Digital Out of Home Forum Crowne Plaza Hotel, New York City May 13, 2010 Speaker List

• Dan Albritton CEO, Co-Founder, MegaPhone

  Dan is a new media project manager, combining a background in biomedical engineering with experience in web design and production. His site launches include Sega.com and Netflix.com. For years he worked in Tokyo at Dentsu, as a manager of the NTT Docomo web team. He returned to the US to attend the Interactive Telecommunications Program (ITP) at New York University, and then went on to co-found MegaPhone. He is interested in data visualisation, motorcycle racing, and the emerging mobile culture.

  Session

  1:15 PM

  Vendor Showcase

• Jeff Atley VP/Founder, ADCENTRICITY Inc.

  Vice president and Co-Founder of ADCENTRICITY, an award winning Digital Out-of-Home aggregator and media strategy shop across North America. Atley is a seasoned entrepreneurial business development and marketing specialist with comprehensive experience in advertising, brand communications, media, entertainment and new media marketing strategy.

  Session

  2:00 PM

  Advertising Formats Panel

• Jeff Bell Chairman, DOmedia

  Jeff Bell has been growing and turning around businesses in corporate America for the past 20 years. In April 2009, Bell joined DOmedia, an online database and tool set for digital, alternative and traditional media as chairman, lending his expertise as he leads the overall vision and direction of the company. Previously, Bell served as Microsoft’s corporate vice president of global marketing for the interactive entertainment business, where he was responsible for leading Xbox to its first profitable year, and launching the Games for Windows business. In addition, Bell’s global marketing team oversaw the rapid expansion of the Xbox LIVE community from 4 million to more than 15 million members through the introduction of advertising, a video marketplace including Netflix, and a premium subscription service. On the creative front, Bell’s team produced the launch campaigns for Gears of War, Halo 3, Guitar Hero, Rock Band, Scene It! and Grand Theft Auto IV,and implemented the first global and vertically integrated Xbox marketing campaign. The Halo 3 launch campaign received the Cannes Grand Prix Lion Award for best marketing campaign in 2008. Before Microsoft, Bell was largely credited with helping revitalize the Dodge, Jeep and Chrysler businesses, returning them to profitability in a significant turnaround from 2000-2006 with the Dodge Ram, Jeep Wrangler and the Chrysler 300 product launches. Bell led the Dodge “That Thang Gotta Hemi,” “Jeep Trail-Rated” and Chrysler’s “Inspiration Comes Standard” campaigns. Bell has collected a number of awards throughout his career. He was named Interactive Marketer of the Year in 2005 by Advertising Age for his work with Dodge, Jeep and Chrysler. His work with Microsoft’s Xbox also received recognition when he was named Entertainment Marketer of the Year in 2007 for his work with Microsoft’s Xbox. Bell was alsohonored as one of Marketing’s Top 50 in 2008 by Advertising Age. Industry and academic audiences have enjoyed several keynote addresses from Bell, most notably Advertising Age’s 2008 Marketing 50 Awards, Kellogg School of Management’s 2008 Global Marketing Leaders Series, The Association of National Advertisers’ 2008 “TV and Everything Video Forum,” The Word of Mouth Marketing Summit 2007, and MediaPost’s 2005 Advertising Week Forum. Bell is married to his wife of 22 years, Colleen, and has three sons. He holds a bachelor’s degree in history and Spanish from Kenyon College, a master’s degree in international economics from Johns Hopkins University, and an MBA from the Wharton School of the University of Pennsylvania. He serves on the boards of numerous start-ups and as a Trustee of his alma mater, Kenyon College. He is also an Eagle Scout.

