With all that sticky orange stuff on your fingers, wonder if there is any benefit -- technology-wise -- to Cheetos. Turns out the snack was the inspiration -- a “true” story (Ahem!) -- about how some hands-free technology was developed from the snack brand like hands-free car driving, retail doors that open themselves, and unlocking your mobile phone with just your face. A “hands-free” SXSW e-commerce event had a two-plus-hour wait. The campaign pulled 1.1 billion impressions, with snack sales up 11.2% in the first quarter. Can you touch that?
Affiliated Agency: Biscuit Filmworks (Production); Arcade (Editorial); Co3 (Telecine); Parliament (VFX); Lime (Music);Credits: Goodby Silverstein & Partners Partner: Jeff Goodby Partner: Rich Silverstein Chief Creative Officer: Margaret Johnson Creative Director: Stefan Copiz Creative Director: Eamonn Dixon Senior Art Director: Fabio Santoro Senior Copywriter: Pedro Furtado Executive Producer: Sara Ward Producer: Charlotte McConnell Account Director: Chris Nilsen Account Director: McKenzie Badger Account Manager: Daney Ramirez Assistant Account Manager: Aimee Fung Group Brand Strategy Director: Ralph Paone Brand Strategy Director: Gabriella Dishotsky Junior Brand Strategist: Kelly Kikuchi Communication Strategy Director: Caitlin Neelon Senior Communication Strategist: Jacob Sperla Associate Business Affairs Manager: Howie Mapson Broadcast Traffic Manager: Rowena Cuejilo Frito-Lay Cheetos Brand Team SVP Brand Marketing Director: Stacy Taffet SR Brand Director: Jessica Spaulding Marketing Director: Melody Macaluso Brand Manager: Dorothy Doan Strategic Insights Director: Brodie Dunn Production Company: Biscuit Filmworks Director: Aaron Stoller Partner / Managing Director: Shawn Lacy Executive Producer: Holly Vega UPM: Jay Veal Producer: Jennifer Walker Head of Production Sean Moody Director of Photography: Jody Lee Lipes Production Designer: Jeremy MacFarlane Editorial Company: Arcade Editor: Jeff Ferruzzo Assistant Editor: Dean Miyahira Producer: Tom Barnett Executive Producer: Crissy DeSimone Telecine: Co3 Colorist: Tim Masick Senior Color Producer: Kevin Breheny VFX/Finishing: Parliament Sound Design and Music Music: Assemble Sound Mix: Lime Mixer: Joel Waters Assistant Mixer: Collin Thomas Executive Producer: Susie Boyajan