2011 Best in Show

Digital Out of Home Awards
Yahoo! Bus Stop Derby by Goodby, Silverstein & Partners for Yahoo!

2011 Winners

Digital Out of Home Awards

Best Branded Content and Sponsorship
U.S. Army  by Access 360 Media  for  U.S. Army / Army Strong
Best Branding Campaign
Vh1 Do Something! Awards  by Six Flags Entertainment Inc.  for  Vh1
Best Campaign: National or Local
Yahoo! Bus Stop Derby  by Goodby, Silverstein & Partners  for  Yahoo!
Best integration with a mobile device
Snap Send Score  by Kinetic  for  Coors Light
Best integration with experiential/activity
Ralph Lauren 4D: A Historic Fusion of Art, Fashion & Technology  by Polo Ralph Lauren  for  Polo Ralph Lauren
Best Integration with other Digital Media including Social
Chicco  by Hush Studios, Inc  for  McCann Worldgroup / Chicco
Best integration with traditional media e.g., print, TV, radio, static out-of-home
BlackBerry Messenger Media Campaign  by Zoom Media & Marketing  for  BlackBerry
Best use of interactive technology
Yahoo! Bus Stop Derby  by Goodby, Silverstein & Partners  for  Yahoo!
Best Use of Relevant Message and Environment
Georgia Pacific  by Captivate Network  for  Georgia Pacific
Most Innovative Technology/Platform
Avatar Digital Face Morphing Exhibit  by Inwindow Outdoor and Zenith Media  for  Twentieth Century Fox Home Entertainment
Most Innovative Use Of A Digital Out-of-Home Platform
Intel: How Smart is Your TV?  by Monster Media  for  Intel