Creative Media Awards
Creative use of audio as a campaign’s centerpiece (includes radio).
- Branded Entertainment: Brand/Product Placement
Campaign creatively using product placement or branded entertainment media opportunities as its centerpiece. Includes sports and music events.
- Branded Entertainment: Contests/Events/Experiential
Contest, event or experience created by a brand or product
- Branded Entertainment: Original Film/Video
Original film, video, or interactive film created by a brand or product.
- Business Media
Creative use of print, TV, digital and/or other media in a campaign aimed at a business-to-business audience.
- Content Marketing
The creative use of content to promote a product, brand or service with lead generation as the primary focus.
- Native Marketing
The creative use of content, in partnership with a publisher, to promote a product, brand or service with the primary purpose of increasing brand awareness/social engagement.
Best creative execution or creative direction of advertising content by a media agency.
- Media Plan
The most creative integrated plan across three or more advertising media.
- Mobile Media
Creative use of mobile media as a campaign’s centerpiece.
- New/Emerging/Experimental Media
A campaign creatively utilizing a new or experimental use of media.
- Multicultural/LGBT Media
Campaign creatively using media aimed at a specific multicultural/LGBT segment.
- Online Media: Branding
Creative use of online media as the centerpiece for a branding campaign.
- Online Media: Search
Creative use of search engine marketing as the centerpiece of an advertising campaign.
- Outdoor Media
Creative use of outdoor or place-based media as a campaign’s centerpiece.
- Performance Media & Marketing (including Direct Response, TV, Email, etc.)
Creative use of performance-based advertising or marketing in any media.
- Print (magazines and newspapers)
Creative use of magazines or newspapers in a campaign aimed at a consumer audience.
- Research/Consumer Insights
Innovative use of proprietary or syndicated research that resulted in a creative media strategy.
- Social Media
Creative use of social networks as a campaign’s centerpiece.
- TV or Interactive/Enhanced TV
Campaign creatively using TV, interactive or addressable technology to enhance advertising.