Paul Lindstrom
Nielsen OnLocation Senior Vice PresidentA graduate of NYU, Paul Lindstrom has spent the past 30 years selling and designing research for new media and new technologies, with a particular emphasis on helping those clients develop, grow and position themselves as true advertising alternatives. His experience runs the gamut from the early days of cable and satellite with pre-launch research on ESPN, The Weather Channel and DIRECTV through the Nielsen/CommerceNet milestone study on Internet usage. His experience also includes metered tracking of commercials on Pre-Recorded Video, measurement of video viewing in iPods, the Design of the Cinema Advertising Measurement and the Quad behavioral segmentation analysis framework studies on the impact of HD television advertising engagement and other qualitative measure. Paul currently oversees Nielsen’s On Location Media service for place based networks, which includes the groundbreaking Nielsen Fourth Screen Audience Report.
Meet Paul at:
Panel: New Measurement for a Developing Sector?
Date/Time: 2:15 PM
Does the digital out-of-home sector need to follow the path established by other media or can it create an approach that is uniquely suited to the space? Will buyers actually buy against metrics with which they are unfamiliar if it makes the job harder? Which approach will best facilitate planning, buying and selling to the benefit of all sides?
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