Categories

Creative Media Awards

• Branded Entertainment

  Campaign creatively utilizing product placement or branded entertainment media opportunities as its centerpiece.

• Business Media

  Creative use of print, TV, digital and/or other media in a campaign aimed at a business-to-business audience.

• Communications Channel Plan

  A plan that creatively leverages two or more channels (i.e advertising, direct response, promotion, PR, point-of-purchase, etc.) resulting in an innovative communications strategy.

• Content Marketing

  Creative use of user-generated or original content as a marketing and advertising medium.

• Creative

  Best creative execution or creative direction of advertising content by a media agency.

• Interactive/Enhanced TV

  Campaign creatively using interactive or addressable technology to enhance TV advertising.

• Media Plan

  The most creative integrated plan across three or more advertising media.

• Mobile Media

  Creative use of mobile media as a campaign’s centerpiece.

• Multicultural Media

  Campaign creatively using media aimed at a specific multicultural segment.

• New/Emerging/Experimental Media (excluding online)

  A campaign creatively utilizing a new or experimental medium such as mobile marketing technologies, non-linear media platforms, satellite radio, podcasting, RFID, etc.

• Online Media: Branding

  Creative use of online media as the centerpiece for a branding campaign.

• Online Media: Search

  Creative use of search engine marketing as the centerpiece of an advertising campaign.

• Online Media: Video

  Creative use of online video as an advertising medium.

• Outdoor Media

  Creative use of outdoor or place-based media as a campaign’s centerpiece.

• Performance Media & Marketing (including Direct Response, TV, Email, etc.)

  Creative use of performance-based advertising or marketing in any media.

• Place-Based Video

  Most Creative use of place-based video as an advertising medium.

• Radio

  Creative use of radio as a campaign’s centerpiece.

• Print (magazines and newspapers)

  Creative use of magazines or newspapers in a campaign aimed at a consumer audience.

• Research/Consumer Insights

  Innovative use of proprietary or syndicated research that resulted in a creative media strategy.

• Social Media

  Creative use of social networks as a campaign’s centerpiece.

• Television

  Creative use of television as a campaign’s centerpiece.