  Session

  1:15 PM

  Vendor Showcase

• Adam Broitman Chief Creative Strategist, Something Massive

  Recognized by iMedia as one of 2010’s top 25 Internet Marketing Leaders and Innovators, Broitman is known for devising mind-blowing creative strategy that lives at the cross section of technology and marketing. As Chief Creative Strategist at Something Massive; The Agency For The Post-PC Era, Broitman is tasked with overseeing the company's overarching strategic and creative vision, while helping deliver effective, cutting edge solution for Something Massive’s clients. Broitman comes to Something Massive through the acquisition of the firm Circ.us which he he co-founded three years prior. At Circ.us, an imaginative tech firm Broitman was responsible for trailblazing work for clients such as Cisco, Red Bull, A&E, Ben&Jerrys, Carls Jr. and many more.

  Session

  3:45 PM

  The “What’s Next Panel”

• Norm Chait Vice President, Director of Out-of-Home, MediaVest USA

  Norm currently leads the Out-of-Home strategic planning and buying team in MediaVest’s New York and Los Angeles offices. Since joining MediaVest in 2003, Norm has grown the OOH from four members to 19, and now leads work on Activision, Continental, Wal-Mart, Kraft, Heineken, Starwood Hotels and Resorts, and UBS. Norm’s recent work includes the noted Starwood “Places of Renewal” campaign, which transformed billboards and subway cars into calming scenes of nature. Norm, a sought after industry expert, won MediaWeek’s Plan of the Year for “Best Use of OOH” in 2004 and 2006.

  Session

  9:15 AM

  The Big Buyer’s Panel

• James Davies Chief Strategy Officer, Posterscope USA

  James Davies holds two positions within Posterscope, the Global out-of-home communications agency network which has 42 offices around the world as well as its airport specialist PSI. James graduated with a degree in physics and joined Posterscope UK in 1997, running their digital and innovations division, Hyperspace, since it’s launch in 2002. Hyperspace provides advertisers with the opportunity to integrate technology and specialist production methods into campaigns and also creates brand new communications channels. James’ significant experience and expertise within digital out-of-home helps to ensure that the millions that Posterscope spend in this sector work as efficiently and effectively as possible. In January 2010, James’ role was expanded and he is now also Chief Strategy officer for Posterscope USA. Within this position he oversees the development of Posterscope’s digital, innovation and planning products as well as tools and insight including the groundbreaking OOH Consumer Survey and digital planning platform, Prism Screen. He has been involved in many of the industry’s most innovative out-of-home campaigns, winning awards and pioneering the use of numerous technologies ranging from Bluetooth and MMS to the latest ‘visual search’ and content personalization opportunities. He has also been responsible for many other custom projects including a field of poppies in central London and an outdoor art exhibition and is a frequent commentator on the industry and its future.

  Session

  10:00 AM

  The Strategic Planning Panel

• Bruce Fagerstrom SVP Group Account Director, Targetcast tcm

  Bruce is a Group Account Director at TargetCast tcm, where he heads up planning for the Pfizer Consumer Healthcare AOR, managing fourteen brands. Prior to joining TargetCast tcm in 2004, he worked at Lowe as a VP, Associate Media Director on various accounts including Unilever, Burger King, LEGO Toys, and Amtrak, as well as a lengthy tenure on various Johnson & Johnson businesses. Before that, he fought the telecom wars during a two year stint at FCB on AT&T’s consumer long distance business. Bruce began his career in the mid 1980’s at Saatchi & Saatchi working with companies such as P&G, General Mills, and Sara Lee. In his career, he has planned every type of media for just about every target audience: kids, teens, moms, men, seniors. Bruce has participated in numerous AAAA’s conferences, including magazine and radio showcases. He currently represents TargetCast tcm on the Digital Place-Based Advertising Association Agency Advisory Board.

