2011 Finalists

Digital Out of Home Awards

Best Branded Content and Sponsorship
AOL Sponsors Fashion Week Fall/Winter 2011 by AOL, Inc. for AOL Media: AOL, StyleList.com
U.S. Army by Access 360 Media for U.S. Army / Army Strong
Volkswagen - Touareg Branding Campaign by Kinetic/DMG for Volkswagen - Touareg
Best Branding Campaign
Stay Hilton. Go Everywhere. by Y&R Chicago for Hilton Hotels and Resorts
Disney Store by Gilmore Group for Disney
Vh1 Do Something! Awards by Six Flags Entertainment Inc. for Vh1
Best Campaign: National or Local
Yahoo! Bus Stop Derby by Goodby, Silverstein & Partners for Yahoo!
Google Demo Slam by DMG / Kinetic for Google
Feel Confident While Cheering by Access 360 Media for Gillette Odor Shield
Best integration with a mobile device
Snap Send Score by Kinetic for Coors Light
Sears 2010 Holiday Campaign by Akoo International, Inc. for Sears
Google Demo Slam by Kinetic/DMG for Google
Best integration with experiential/activity
Thomson Reuters Eikon Launch by Thomson Reuters for Thomson Reuters Eikon
Window's Hotmail Display Takes off in Airports by Monster Media for Windows Live Hotmail
Ralph Lauren 4D: A Historic Fusion of Art, Fashion & Technology by Polo Ralph Lauren for Polo Ralph Lauren
Best Integration with other Digital Media including Social
MasterCard MarketPlace by GSD&M for MasterCard
Chicco  by Hush Studios, Inc for McCann Worldgroup / Chicco
Jeep Winter X Games Digital & Social Media Activation by Zoom Media & Marketing for Jeep
Best integration with traditional media e.g., print, TV, radio, static out-of-home
Winter Olympics by BBDO | Production Studio: Thornberg & Forester for GE
Nutrilite’s 2010 Phytonutrient Tour by InStadium for Nutrilite
BlackBerry Messenger Media Campaign by Zoom Media & Marketing for BlackBerry
Best use of interactive technology
Storm Chasers' 'Urban Tornado' by Inwindow Outdoor for Discovery Channel
Infiniti "Moments of Inspiration" by Hush Studios, Inc for Hearst Media / Infiniti
Yahoo! Bus Stop Derby by Goodby, Silverstein & Partners for Yahoo!
Best Use of Relevant Message and Environment
Feel Confident While Cheering by Access 360 Media for Gillette Odor Shield
Sears 2010 Holiday by Akoo International, Inc. for Sears
Georgia Pacific  by Captivate Network for Georgia Pacific
Most Innovative Technology/Platform
Avatar Digital Face Morphing Exhibit  by Inwindow Outdoor and Zenith Media for Twentieth Century Fox Home Entertainment
NBC - The CAPE by Vector Media for NBC - THE CAPE
The Wall Street Journal Office Network by The Wall Street Journal Office Network for The Wall Street Journal Office Network
Most Innovative Use Of A Digital Out-of-Home Platform
Intel: How Smart is Your TV? by Monster Media for Intel
Taxi TV Content Showcase by AOL, Inc. for AOL
Lotus Knows by Neo@Ogilvy for IBM Lotus