Tony JarvisOlympic Media Consultancy Creative Director
An acclaimed global advertising and media research architect, Tony’s diverse international experience encompasses all facets of research whether serving the brand advertiser, ad agency or the research vendor segment. This extensive knowledge gives Tony an unprecedented ability to blend the learning from a variety of research methodologies and techniques whether for insights into brand growth, product development, advertising strategy and execution or database/systems development. Tony has enjoyed primary roles with some of America’s largest advertisers including P&G, GlaxoSmithKline and Diageo when on the agency side. He is recognized as one of America’s leading advocates of data fusion and optimizers with considerable experience developing and marketing databases and systems that improve consumer, brand and marketing insights to drive ROI.
Meet Tony at:
Panel: New Measurement for a Developing Sector?
Date/Time: 2:15 PM
Does the digital out-of-home sector need to follow the path established by other media or can it create an approach that is uniquely suited to the space? Will buyers actually buy against metrics with which they are unfamiliar if it makes the job harder? Which approach will best facilitate planning, buying and selling to the benefit of all sides?← Back to speaker list