  Session

  11:00 AM

  The Metrics Panel

• Sherif Fahmy Director-Shopper Marketing, Mindshare

  At Mindshare, one of Sherif’s main objectives is to elevate the value of retail marketing effectiveness and the importance of having retail powered by analytics/business sciences. Specifically, Sherif has been leading clients to uncover insights by measuring their in-store activity in several key buckets, Compliance, Media Value, Brand Metrics and Sales Lift. By helping clients navigate this space, Sherif is helping marketers attain the data needed to properly address Return on Retail Investment. Sherif co-created, constructed and managed product development for Retail Media Link, the only comprehensive database of all in-store media and retailer programs and events of its kind – enabling marketers to find, evaluate, plan and execute more efficient and effective in-store marketing campaigns. He has also managed to cultivate strategic relationships with several retailers to bring valuable opportunities to his clients. In an effort to bring the retail media space onto a respected platform, Sherif has sat on the board of several traffic initiatives alongside top CPG marketers, retailers and agencies. He has helped guide the initiatives and extracted insights on how to apply learning / data to his clients businesses. Measuring in-store traffic and its effectiveness has been a critical topic for retail marketers industry-wide.

  Session

  2:00 PM

  Advertising Formats Panel

• Harley Geiger Counsel, Center for Democracy & Technology (CDT)

  Session

  2:45 PM

  Is Out-of-Home Getting A Little Too Creepy?

• Paul Gelb Head of Strategy, MoPub

  Paul is an award-winning mobile strategist who leads the Tier I publisher and demand-side business at MoPub. Prior to MoPub, he was the Vice President and Founder of the mobile practice at Razorfish. Paul has a B.S. from Cornell and an M.B.A. from The Anderson School of Management at UCLA.

  Session

  3:45 PM

  The “What’s Next Panel”

• Bill Gerba CEO, Wirespring

  Session

  2:45 PM

  Is Out-of-Home Getting A Little Too Creepy?

• Rob Gorrie President, Adcentricity

  Rob Gorrie is the President and co-founder of ADCENTRICITY, a digital out-of-home ad network of 100 networks and almost 200,000 screens. The company supports its agency partners through its demand platform, ADVenue, which provides planners and buyers deep supporting data, market transparency and the ability to make decisions quickly based on in-depth market and venue data. This helps to heavily reduce agency time and money spent in building the perfect client Digital OOH plan. ADCENTRICITY has grown to become the largest provider of DOOH advertising solutions in North America with offices in New York, Chicago & Toronto, ADCENTRICITY is Rob’s third start-up. He brings more than 12 years of marketing, advertising, retail and technology experience to the emerging DOOH industry. Rob attended the University of Western Ontario and resides in New York City.

  Session

  3:45 PM

  The “What’s Next Panel”

• Gary Greenstein VP, Vector Media

  Session

  1:15 PM

  Vendor Showcase

• Tony Jarvis Creative Director, Olympic Media Consultancy

  An acclaimed global advertising and media research architect, Tony’s diverse international experience encompasses all facets of research whether serving the brand advertiser, ad agency or the research vendor segment. This extensive knowledge gives Tony an unprecedented ability to blend the learning from a variety of research methodologies and techniques whether for insights into brand growth, product development, advertising strategy and execution or database/systems development. Tony has enjoyed primary roles with some of America’s largest advertisers including P&G, GlaxoSmithKline and Diageo when on the agency side. He is recognized as one of America’s leading advocates of data fusion and optimizers with considerable experience developing and marketing databases and systems that improve consumer, brand and marketing insights to drive ROI.

  Session

  11:00 AM

  The Metrics Panel

• David Kahn SVP, Sales, Wall Street Journal Office Network

  Before joining WSJON, Kahn advised and managed a number of digital media companies in the area of advertising revenue, including Disney and IAC/InterActive Corp. Prior to that, he was Publisher of The New Yorker magazine, leading the title past $100 million in annual revenue for the first time in its 75 year history. His print background also includes work for Latina magazine and Country, along with new brand/business launches including Worth in the personal finance category, Saveur in the epicurean field and Crain’s New York Business.
  Kahn earned an MBA from Northwestern University’s Kellogg Graduate School of Management, where he served on the Kellogg Alumni Advisory Board. He received his undergraduate degree in Business Administration from The University of Illinois at Champaign.
  

