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2014 Finalists

Platforms

Augmented Reality
Into the Storm by WB@OMG for Warner Bros. Pictures
The Jay Z Gold Window by KBS+ for Parlux/Jay Z Gold
Pepsi Max Unbelievable Bus Shelter by Grand Visual for Pepsico
Digital Billboard/Signage
Rainforest of the Americas by AdEase for L.A. Zoo
NYC March Madness Digital OOH by Starcom Mediavest Group for Turner Broadcasting - Turner Sports
Feeding America by ABC Creative Services for Feeding America/ABC Be Inspired
Digital Place Based
Sweeper by Critical Mass for United Nations Mine Action Service
Cheetos Cheetahpult Interactive PODS & Walls by Monster Media for Cheetos / Monster Media / Cheetos Mix-Ups
Aria Resort & Casino by VeriFone Media for Aria Resort & Casino
Digital Street Furniture
Share a Coke by The Coca-Cola Company for The Coca-Cola Company
Nespresso Boston Boutique Re-Opening by Kinetic for Nespresso/Boston Boutique
Experiential
The NY Times NewFronts by HUSH Studios for NY Times
2014 Experiential Recruitment Campaign by Klick Health for Klick Health
The Power Garden by OMD for Naked Juice
In Window & Pop-Ups
Orange Is The New Black - Season 2 by Kinetic for Netflix/Orange Is The New Black
Penny Dreadful In-Window Displays  by Showtime for Van Wagner Experiential
Window to New Worlds by Pearl Media LLC for Korean Air
Integration with Mobile
Stop-Motion Studio by Second Story, part of SapientNitro for Verizon Wireless
Flavor Rush by OMD for Frito-Lay
Integration with Social Media
Opt In: A Privacy Party by SapientNitro for SapientNitro
458 Moments  by SapientNitro for Ferrari
Axe: #KissForPeace by Kinetic for Unilever/Axe
Projection (buildings, floors, public spaces)
Homer’s Dome – Comic-Con 2014 by FX NETWORKS for Van Wagner Experiential
#RISKEVERYTHING #LASTGAME by Kinetic for Nike
Volkswagen e-up! at the Festival of Lights by Kinetic Worldwide Germany GmbH / Volkswagen AG for Volkswagen AG
Wildcard (platform not covered in any of the above categories)
Tinder + Cosmopolitan’s Rules of Dating = Location-Based Marketing by SapientNitro for SapientNitro
Coors light Vented Can by Groupe Viva for Coors Light
Global media first. Programmatic Digital Out-Of-Home by Cadreon for Hyundai

Best Venue/Location Based Execution Back to top

Cinema/Theatre
TNT Legends - Your Face in the Trailer by Turner Entertainment Networks - TNT for National CineMedia
Myrbetriq and Run Pee Cinema / Mobile Integration by [d]theory for Astellas / Myrbetriq
Digital Advertising Integrated with social/mobile at a venue
458 Moments by SapientNitro for Ferrari
Sweeper by Critical Mass for United Nations Mine Action Service
Mall
See Tracks? Think Train!  by Home Front Communications for Operation Lifesaver
It’s More Fun In The Philippine’s by Pearl Media LLC for Philippine Department of Tourism
Retail
A Man's World by SapientNitro / Second Story for Hermes
Stop-Motion Studio by Second Story, part of SapientNitro for Verizon Wireless
The Jay Z Gold Window by KBS+ for Parlux/Jay Z Gold
Park/Sports Arena/Stadium Concert Venue
Tinder + Cosmopolitan’s Rules of Dating = Location-Based Marketing by SapientNitro for SapientNitro
Homer’s Dome – Comic-Con 2014 by FX NETWORKS for Van Wagner Experiential
FRONT ROW by Grand Visual for Google
Transit: Airplane/Train/Bus/Subway
Air VH1 by VH1 for VH1
Dove--Ladies Day by Kinetic for UNILEVER: New Dove Invisible Dry Deodorant
New York Times Now by Pearl Media LLC for New York Times
Wildcard (venue not covered in any of the above categories)
AmEx Pay With Points by VeriFone Media for American Express
The Bioreactive Concert by OMD for Pepsi
Into the Storm by WB@OMG for Warner Bros. Pictures

Best Execution Promoting a Brand within Industry Vertical Back to top

Beverage
My Coke Art  by Second Story, part of SapientNitro for The Coca-Cola Company
Corona Light: Now Playing in Vegas  by Upshot  for Constellation Brands Beer Division—Corona Light
Pepsi Max Unbelievable Bus Shelter by Grand Visual for Pepsico
Consumer Packaged Goods
Dove--Ladies Day by Kinetic for UNILEVER: New Dove Invisible Dry Deodorant
The Jay Z Gold Window by KBS+ for Parlux/Jay Z Gold
Entertainment
Orange Is The New Black - Season 2 by Kinetic for Netflix/Orange Is The New Black
American Hustle by HitFix.com for Sony Pictures
Penny Dreadful In-Window Displays by Showtime for Van Wagner Experiential
Financial Services
AmEx Pay With Points by VeriFone Media for American Express
N/A by Captivate Network for Merrill Edge
Healthcare & Pharmaceutical
Interactive Leaderboard Challenge by Klick Health for Astellas Pharma US, Inc.
2014 Experiential Recruitment Campaign by Klick Health for Klick Health
ContextMedia:Health Pradaxa Point-of-Care 2014 Program by ContextMedia:Health for Pradaxa, Boehringer Ingelheim
Restaurants
My Favorites by Maxus  for Panera Bread
SEE ONE WANT ONE by GRAND VISUAL for MCDONALDS
Technology/Consumer Electronics
Stop-Motion Studio by Second Story, part of SapientNitro for Verizon Wireless
Google Outside by GRAND VISUAL for Google
Travel & Tourism
Casino Digital Wayfinding by SapientNitro for Mohegan Sun
Texas on Tour by Pearl Media LLC for Texas Office of the Governor, Economic Development & Tourism
Aria Resort & Casino by VeriFone Media for Aria Resort & Casino