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2013 Winners

Platforms

Augmented Reality
A Window Into the Near Future  by kbs+  for  BMW North America/BMW i
Automobile
Blackberry Executive Transportation Network  by Show Media  for  Blackberry
Cinema - Big Screen
Cool Ranch Doritos Locos Taco Launch  by Starcom MediaVest Group  for  Taco Bell/ Cool Ranch Doritos Locos Taco
Digital Billboard/Signage
Clorox Bleachable Moments in Vegas  by OMD  for  Clorox Bleach
Digital Place Based
The Home Depot Appliance Experience  by SapientNitro  for  The Home Depot
Experiential
Godzilla Encounter  by MJD  for  Legendary Pictures
In Window & Pop-Ups
A Window Into the Near Future  by kbs+  for  BMW North America/BMWi
Integration with Mobile
Mischievous Minions  by Grand Visual  for  Universal Pictures International / Despicable Me 2
Integration with Social Media
Tweets from 35,000 feet  by Eleven Inc.  for  Virgin America
Projection (buildings, floors, public spaces)
Saks 3D projection mapping  by iris Worldwide  for  Saks Fifth Avenue
Wildcard (platform not covered in any of the above categories)
Street Smart  by Sherry Matthews Advocacy Marketing  for  Metropolitan Washington Council of Governments

Best Venue/Location Based Execution Back to top

Digital Advertising Integrated with social/mobile at a venue
Dunk Tank  by Clear Channel Spectacolor  for  Clear Channel Spectacolor
Public Places (Parks, Neighborhoods, Communal Spaces)
Tiles Square  by Starcom MediaVest Group  for  Microsoft Corporation / Windows 8
Restaurant/QSR
Be with the King  by SapientNitro  for  Dunkin’ Brands International
Sports Arena/Stadium Concert Venue
@Cafe Social Media Headquarters  by Array Interactive  for  San Francisco Giants
Transit: Airplane/Train/Bus/Subway
The Shopusphere  by Swirl  for  eBay
Wildcard (venue not covered in any of the above categories)
adidas Boost activation  by iris Worldwide  for  adidas

Best Execution Promoting a Brand within Industry Vertical Back to top

Consumer Packaged Goods
Lynx Apollo  by Grand Visual  for  Unilever / Lynx / Lynx Apollo
Entertainment
Fish Tank Kings Tweet Tank  by ABC Creative Services/Mullen  for  Nat Geo Wild
Healthcare & Pharmaceutical
MyLook Magic Mirror  by SapientNitro  for  LensCrafters
Travel & Tourism
Tweets from 35,000 feet  by Eleven Inc.  for  Virgin America
Wildcard (industry not covered in any of the above categories)
Taco Bell DLT DOOH Campaign  by Aerva  for  Taco Bell