Judging

Digital Out-of-Home Awards Judging Methodology:

MediaPost has created the Digital Out-of-Home Awards to honor the most innovative and effective advertisements in the realm of digital-out-of-home media.

Our judging panel consists of experts from the fields of advertising, marketing, digital technology and outdoor media.

By the time a Digital Out-of-Home Awards entry reaches the winner’s circle, it has survived two rounds of judging. Round One consists of the MediaPost editorial team reviewing and judging each of the categories. Our editors handpick three finalists per category and then send the results to the 2014 Digital Out-of-Home Awards judges, who will review the three finalists from each category and ultimately name a winner for each.

If you are interested in becoming a juror for the Digital Out-of-Home Awards, contact Laura Daly.


Brandon Berger
Worldwide Chief Digital Officer, Ogilvy & Mather Worldwide
Brandon leads Digital@Ogilvy across North America, Latin America, EAME and Asia Pacific. He is also a member of the Ogilvy & Mather Worldwide Board. As one of the few global digital media executives, Brandon is responsible for establishing and leading the digital agenda across the network: this includes setting the network's global digital strategy, leading M&A and offer development; along with building new capabilities and practice areas, and for bringing this to clients.

Under Brandon's leadership, Ogilvy has built the largest global digital network capable of mobilizing worldwide resources for any client regardless of location. This includes establishing key global practices and M&A around mobile, ecommerce, data, user experience, technology and delivery, and launching Social@Ogilvy, the largest social agency network in the world.

Prior to his role as Chief Digital Officer at Ogilvy & Mather, Brandon was head of digital for MDC Partners (MDCA) the 9th largest advertising and marketing holding company. Brandon was responsible for digital corporate strategy, M&A, and portfolio optimization. Brandon was instrumental in transforming the organization from 10% of their total revenue from digital services to over 40%. In addition, he led their investments in venture portfolios, and launched the first Agency Trading Desk.

Known for bridging Advertising, Technology, Digital Media and Capital, as well as having a global digital perspective, Brandon is a frequent industry expert in the press and conferences. He has been interviewed by major media sources such as Bloomberg, Wired, Time Magazine and the New York Times. Has spoken all over the world at major industry conferences including CES, Cannes Lions. E3, Adtech, Internet Week, Social Media Week, Social Media Matters and was recently recognized by Adweek as one of the "Young Influentials: 20 under 40 Changing the World.

Brandon is a board member, advisor, and investor to some of the top digital media companies and venture funds in the industry. His professional awards include Clios, Cannes Lions, Effies, and Demo Mobile Demo God.

Mike Cooper
Global President & CEO, Rapport Worldwide

Michael Cooper is Global President & CEO of Rapport Worldwide. He is tasked with spreading the Rapport brand, philosophy and culture across global markets after previously running the company in both the UK & the USA. 

Cooper also spent three years on the client side working for BSkyB. Before that, Cooper has over 15 years of OOH experience in Europe, Asia, and the US, predominantly on the planning and buying side. 

Cooper serves on the TAB Board of Directors as well as several other organizations and committees.


 

Stephen Freitas
Chief Marketing Officer, OAAA
Stephen Freitas joined OAAA in 1999. He is the out of home (OOH) industry’s leading marketing spokesman and thought leader, helping to advance and unite the OOH advertising industry through education and marketing. Before joining OAAA, he spent a decade developing high profile marketing programs for Clear Channel Communications and Eller Media Company. As senior vice president of marketing, he was responsible for global branding, advertising, research, public relations, and corporate communications. Prior to joining the OOH advertising industry, he worked as a media planner at two San Francisco agencies. He also worked at Chevron, USA for eight years.
Barry Frey
President & CEO, DPAA

Mr. Frey joined the Digital Place Based Advertising Association (DPAA) as President & Chief Executive Officer in May 2013. The DPAA provides industry leadership to networks, technology, content and research companies, and connects the ecosystem to the advertising marketplace. Barry oversees all operations driving awareness, value and revenue to this fast growing space.

The Video Everywhere campaign is also reflected in the DPAA's annual conference, now called the Video Everywhere Summit. Under Mr. Frey's leadership, the Summit has shattered all previous attendance records while firmly establishing itself as the premier conference dedicated to video neutral media planning, activation and marketers' use of multi-screen strategies.

Before joining DPAA, Mr. Frey was widely recognized as a digital and advanced advertising leader and revenue generator. As the architect, marketer and chief revenue officer for Cablevision's digital and advanced advertising business, he oversaw the ad sales transition to the digital model. As Executive V.P. Advanced Platform Sales, he built the mobile and web advertising businesses, and the industry’s leading advanced TV operation, all driving the creation of new revenue streams.

He brought to market an array of products including branded content, ITV, VOD advertiser channels, addressable television plus a plethora of rich data, analytics and optimization tools. These products and Barry’s leadership led to an array of multi level partnerships with advertisers and agencies.

Boards, Community, Engagements:

Mr. Frey serves on the boards of the DPAA and the International Radio and TV Society. Additionally, he is on the Advisory Board for Simulmedia, the Leadership Council of Media 4 Social Impact and the UJA Global Marketing Leadership Committee.

He frequently speaks on the evolution and future of media, advertising and television at conferences in the U.S. and in Europe.

Michael "Howie" Howatson
Executive Creative Director, SapientNitro, Toronto
An industry veteran with more than 20 years of pedigree, Michael Howatson is the Executive Creative Director for SapientNitro Toronto.  “Howie” as he is known to his friends and colleagues, is responsible for driving the successful transformation of office’s creative domain into a true integrated practice working above and through the line to deliver truly innovative work.

