By the time a Creative Media Awards entry reaches the winners' circle, it has survived two rounds of judging. Round One consists of the MediaPost editorial team reviewing and judging each of the categories. Our editors handpick three finalists per category and then send the results to the 2013 CMA judges, who choose a winner for each category, as well as a "Best in Show."
Executive Vice President, The Media Kitchen
Caterina is EVP at The Media Kitchen and a media veteran with nearly 20 years of agency experience.
At The Media Kitchen, she leads the very large and complex Vanguard business, and was integral in its recognition as a Top 10 Advertiser of the Year by Media Week in 2012.
Prior to joining TMK, Caterina worked at agencies including FCB, TBWA Chiat/Day, and OMD where there she was vital in the development of their print strategy department. While at OMD she also created a consolidated approach to the print evaluation and buying process. These efforts lead to the group to becoming one of the largest print buying teams in the nation.Caterina was named an “Advertising Working Mother of the Year” in 2008 by Advertising Women of New York (AWNY) and Working Mother Magazine.
Vice President, National Television and Video, Frank N. Magid Associates
Mike Bloxham has worked in media research and consulting for over 20 years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. As well as deep experience as a practitioner and innovator in media and market research, Mike has wide experience in sponsorship and experiential marketing.
He became Director, Insight & Research at Ball State’s Center for Media Design in 2003. The unit has since become known for ground breaking work in observational research into consumer media consumption and measurement.
He also works in emerging media research, eye tracking and advanced usability testing across platforms. He has long been a featured speaker at marketing, new media and research conferences internationally. He also writes regularly for Media magazine and for MediaPost.
Founder, Global Managing Partner, inVNT
Scott Cullather is the founder and Global Managing Partner of inVNT, a global brand communications agency that collaborates with brands and organizations to create remarkable moments that stir emotions, challenge convention, mindsets, competitors, and the market. inVNT works to launch products, build brand allegiance and deepen relations, create demand and align organizations with target audiences. Through live events, a wide range of creative services, digital and traditional media and brand environments, inVNT creates transformative experiences and remarkable moments that enhance and support key message, guided by the ethos of “Challenge Everything.” Under Scott’s leadership and creative vision, inVNT’S team has executed highly successful and impactful brand experiences on a global scale.
inVNT’S clients include some of the most recognizable brands and organizations such as PepsiCo, Merck, MetLife, Grant Thornton, General Motors, Subway, ESPN, the Outdoor Advertising Association of America (OAAA) and the Society for Human Resource Management (SHRM).
Scott regularly speaks at industry events and expositions, and has been published in Brand Republic, The Guardian, SmartCEO Magazine, Expo, and Successful Meetings.
Founder and CEO, Brand Arc
An award-winning veteran of the advertising industry, Rob Donnell is Founder and CEO of Brand Arc (www.brandarc.com), a Los Angeles-based firm responsible for developing groundbreaking product integrations for Toyota, Lexus and other major brands across TV, film, video games, mobile and digital platforms.
Brand Arc is a three-time winner of Madison & Vine’s “Five Best Integrations of the Year,” a 10-time winner of iTVX’s “Featured Placement of the Week” and a frequent highlight of the ANA’s “Best Practices in Branded Entertainment.”
In 2012, the agency was honored with a One Show Entertainment Gold Pencil in the Television Scripted Series category for its Toyota Prius integration on the HBO series “Curb Your Enthusiasm.”
Donnell has found ways to innovate in the branded content space. Brand Arc created the first-ever co-promotion between a pharmaceutical marketer, Roche, and a feature film, Warner Bros.’ blockbuster “Happy Feet” in 2006 when the animated penguins were used in a multimedia campaign for the vaccine Tamiflu and a website offering flu facts.
While Donnell launched Brand Arc in 2004 primarily to service Toyota, he has worked with an impressive list of clients including Lexus, AT&T, Roche and GSW. Other Brand Arc services include strategic brand development, creative development, media planning, co-promotion and event marketing.
Chief Creative Officer, DDB New York
Icaro Doria serves as Chief Creative Officer of DDB New York, where he is responsible for leading the agency’s entire creative department to ensure that DDB New York maintains its pedigree of creative excellence, while inventing new, more nimble ways of working to generate better results for clients.
