Judging
By the time a Creative Media Awards entry reaches the winners' circle, it has survived two rounds of judging. Round One consists of the MediaPost editorial team reviewing and judging each of the categories. Our editors handpick three finalists per category and then send the results to the 2012 CMA judges, who choose a winner for each category, as well as a "Best in Show."
2012 Creative Media Awards Jury
Mike Bloxham
Executive Director, Media Behavior Institute
Mike Bloxham has worked in media research and consulting for over 20 years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. As well as deep experience as a practitioner and innovator in media and market research, Mike has wide experience in sponsorship and experiential marketing.
Adam Broitman
Chief Creative Strategist, Something Massive
Recognized by iMedia as one of 2010's top 25 Internet Marketing Leaders and Innovators, Broitman is known for devising mind-blowing creative strategy that lives at the cross section of technology and marketing. As Chief Creative Strategist at Something Massive; The Agency For The Post-PC Era, Broitman is tasked with overseeing the company's overarching strategic and creative vision, while helping deliver effective, cutting edge solution for Something Massive's clients. Broitman comes to Something Massive through the acquisition of the firm Circ.us which he he co-founded three years prior. At Circ.us, an imaginative tech firm Broitman was responsible for trailblazing work for clients such as Cisco, Red Bull, A&E, Ben&Jerrys, Carls Jr. and many more.
Steve Fajen
Partner, Drexler Fajen Consulting
Steve Fajen has been an active practitioner in the agency media business for over forty years working with hundreds of clients in many product categories. He managed both traditional and digital media, at full service and media agencies, as well as management consulting firms. His background and experiences have spanned virtually every facet of media planning, buying, evaluation and research. His media knowledge is unmatched in the consulting business.
Tony Jarvis
Principal, Olympic Media Consultancy
An acclaimed global advertising and media research architect, Tony's diverse international experience encompasses all media serving the vendor, agency and advertiser segments. This extensive knowledge gives Tony an unprecedented ability to blend the learning from one medium to another whether for content development, advertising strategy and execution or database/system development. Tony has enjoyed primary roles with some of America's largest advertisers including P&G, GlaxoSmithKline and Diageo. He is recognized as one of America's leading advocates of data fusion and media optimizers with considerable experience developing and marketing media databases and systems that improve consumer, brand and media insights to drive ROI.
Joe Mandese
Editor in Chief, MediaPost Communications
Joe Mandese is editor-in-chief of MediaPost and its related publications (MediaDailyNews, Online Media Daily, MEDIA and OMMA magazines), which reach more than 125,000 media industry professionals daily. Prior to that he was executive editor leading advertising industry news coverage for Primedia Business Magazines & Media. Earlier in his career, Mandese was a writer and top editor at leading industry publications such as Adweek, Advertising Age, Channels, Brill Media, Fortune, Inside.com, Marketing & Media Decisions, and Variety.
Patrick O'Hare
Strategy Director, Carat USA
Patrick recently joined Carat as SVP, Head of Strategy. Previously, he has worked for strong global agency networks (e.g. Lowe, DDB, Grey and Publicis) and smaller, creative shops (e.g. BBH) in a strategic planning capacity. He has deep expertise in communication strategy and brand-building, and a track record in developing highly effective and creatively recognized campaigns for high-profile brands across a broad range of client categories. For Patrick, great strategy is about actionable brand ideas that go on air, go digital or greet you in the street, and which ultimately drives business. Critically, he believes that great strategy is very much about great teamwork. Single-minded strategic thinking is sacrifice. That makes a collaborative approach essential to make important choices together and keep the single mindedness of the direction. Patrick's core strength is a clear, pragmatic understanding of how to integrate and use complex information and distill it into simple actionable strategy.
Ellen Oppenheim
Founder, Oppenheim Media Consulting
Ellen Oppenheim brings a combination of left brain analytics and right brain creativity to her work at Oppenheim Media Consulting, where she counsels media and advertising companies on strategic direction, positioning and communications. Ellen's clients benefit from her experience across a variety of digital and analog media platforms and her positions as a media strategist, marketer, buyer and seller, including her roles as EVP, Chief Marketing Officer, Magazine Publishers of America, and SVP, Media Director, FCB New York.
Jason Peterson
Chief Creative Officer, Havas Worldwide Chicago
Jason has more than 20 years of creative experience in television, print, interactive advertising and brand identity. He is an expert in concept and strategy development, with a proven ability to motivate creative teams to deliver standout creative for high-end campaigns. Jason was a driving force behind Coke Classic's "Real" campaign and has an innate understanding of the millennial target. His State Farm campaign has been a huge online hit, with over 8 million views and 1000-plus parodies, and the line "Can I get a hot tub?" was a trending topic on Twitter. Jason targeted the general young adult market with a McDonald's Super Bowl spot featuring LeBron James.
Alan Schulman
Chief Creative Officer, SapientNitro NY
Mark Stewart
Executive Vice President / Chief Strategy Officer, Townsquare Media
Linda Thomas Brooks
President, Ingenuity Media/The Martin Agency
Steve Williams
President, PHD
Creative Media Awards 2011 Jury Included:
Mike Bloxham, Executive Director-Marketing, Media Behavior Institute
Adam J. Broitman, Ringleader, Circ.us
John Capone, Contributor, MediaPost
Steve Fajen, principal, Drexler/Fajen Associates
Sarah Fay, Consultant
Barry Fischer, NBC Universal
Jonathan Haber, Chief Innovations Officer, OMD
Tony Jarvis, principal, Olympic Media Consulting
Joe Mandese, Editor-in-Chief, MediaPost
Ellen Oppenheim, Founder, Oppenheim Media Consulting
Alan Schulman, Chief Creative Officer, U.DIG: The Digital Innovations Group