  Session

  3:45 PM

  The “What’s Next Panel”

• Suzanne La Forgia President, DPAA

  Suzanne La Forgia is the President of the Digital Place-based Advertising Association (DPAA) (formerly OVAB) the pro-industry not-for-profit trade association formed to accelerate the growth of digital place-based advertising networks. This industry is poised to grow significantly in the next 3 years, rivaling internet and mobile ad spend among the top marketing categories. Suzanne provides executive level strategic thought leadership and is the liaison to the advertising industry on behalf of DPAA’s membership. She, along with DPAA’s Board of Directors and committees, develops and executes the strategies to grow the digital place-based media industry. Suzanne is a sought after speaker on the subject of digital place-based media best practices and the benefits marketers can bring to bear with their use. Suzanne was named one of Advertising Age Magazine’s 30 Women to Watch in 2009 specifically for the accomplishments she has achieved through DPAA. She was the first executive in the awards’ 13-year history to be recognized from the out-of-home/outdoor genre. Prior to joining DPAA, Suzanne was President of Advertising Sales for The Hotel Networks and helped drive record ad sales growth at each previous employer: Hallmark Channel, Oxygen Media and Home & Garden Television.

  Session

  11:00 AM

  The Metrics Panel

• John Leeman SVP Group Director Communications Planning, Carat

  John Leeman has been a senior Procter & Gamble communications planning group director at Carat since 2006. He leverages his creative, inquisitive, and analytical approach with 20 years of digital and traditional media and marketing experience to help clients grow their brands and businesses. Prior to Carat John worked on the client side and at digital, advertising, retail, and integrated agencies in North America and Asia designing global programs for Fortune100 including, Microsoft, AT&T, General Mills, FedEx, and Anheuser-Busch.

  Session

  10:00 AM

  The Strategic Planning Panel

• Philip Lenger President & Founder, Show+Tell

  Philip Lenger is the President and Founder of Show+Tell, a digital out-of-home media production agency. He leads a creative team that partners with agencies and brands to design, direct and produce a variety of DOOH content. Lenger and Show+Tell have been focused specifically on the digital signage market for more than 10 years. He offers unique insight on how to maximize the full benefits of digital out-of-home media, while simplifying production for agencies and brands. Some of his clients have included M&Ms, ABC, JPMorgan Chase, Toys "R" Us, LG, and Siemens. Lenger, a pilot, self-taught computer programmer, designer, and musician, has two decades of experience in creative marketing. He founded Show+Tell in 1989 and has evolved the company’s creative and technology services to remain at the forefront of the digital signage industry. Lenger serves on the board of directors of the Society for Environmental Graphic Design (SEGD). He holds a BFA in Film and Television from Tisch School of the Arts at New York University and majored in Music Business at Belmont College, Nashville, TN.

  Session

  2:00 PM

  Advertising Formats Panel

• Lee Levitz VP Marketing, Zoom Media & Marketing

  Session

  11:00 AM

  The Metrics Panel

• Paul Lindstrom Senior Vice President, Nielsen OnLocation

  A graduate of NYU, Paul Lindstrom has spent the past 30 years selling and designing research for new media and new technologies, with a particular emphasis on helping those clients develop, grow and position themselves as true advertising alternatives. His experience runs the gamut from the early days of cable and satellite with pre-launch research on ESPN, The Weather Channel and DIRECTV through the Nielsen/CommerceNet milestone study on Internet usage. His experience also includes metered tracking of commercials on Pre-Recorded Video, measurement of video viewing in iPods, the Design of the Cinema Advertising Measurement and the Quad behavioral segmentation analysis framework studies on the impact of HD television advertising engagement and other qualitative measure. Paul currently oversees Nielsen’s On Location Media service for place based networks, which includes the groundbreaking Nielsen Fourth Screen Audience Report.

