NOW OPEN FOR ENTRIES - DEADLINE EXTENDED - OCTOBER 3

2013 Finalists

Platforms

Augmented Reality
A Window Into the Near Future by kbs+ for BMW North America/BMW i
Phineas and Ferb & YOU: A Brand New Reality by Grand Visual for Disney ABC Television Group
Cadillac ATS vs. The World by Posterscope for General Motors/ Cadillac
Automobile
A Window Into the Near Future by kbs+ for BMW North America/BMW i
Blackberry Executive Transportation Network by Show Media for Blackberry
Cinema - Big Screen
Cool Ranch Doritos Locos Taco Launch by Starcom MediaVest Group for Taco Bell/ Cool Ranch Doritos Locos Taco
HTC ONE LAUNCH by [d]theory for HTC/ONE
Digital Billboard/Signage
A Window Into the Near Future by kbs+ for BMW North America/BMW i
Ripley's Unleashed by RP3 Agency for Ripley's Believe It Or Not! Times Square
Clorox Bleachable Moments in Vegas by OMD for Clorox Bleach
Digital Place Based
The Home Depot Appliance Experience by SapientNitro for The Home Depot
Orbitz “Long Weekend” by Captivate Network for Orbitz
Citibank/AAdvantage Card Campaign by Kinetic for Citibank/AAdvantage
Experiential
Trafficking In Traffic by SapientNitro for End It Movement
Godzilla Encounter by MJD for Legendary Pictures
adidas Boost activation by iris Worldwide for adidas
In Window & Pop-Ups
FaceCake's Interactive Holiday Windows inspired by Cirque du Soleil: World's Away film for Bloomingdale's by FaceCake Marketing Technologies, Inc. for Bloomingdale's
Create Your Own Masterpiece by Pearl Media for Blue Moon (Miller Coors)
A Window Into the Near Future by kbs+ for BMW North America/BMWi
Integration with Mobile
A Touching Story by Starcom MediaVest Group for Microsoft / MSN
Mischievous Minions by Grand Visual for Universal Pictures International / Despicable Me 2
Integration with Social Media
Tweets from 35,000 feet by Eleven Inc. for Virgin America
Fish Tank Kings Tweet Tank by ABC Creative Services/Mullen for Nat Geo Wild
Woolite Washed by iris Worldwide for Reckitt Benckiser/ Woolite
Projection (buildings, floors, public spaces)
Saks 3D projection mapping by iris Worldwide for Saks Fifth Avenue
LA Traffic Jam by Pearl Media for LoopNet
Wildcard (platform not covered in any of the above categories)
Street Smart by Sherry Matthews Advocacy Marketing for Metropolitan Washington Council of Governments
New Digital Medium Launch by Faucet Impressions for Faucet Impressions

Best Venue/Location Based Execution Back to top

Digital Advertising Integrated with social/mobile at a venue
X Games Digital Platform by SapientNitro for ESPN
Make Boring Brilliant by SapientNitro for vitaminwater
Dunk Tank by Clear Channel Spectacolor for Clear Channel Spectacolor
Public Places (Parks, Neighborhoods, Communal Spaces)
Tiles Square by Starcom MediaVest Group for Microsoft Corporation / Windows 8
Cool Ranch Doritos Locos Taco Launch by Starcom MediaVest Group for Taco Bell/ Cool Ranch Doritos Locos Taco
Ripley's Unleashed by RP3 Agency for Ripley's Believe It Or Not! Times Square
Restaurant/QSR
Be with the King by SapientNitro for Dunkin’ Brands International
The Great Gatsby by Buzztime, Inc. for Warner Brothers Entertainment Inc
Sports Arena/Stadium Concert Venue
Trafficking In Traffic by SapientNitro for End It Movement
X Games The HypeMeter by SapientNitro for ESPN
@Cafe Social Media Headquarters by Array Interactive for San Francisco Giants
Transit: Airplane/Train/Bus/Subway
The Shopusphere by Swirl for eBay
FY13 Microsoft Office 365 by Sojern for Microsoft
Wildcard (venue not covered in any of the above categories)
adidas Boost activation by iris Worldwide for adidas
Cartoon Network Summer by Six Flags Entertainment for Cartoon Network
Blackberry Executive Transportation Network by Show Media for Blackberry

Best Execution Promoting a Brand within Industry Vertical Back to top

Consumer Packaged Goods
Handfuls of Irresistiful - Ready To Eat Gourmet Popcorn Launch by SapientNitro for Orville Redenbacher’s Canada
Show Us Your Skin by Ryan Partnership for Unilever /Dove
Lynx Apollo by Grand Visual for Unilever / Lynx / Lynx Apollo
Entertainment
X Games The HypeMeter by SapientNitro for ESPN
Godzilla Encounter by MJD for Legendary Pictures
Fish Tank Kings Tweet Tank by ABC Creative Services/Mullen for Nat Geo Wild
Healthcare & Pharmaceutical
MyLook Magic Mirror by SapientNitro for LensCrafters
Restasis: Connecting with Patients at the Point of Care by Target: Health, a division of Kinetic Worldwide for Allergan / Restasis
Travel & Tourism
Tweets from 35,000 feet by Eleven Inc. for Virgin America
Texas on Tour by Pearl Media for Texas Department of Tourism
Vayama by WINTR for Vayama
Wildcard (industry not covered in any of the above categories)
Taco Bell DLT DOOH Campaign by Aerva for Taco Bell
Absa Test Lab by Global Access for Absa (member of Barclays)