Before DDB, Doria was the Founder and Executive Creative Director of Wieden+Kennedy in São Paulo, Brazil. Under Doria’s leadership, the office went from a kitchen table to an exciting office of 160 people, winning several local, regional and global accounts, including Coca-Cola’s global effort for the FIFA World Cup 2014, Diageo’s Smirnoff, TIM Telecom (Brazil’s second largest mobile provider), Original Bank (Brazil’s largest rural bank), Heineken, Nike, Mondelez, Philips and Coca-Cola’s juices portfolio.
His career spans three continents, from his native Brazil, to Portugal to the U.S. market, where he spent six years prior to returning to Brazil with Wieden+Kennedy. While in the U.S. he most recently served as Group Creative Director at Goodby, Silverstein & Partners in San Francisco working on the Hewlett Packard and Sprint Telecom accounts. Before that, he was at Y&R New York where he served as Global Creative Director for Dell and Bacardi, as well as Group Creative Director for a range of accounts including Virgin Atlantic, Land Rover, and VH1.
When he first came to the U.S., Doria was instrumental in the creative resurgence of Saatchi & Saatchi New York, where his work helped the agency to win “Agency of The Year” at the Cannes Lions Festival of Creativity, the Clios Awards, the Young Guns, London International and The Art Directors Club of NYC.
Chief Client Officer, US, Carat USA
Michael joined Carat in May, 2013 in the newly created role of Chief Strategy Officer US, and has since moved on recently to be the newly created Chief Client Officer, US. He is responsible for the overall Carat product, which includes, ICP, Carat’s Integrated Communications Planning process as well as the management and development of our suite of tools to aid planning and buying teams in the delivery of innovative solutions for our clients. Additionally, Michael oversees Carat’s digital practice where he has implemented new structures for both strategy and activation enabling the agency to be positioned to deliver against the converging media landscape. Michael was recognized for his many accomplishments by being named a Media All Star for 2015 by Ad Week Magazine.
Prior to joining Carat, Michael worked at Mindshare for 13 years in a variety of client service and management roles including leading the Unilever business, working on American Express, Merrill Lynch and BlackRock.
Strategic Planning Director, MAXUS
Keith has been leading the Maxus work for client’s NBC Sports and News for the past two years. Prior to that Keith led Maxus clients NBC Entertainment, E!, Esquire, Syfy and News groups. Keith is no stranger to entertainment marketing and launching new shows. Prior to Maxus, Keith worked on the NBCU business for seven years at Fallon, in addition to PBS and Starz prior to that.
At Fallon Keith was the Director of Media Services. During his stint there he touched diverse client categories having worked on Fedex, Jim Beam Brands, Lee Jeans, Holiday Inn, Nordstrom, United Airlines, and Citi to name a few.
Keith is inspired by deep insight into consumer’s behaviors and motivations that lead to innovative ideas for communication plans. He has been on the winning teams for multiple awards over the years from Media Plan of Year and Creative Media Awards to Effie’s and Cannes.
Chief Strategy Officer, Carmichael Lynch
Marcus is responsible for championing the strategic direction and accountability of the creative output at the agency. Marrying business insight with pop culture and analytics, this group is built to help set a vision for the brand and to chart a course to success.
Growing up in the industry as a brand planner, his work has been recognized by the most respected creative and strategic competitions, including EFFIEs, the One Show, and the Webby’s.
In his career he has worked to create, defend and nurture iconic brands, including BMW, Porsche, Starbucks, American Express, Lee Jeans, Target, Dairy Queen, Buffalo Wild Wings and Purina.
Prior to rejoining Carmichael Lynch in 2012, he worked at Fallon, was a founding partner at One And All, and most recently served as CEO at space150. He had previously been with Carmichael Lynch from 2003 to 2008.
Marcus has been recognized as a 40 under 40 winner by the Minneapolis Business Journal. He is also a regular contributor to AdAge’s DigitalNext column and the World Of Business Ideas.
In the community, Marcus is a board member for the Epilepsy Foundation for Minnesota and Second Harvest Heartland.
Global Chief Digital Officer, MEC Global
Carl leads the strategic direction for the growth and seismic shift in data and digital services for MEC, a leading global media and marketing agency. He is a leader in the industry and a frequent speaker and consultant on the transformations occurring in digital and technology; often quoted in the press for his views on the future of marketing and media.