  Session

  11:00 AM

  The Metrics Panel

• Jeremy Lockhorn VP, Emerging Media, Razorfish

  Jeremy leads the emerging media practice at Razorfish. The team is responsible for scouting opportunities in new channels like mobile, tablet, converged television, game consoles, digital out of home and more. It’s a group also known as Advanced Media Specialists (AMS) that functions as filter, consultant, evangelist and big idea generator. It fuels innovation across the agency and helps clients navigate an increasingly fragmented media landscape with breakthrough strategic thinking that makes sense of the noise and separates the wheat from the chaff. Jeremy is a 15-year advertising industry veteran, having spent time at offline and direct marketing agencies before joining Philadelphia-based digital agency startup i-FRONTIER in 1997 as it’s first employee. He teamed with founder Brad Aronson to grow the business and ultimately join forces with Razorfish. During his tenure at the agency, he has served many roles, but they share a common theme - the intersection of media, creative and technology. He’s been a trusted advisor to a wide range of top marketers including Best Buy, Weight Watchers, Mercedes Benz, Expedia, Miller Coors, and more.

  Session

  2:00 PM

  Advertising Formats Panel

• Joe Mandese Editor-in-Chief, MediaPost

  Session
• Carl Marci CEO, Innerscope

  Dr. Marci is Co-Founder and CEO of Innerscope Research. He is on faculty at Harvard Medical School and is a former Visiting Lecturer at the MIT Media Lab. Dr. Marci received his M.A. in psychology at Oxford University as a Rhodes Scholar and then completed his medical training with honors at Harvard Medical School. He has extensive training in biometrics and social neuroscience through two National Institutes of Health fellowships. Innerscope has been featured in the Boston Globe, New York Times, Wall Street Journal, Advertising Age, Media Post, Popular Science and the International Herald Tribune. Dr. Marci has recently presented at the Advertising Research Foundation, Association of National Advertisers, the Cable & Telecommunications Association for Marketing, and the World Advertising Research Conference, and was a guest editor of the International Journal of Advertising Special Issue on Advertising and the Brain. Dr. Marci has published numerous articles in science journals, gives lectures nationally and internationally.

  Session

  11:45 AM

  This Is Your Brain On Screens

• Nadine McHugh Managing Director, MindShare

  Session

  10:00 AM

  The Strategic Planning Panel

• Mark Nelson SVP Corporate Partner Program, Nielsen

  Mark Nelson is Senior Vice President of the Corporate Partner Program, and in that role responsible for overseeing the company’s third-party partnerships, as well as its enhanced precision marketing capabilities for direct marketing applications. His recent efforts have been focused on extending the company’s segmentation systems and demographics data into new media markets - digital out of home, mobile, and online. Mr. Nelson has 25 years experience in the market intelligence, market research, analytics and direct marketing fields. He has held senior executive positions in sales, services and operations with major private and public firms, as well as venture-backed startups. Mr. Nelson has held senior executive positions with SPSS, Inc., Symphony Services, Harte-Hanks, and Ziff-Davis. He is based in Nielsen’s San Diego office.

  Session

  2:00 PM

  Advertising Formats Panel

• Rick North SVP, Sales & Marketing, Everwell

  Rick is currently SVP Sales & Marketing at Everwell, an addressable digital television network programming original content to 1,000 screens in doctors’ offices. Rick has held senior sales managment positions with Turner Broadcasting, Discovery Networks, AccentHealth and Screenvision. Rick has consulted for Screenvision, CNN Airport Network, Nielsen and several cable networks, including Court TV, Rainbow Media Sales, TV Guide Channel, and A&E Networks. Rick has also worked with networks operating in hotels and coffee shops.

  Session

  1:15 PM

  Vendor Showcase

• Patrick Quinn CEO, PQ Media

  Patrick Quinn is President & CEO of PQ Media, the leading provider of custom media econometrics and the pioneer of alternative media research. PQ Media partners with Veronis Suhler Stevenson on the annual Communications Industry Forecast, the media industry’s benchmark for spending, usage and trends data. Patrick is the publisher and co-author of PQ Media’s Alternative Media Research Series, the only source to provide media stakeholders with actionable strategic intelligence on emerging markets such as mobile & social media, digital out-of-home advertising, and branded entertainment marketing, among others.
  