A true digital native,  Howie has worked with some amazing people and brands around the world on a myriad of award-winning projects and campaigns across a wide range of mediums; from animation, to online, to gaming, to broadcast, to print, and to apps.  Howie did some of the first work in Macromedia Flash development and worked on everything from mobile platform innovations in Japan to most recently quarterbacking the digital creative team at Blast Radius in Vancouver.

Michael has worked with a wide and stellar range of clients, including Nike Golf, Apple, Microsoft, Nike’s Brand Jordan, Xbox, Nike Training, Harley Davidson, Jeep, the Loblaw Group of Companies, Porter Airlines, First Niagara Bank, TD, New Era, Ann Sacks, Sasktel, Government of Saskatchewan, C&A, Michelin, Land Rover, Campbell’s, Lulu Lemon, Nintendo, Nokia, Palm, Electronic Arts, Living Books, Broderbund, BCAA, Proactiv,  Heineken, Visa, Nike Japan, Amway Japan, Macromedia Japan, GM Asia, Bourjois Cosmetics, Guerlain Cosmetics, Sony, Toyota Japan, Jupiter Communications, Oracle, Hitachi, Sony, Shu Uemura Cosmetics, and the LVMH Luxury Group.
Tony Jarvis
Creative Director, Olympic Media Consultancy

An acclaimed global advertising and media research architect, Tony’s diverse international experience encompasses all facets of research whether serving the brand advertiser, ad agency or the research vendor segment. This extensive knowledge gives Tony an unprecedented ability to blend the learning from a variety of research methodologies and techniques whether for insights into brand growth, product development, advertising strategy and execution or database/systems development. Tony has enjoyed primary roles with some of America’s largest advertisers including P&G, GlaxoSmithKline and Diageo when on the agency side. He is recognized as one of America’s leading advocates of data fusion and optimizers with considerable experience developing and marketing databases and systems that improve consumer, brand and marketing insights to drive ROI.

David Krupp
CEO, Kinetic North America

As CEO Kinetic North America, David is responsible for 4 offices, 110 staff and over 200 clients.  David’s is keenly focused on the development and implementation of efficient, innovative communications reaching consumers on-the-move.  Acknowledging the value data will provide out-of-home in the evolving marketplace, David and his team are pioneering new technological and data advancements to reposition out-of-home as a leading, effective channel in his clients media mix.    

David launched Kinetics' Chicago office in 2006, which experienced hyper-growth with GroupM assignments and additional expansion from direct appointments, including MillerCoors, Western Union, and JanSport.  He continues to expand Kinetics’ portfolio through direct appointment.    

David and his team have received multiple awards, including National and Gold Media Plan of the Year honors by OAAA, MediaPost Digital OOH awards, OBIE finalists and merits, vendor citations, and more. Kinetic proudly supports charitable and pro-bono causes, including the American Red Cross, Free the Children, and End Demand.  In addition Kinetic supports Habitat for Humanity, Greater Chicago Food Depository and Upward Bound House.  David serves on various industry committees and boards including OAAA, TAB, DPAA, 4A’s and participates on guest panels and speaking engagements nationwide. 

A twenty year veteran David began his career in full-service media planning at Starcom MediaVest Group, where he oversaw media development and tactical implementation for upstart division StarLink (now Spark) clients including Starbucks Coffee Company, Handspring Visor, Allstate Insurance Company, and Natuzzi USA.  

David graduated the University of Wisconsin – Madison and lives in River Forest, IL with his wife and son.

Helma Larkin
CEO, Posterscope US

With 15+ years of experience in the media and technology sectors, Helma now leads the Posterscope USA team as CEO, having previously held the CFO role. Her focus is on enhancing the Posterscope offering through new technologies, relationships, and partnerships that are evolving the OOH marketplace and driving innovation for clients.

Prior to joining Posterscope USA in 2013, Helma managed all of the acquisitions and strategic investments for Aegis Media Americas. Helma successfully lead the execution of over 15 acquisitions across many disciplines including media, digital, performance marketing and social media. Before joining Aegis Media in 2010, Helma spent 10 years advising multiple Fortune 500 clients in media and technology sectors at PricewaterhouseCoopers in the US; and KPMG in Ireland and Italy.

Joe Mandese
Editor-in-Chief, MediaPost

Joe is one of the most respected journalists covering the advertising industry. 

He has unparalleled access to some of the most influential thought leaders in media, from agency CEO’s to Fortune 500 CMO’s.  Joe has built his reputation over 30+ years, and is the only journalist to have held prominent positions at all the industry’s Big 3 trade publications (MediaPost, Advertising Age and Adweek).

Joe has a unique talent for contextualizing news and information for media buyers, planners and brand marketers in a way that is relevant to their day-to-day media decision-making process. He is routinely sourced in news stories about advertising and has frequently been called upon by industry leading organizations to serve as moderator or guest speaker at their events and symposia. He is the rare journalist who has earned the status of a true thought leader in the industry he covers.

Ellen Oppenheim
VP of Global Industry & Marketing Strategy, Prohaska Consulting

Ellen Oppenheim brings a valuable 360° perspective to her role at Prohaska Consulting, where she works with trade associations and trade press to advance digital and programmatic practices.

Ellen has earned a reputation as a respected media strategist buyer, seller, marketer, client, professor and consultant, based on her ad agency, publisher, trade association and consulting roles with organizations such as Y&R, FCB, Time Inc. and MPA. At Oppenheim Media Consulting, she helped companies in the marketing-media industry grow revenue, as digital technology altered the landscape.

Ellen has worked with digital and analog media, spanning almost every ad category with both branding and direct response clients.

A Mississippi native and Honors graduate of the University of North Carolina at Chapel Hill, Ellen enjoys New York City, where she and her family reside.