Carl has extensive marketing and media experience in a multitude of brand categories including automotive, financial services, consumer package goods, retail, eCommerce, pharmaceutical, telecommunications and travel.
Carl serves on the advisory boards of a select number technology, media and venture capital companies as well as a consultant for GLG, Guidepoint Global and Pacific Crest. These positions provide Carl with a unique view of the advances in the industry. Carl was elected to the Ad Club of New York Board of Directors in 2009 and in July 2015 became Chairman. He has also served as its lead for the I’m Part Media Action, which since its inception has raised over $10MM (US) for scholarships and training for diversity talent in the Marketing and Communications fields.
At Digitas from 2000 to 2013, Carl led the Global Media practice working with clients including America Express, Whirlpool, Delta, Sprint, Mars, Meade Johnson, AT&T and eBay.
Prior to joining Digitas, Carl was a Senior Vice President of Media Services at Wunderman; a leading performance based and CRM company. During Carl’s 16 year tenure at Wunderman, he managed all direct marketing activities for the company including Ford, Citibank, American Express and AT&T.
SVP Strategy and Innovation, Havas Media
Tom Goodwin is the SVP of Strategy and Innovation at Havas Media, his role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible. An industry provocateur and commentator, he's a columnist for the Guardian, Mediapost and regular contributor to TechCrunch, Ad Age, Ad Week and Digiday. Tom recently joined Havas after founding Tomorrow, an agency to provide innovative advertising and marketing solutions for the post-digital age, positioned at the intersection between digital agencies, creative agencies and management consultancies. Prior to founding Tomorrow, Tom served as director, partner development, at IPG Media Lab, driving growth and innovation. In his role, he built client relationships, provided strategic insights, and conceptualized new product offerings and revenue models. Before that, Tom led new business development and strategy for companies including HUGE Inc. and Lowe Worldwide, holding global roles based in the U.K. and U.S. A passionate futurist and technology trend forecaster, Tom brought the Western world’s first QR code-based campaign, developed the first interactive outdoor ad, and created the first click-to-install mobile ad. His approach is grounded in a belief that the role of technology is to solve problems, address consumer needs, and support business goals. Born in England, Tom earned a degree in architecture and structural engineering from the University of Sheffield, combining his love of the arts and design with an interest in measurable results. He lives in New York.
Creative Director, Olympic Media Consultancy
An acclaimed global advertising and media research architect, Tony’s diverse international experience encompasses all facets of research whether serving the brand advertiser, ad agency or the research vendor segment. This extensive knowledge gives Tony an unprecedented ability to blend the learning from a variety of research methodologies and techniques whether for insights into brand growth, product development, advertising strategy and execution or database/systems development. Tony has enjoyed primary roles with some of America’s largest advertisers including P&G, GlaxoSmithKline and Diageo when on the agency side. He is recognized as one of America’s leading advocates of data fusion and optimizers with considerable experience developing and marketing databases and systems that improve consumer, brand and marketing insights to drive ROI.
Chief Creative Officer, Organic
Chris’s strengths include his ability to create high impact creative experiences and a tireless drive to solve problems. He is the force behind Organic’s creative vision across all its offices. Prior to Organic, Kelly was creative director at Wunderman, leading accounts including Citibank, Dell, Kodak, Land Rover and Nokia. He also spent a decade at Ignition13 where he led creative for Converse, Estee Lauder, Guinness, Motorola, Smirnoff and Sony.
EVP, Managing Director, Starcom USA
Having worked for over 20 years in the field of research and planning, Kathy Kline leads Starcom’s agency efforts to mine for deep audience understanding that fuels the design of more meaningful, impactful experiences between people and brands. As the leader of the agency’s Human Intelligence discipline, she and her 50+ person strategy and insights team provide guidance to marketers including Allstate, Bank of America, Best Buy, Darden Restaurants, Hallmark, Jim Beam, Kellogg's, Kraft, LEGO, Samsung and more.
Additionally, Kline has led Starcom USA’s product and awards efforts since 2012 resulting in hundreds of industry awards, including being named the most effective agency office at the North American Effies in 2014 and recently winning a gold Jay Chiat for the first-ever Media Strategy award in that category. Kline recently assumed leadership of Starcom MediaVest Group’s Global Product Committee, overseeing product for the entire SMG global network.