  Patrick is the co-author of the U.S. Mobile & Social Media Forecast, featuring the most comprehensive data and insights on mobile advertising, marketing, consumer access & content, and business access content spending and usage.

  Session

  9:00 AM

  Opening Presentation

  9:15 AM

  The Big Buyer’s Panel

• Christina Radigan Director, Digital OOH and Innovation, Outdoor Media Group/ Outdoor Media Alliance

  Christina has over 13 years experience in the out of home industry. Christina joined Outdoor Media Group/Alliance in 2004 and managed the planning and placement of OOH for Frito Lay, Neutrogena, Visa and the launch of Howard Stern’s Sirius Radio station. She assumed the role of Associate Director of Marketing and Communications in 2006 and now as the Director of Digital OOH and Innovation, she focuses on emerging digital, cinema and non-traditional media formats. Christina provides both internal and external support and education and develops the guidelines upon which the companies plan and buy these formats. Christina serves as a member of the Digital Place-Based Advertising Association, (DP-AA) Advisory Board and is a staff member of the OMD Foundations Faculty, training all levels of new OMD staff about out of home.

  Session

  9:15 AM

  The Big Buyer’s Panel

• Debbie Reichig SVP, Business Development & Marketing, Clear Channel Outdoor

  Session

  11:00 AM

  The Metrics Panel

• Ray Rotolo COO, Posterscope

  Ray Rotolo currently serves as Chief Operating Officer for Posterscope USA overseeing day-to-day operations, including responsibility for Hyperspace (digital OOH division) and The Brand Experience (experiential marketing), corporate development and finance. He comes from a varied background including most recently serving as SVP, managing director for Chrysalis, the Havas out of home unit (which formed a strategic partnership with Posterscope). Prior to Chrysalis, he was SVP, Strategic Alliances for Colony Capital (one of the world’s leading private equity firms) where he worked primarily on the $2B Xanadu Project in New Jersey. He was also Managing Director at Kinetic Worldwide, founding and running the Target: Health division focusing on relevant environment media solutions for blue chip healthcare companies such as Bristol-Myers, GSK and Novartis. He came to Kinetic with the rest of the WOW Factory team from Mindshare where he served as Group Planning Director on such accounts as American Express and Unilever. Prior to his work on the agency side, he spent nearly 10 years at NBC where he managed MSO relationships for the cable business, helped launch MSNBC and the Olympics and negotiated retransmission agreements for the O&O’s. He started his career in finance at Citibank and Lehman Bros. He is a graduate of St. John’s University and Montclair State University (MBA).

  Session

  9:15 AM

  The Big Buyer’s Panel

• Erik Sass Reporter, MediaPost

  Erik Sass covers out-of-home, radio, magazine, and newspaper advertising for MediaPost from Los Angeles. A history geek, when he’s not covering media Erik writes about American and world history for the mass audience (he hopes). The mental_floss History of the World (HarperCollins), which Erik co-authored with Steve Wiegand, is in bookstores now, and a U.S. history is in the works.
  He earned a B.A. in history from Duke in 2001, and an M.A. in journalism from NYU in 2005.

  Session

  2:45 PM

  Is Out-of-Home Getting A Little Too Creepy?

• Alan Schulman Chairman, Chief Creative Officer, U.DIG >The Digital Innovations Group

  Alan Schulman is Founder and Chief Creative Officer of U.DIG >The Digital Innovations Group – a next generation digital agency specializing in creating custom digital solutions for brand marketers, publishers, media agencies & emerging technology companies. A creative leader in the integration of traditional advertising with digital media, Alan has been behind award-winning digital video and interactive campaigns for such marketers as M&M MARS, Coca-Cola, Procter & Gamble, Johnson & Johnson, Pizza Hut and many others.
  Alan has won many awards across the branding, advertising, and digital spectrum including One Show, Clio, AICP, AIGA, FWA, ADDY, OMMA, and ProMax/BDA. Recently, he was the recipient of the MIXX Award for Best use of Broadband Video by the Interactive Advertising Bureau as well as earning Global Branding and Marketing Awards from both the Johnson & Johnson and Procter & Gamble marketing organizations. In addition, Alan was the first Creative executive to serve within a major media services company as Senior Vice President/Creative Director of Universal McCann Futures - the emerging media group of Universal McCann North America.
  

