherent powers of customers and brands together to help everyone flourish. Digital technologies, social networks, and creativity have created a potent human confluence. Andrew works with Ciceron’s clients to become more open, more innovative, and more responsive to the world in which they compete. Andrew’s work is to create environments, teams, and leaders who embrace this emerging way of doing business, then empower them with teams who deliver results every day.

Andrew has spoken extensively around the country at industry conferences, including MediaPost Summits, the Governor’s Conference on Tourism in Las Vegas, E-Tourism Summit, MarketingSherpa, MobCon, many MIMA events, and many more. If you would like Andrew to speak at one of your events, fill out the form here.

In February of 2017, Andrew was named one of Minnesota Business’s “Paragons of Leadership,” a distinction given to business executives who make “a positive impact through service, character, and leadership.” In May 2016, Andrew was selected as one of “The (Real) Power 50 of 2016” by the same magazine, and in 2011, he was named as one of the “200 Minnesotans You Should Know” by the Twin Cities Business magazine. Ciceron has been named as one of the “Top 100 Places To Work” on numerous occasions including 2014, 2015, 2016 and 2017. In July of 2016 and 2017, Ciceron was also named a Best Place to Work by the Business Journal. Andrew is most proud of these team recognitions.

Andrew serves on the boards of MacPhail Center for Music and the Greater Twin Cities Youth Symphonies. He’s also one of the original members of The Big Wu and is debatably the world’s biggest Phish fan.

Grow Your Brand and Business with Unified Data

As a modern marketer, you communicate about your brands across different regions, channels, and campaigns every day.  By definition, you’re using a lot of different technologies to do this. Bringing all of this data together into one unified view has traditionally been a real operational problem.  But that’s changing as we speak. Marketing Intelligence is a new technology set and approach that is moving into the mainstream, leveraged by thousands of global brands like Ticketmaster, PepsiCo, and Unilever. Learn how this approach can put the right information and insights at your fingertips to drive growth in your brand and business. 

Presenter: Jim Molnar, Director of Enterprise Sales, Datorama

Jim is an enterprise sales leader and evangelist for Datorama, the leading cloud-based, AI-powered marketing intelligence platform for enterprise and agencies  He works closely with enterprise B2C and B2B marketers to create data-driven solutions to build brand value, optimize marketing ROI, and scale smarter decision making in global marketing organizations. Jim's focus areas include Marketing Intelligence and Analytics, the MarTech and AdTech ecosystem, and Programmatic Advertising with best practice specializations in agile data management, cross-channel analytics, business user data visualization, and cross-platform activation.

Marketing in the Age of the Connected Customer

Salesforce just released the State of the Connected Customer report, containing insights on the intersection of experience and trust from over 6,700 global consumers and business buyers. We will share these insight and how you can turn insights into action. As marketers, you want to understand your customer and how to connect with them, and this research provides insights on exceeding consumer expectations.

Presenter: Blake Miller, Director, Product Marketing, Salesforce Marketing Cloud 

Blake Miller, Director of Product Marketing, Salesforce Marketing Cloud, has 20-years of experience working in media and internet industries, primarily in product development, sales and marketing. For the last decade, he has been focused on email marketing and advertising technology, helping brands create 1-to-1 marketing at scale. Prior to joining Salesforce, he previous worked at ESPN and CareerBuilder.  He has an MBA from DePaul and BA from Baylor.