Tony Jarvis

An acclaimed global advertising and media research architect, Tony’s diverse international experience encompasses all facets of research whether serving the brand advertiser, ad agency or the research vendor segment. This extensive knowledge gives Tony an unprecedented ability to blend the learning from a variety of research methodologies and techniques whether for insights into brand growth, product development, advertising strategy and execution or database/systems development. Tony has enjoyed primary roles with some of America’s largest advertisers including P&G, GlaxoSmithKline and Diageo when on the agency side. He is recognized as one of America’s leading advocates of data fusion and optimizers with considerable experience developing and marketing databases and systems that improve consumer, brand and marketing insights to drive ROI.