Founder, RED Interactive Agency
Brian is a veteran of the digital industry. He is the founder of RED Interactive Agency, a client-focused and results-oriented digital agency, and is responsible for the company’s overall vision, strategy, culture and operations.
Brian has an extensive background in digital strategy, design and technology, and has cultivated deep, long-term partnerships with a wide variety of global brands. Brian is committed to staying on the forefront of the latest trends and emerging technologies, and continues to expand and evolve RED's capabilities based on the changing needs of the industry and his passion for innovation.
In 2013, he launched RED's internal game studio, RED Games, which has since created and launched ten award winning mobile games into the market. He is often quoted in a variety of trades/publications, has been a featured speaker at several tech conferences and events, and continues to be an ongoing contributor to the digital industry.
Founder, Oppenheim Media Consulting
Ellen Oppenheim brings a combination of left brain analytics and right brain creativity to her work at Oppenheim Media Consulting, where she counsels media and advertising companies on strategic direction, positioning and communications. Ellen’s clients benefit from her experience across a variety of digital and analog media platforms and her positions as a media strategist, marketer, buyer and seller, including her roles as EVP, Chief Marketing Officer, Magazine Publishers of America, and SVP, Media Director, FCB New York.
Executive Creative Director, SouthEast, SapientNitro
Bill's strong interest in innovation (he is listed on six patents) led to SapientNitro, where he serves as Executive Creative Director for the Southeast. His current focus is storytelling across channels, experiences, and platforms - primarily for Fortune 100 brands like AT&T, The Home Depot, UPS, Coca- Cola, and CIGNA.Previously he was EVP/Executive Creative Director at BBDO.
Bill spent the first years of his career as an art director, then ‘switched majors’ to copywriting. His work has been recognized by Cannes Lions, Communication Arts, D&AD, The One Show, the Emmys, and even the United Nations through its New York Festivals partnership. He enjoys speaking at colleges and industry events like SxSW.
Director, Ignition Factory
Tracy Quitasol Tracy Quitasol is the Director of the Ignition Factory at OMD. Tracy previously worked as head of business development for a start-up that uses video for personalized marketing and communications. She spent nine years at The New York Times where she built the company’s Idea Lab and led the product marketing and pre-sales teams. She also has held positions in marketing at Meredith Corporation, The Hearst Corporation and Time Inc. Tracy graduated from Indiana University with a B.A. in political science and received her Masters of Science in Urban Planning from Columbia University School of Architecture, Planning and Preservation where she was awarded two William Kinne Memorial Travelling Fellowships for international studies.
Partner, Executive Creative Director, Monaco Lange
Tessa Tinney understands clients, and it’s not just because she’s pursuing a graduate degree in psychology. It’s because she has client-side experience on top of her wealth of work at agencies such as the Sterling Group.
As founding partner of Monaco Lange, she not only understands a client’s desires, she understands a client’s needs. And it’s this insight that enables Tessa to successfully combine strategic sensibilities with innovative creative. It’s one of the reasons why she always creates inspiring, impactful work—no matter the medium.
Showcased by Salomon Smith Barney, Citibank, Sony, among others, Tessa’s work has been awarded for excellence in design by Forbes, Mobius, and WMA. In addition to providing volunteer brand consulting to various nonprofits, she was a board member of CASA of Union County, NJ—an organization that advocates on behalf of abused and neglected children in the foster care system.
Group Director, Communications Planning, Huge
Matthew oversees media planning, which includes work in research and analytics, and customer insights and brand strategy. Matthew liaises with both internal creative teams and sister media agencies to amplify the client's message in paid channels for clients such as TD Ameritrade, Tempur-Pedic, Comcast and NHTSA.
Prior to joining Huge, Matthew was associate director of communications planning at Maxus North America, a position that bridged the specialist groups of data and analytics. While there, he helped apply creative planning techniques to integrating marketing campaigns for clients including LVMH, Nutella, Oakley, SC Johnson, Panera and UPS. Originally from England, Matthew now has nine years in the industry and holds a bachelor’s degree in marketing from Southampton Solent University.