  Session

  4:30 PM

  “I Wish I Thought Of That Digital OOH Idea!”

• Melissa Spiegelman Managing Director-Specialist Operations, Kinetic

  Session

  9:15 AM

  The Big Buyer’s Panel

• Jack Sullivan Senior Vice President/Out-of-Home Activation Director, Starcom Worldwide

  Jack Sullivan always looks outside the walls of the ordinary when developing creative digital out-of-home media contact points for Starcom USA;the Chicago-based media communications agency responsible for connecting ad messages with the right consumer audiences. Sullivan has been a dedicated member of the traditional, digital and alternative OOH team since 1980, garnering over 30 years of experience working with such world-renowned marketers as Allstate, Bank of America, Darden Restaurants, US Cellular and Jim Beam. One screen at a time, Sullivan is reconstructing the digital OOH media buying landscape as no longer is DOOH planning just about a screen appropriately placed inside a venue. As such, Sullivan is committed to creating custom planning that resonates with the active consumer and creates a call-to-action. As group director, Sullivan is responsible for managing the entire agency's OOH, DOOH, and alternative OOH planning, buying and production for all its clients' OOH needs. He is quick to attribute the success of his plans to his loyal, hardworking team of veteran planners. Under Sullivan's direction, the group has been reengineered and established as a strategy and investment powerhouse within the ad industry. Sullivan earned a bachelor;s degree in marketing from the University of Illinois, Champaign-Urbana in 1977. He went on to receive a Master's in advertising from University of Illinois in 1979. He resides in Chicago with his wife and four children, Jack, Tara, Fisher and Charlotte. In his spare time, he's likely found reading (on the Kindle), tinkering (with his computer or other digital gadgets) and playing with his kids (and their digital toys.)

  Session

  9:15 AM

  The Big Buyer’s Panel

  2:45 PM

  Is Out-of-Home Getting A Little Too Creepy?

• Thomas Tafuto CEO, Interactive Outliers

  Session

  4:30 PM

  “I Wish I Thought Of That Digital OOH Idea!”

• Greg Tribbe Managing Partner, Gilmore Group

  Session

  4:30 PM

  “I Wish I Thought Of That Digital OOH Idea!”

• David Weinfeld Director, Retail & Advertising Solutions, Obscura Digital

  David Weinfeld’s zeal for digital signage and emerging technology’s role in enhancing the consumer experience grew from his early work in technology public relations for Motorola’s Broadband Division. From consulting to multi-billion dollar health systems and financial services firms on how to improve their internal communications to introducing groundbreaking mobile technology to the National Basketball Association, David’s background and experience make him uniquely qualified to usher new communication platforms into all types of businesses. As a communications strategist and technology specialist, David’s talents extend to the fields of mobile marketing, social media, and emerging Web applications. His strategic and creative skills have been leveraged in media projects for a diverse range of clients, including the likes of Bon Jovi’s Arena Football League team and cable network A&E. From interactive mobile technology to the real-time Web and social networking, David brings a fresh perspective to the digital signage industry. David is a tireless explorer of the opportunities that exist at the convergence point of media and technology. This is evidenced in his blog Digital Signage Insights which focuses on digital signage and emerging technology’s role in media, retail, and the enterprise.

  Session

  2:45 PM

  Is Out-of-Home Getting A Little Too Creepy?

  3:45 PM

  The “What’s Next Panel”

Digital Out of Home Forum Crowne Plaza Hotel, New York City May 13, 2010 Agenda